SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google…Continue
Added by Paul Potratz on October 31, 2013 at 4:43pm — No Comments
An excellent read on the importance of the use of video in your marketing campaigns. Plus a solid example of how to use it effectively.Continue
Added by Khalil Thompson on October 31, 2013 at 3:27pm — No Comments
There are two kinds of auto dealers on Facebook – ones that have mistaken their Facebook feed for a billboard, and ones that have gotten to grips with the way Facebook works and are churning out one funny update after the other. The build-up to this year’s Halloween festivities has clearly shown who’s doing the right thing and who needs to learn more about social media.…Continue
Added by Arvid Linde on October 31, 2013 at 2:00pm — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…Continue
Added by JD Rucker on October 31, 2013 at 12:30pm — No Comments
The decision of what type of phone system to secure for your department requires an understanding of the options and features available. This article will present the current options as well as define the reporting needs…Continue
Added by Jon Berna on October 31, 2013 at 11:00am — No Comments
When dealerships first started publishing web pages, I remember that many felt that it was not very important. However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came the ability to dynamically add inventory updated in real-time. At this point, most dealers…Continue
Added by Richard Holland on October 31, 2013 at 9:09am — No Comments
Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.
Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…Continue
Added by Mark Tewart on October 31, 2013 at 9:00am — No Comments
I found this study about how consumers shop for cars from the AutoTrader Dealer Learning Center www.weworkforyou.com. Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life.…Continue
Added by Joseph Cala on October 31, 2013 at 6:30am — No Comments
Added by Chris Younggren on October 30, 2013 at 6:30pm — No Comments
Greetings, My company Fixed Performance is hosting a brand new conference call discussing innovative ways to drive your sales team's performance.
Do you want your sales team to consistently sell more vehicles?
Does your dealership have a strong sales process that is always used by the sales and F&I team?
If you answered any of these questions the wrong way then I implore you not to miss this call!
This call will be hosted by…Continue
Added by Rob Gehring on October 30, 2013 at 2:50pm — No Comments
If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.
For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…Continue
Added by JD Rucker on October 30, 2013 at 12:00pm — No Comments
This is the 2nd article in the series Manage Your BDC like a Call Center:
As call volume increases you will find that your basic phone system is quickly becoming a major source of profit leakage. How can you measure profit leakage in a…Continue
Added by Jon Berna on October 30, 2013 at 11:30am — No Comments
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…Continue
If you wanted to build a new dealership, how would you do it? Would you just grab a bunch of nails, screws, wood and material and start? Would you just wake up one day and say, "Today's the day" and go to the home depot and start buying the materials? Would you search the Internet and figure out how to do it yourself? In truth, you know as well as I, that there are a…Continue
Added by Joseph Cala on October 30, 2013 at 9:00am — No Comments
I have been fortunate in life in that I have been given the opportunity to have worn many hats. Having a broad level of experiences in life has given my personality a great deal of depth. I have always been a marketer in some role or another. One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a singer and…Continue
Added by Stephanie Young on October 30, 2013 at 9:00am — No Comments
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.
Added by Paul Potratz on October 30, 2013 at 8:38am — No Comments
Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work. The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end. There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.
Added by David Farmer on October 30, 2013 at 8:01am — No Comments
There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook…Continue
This is the 1st article in the series Manage your BDC like a Call Center
Every department needs boundaries so the employees know their responsibilities. This…Continue
Added by Jon Berna on October 29, 2013 at 11:00am — No Comments
"Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be."
Do Your Best!
When we do the best we can, where we are, with…Continue
Added by Joseph Cala on October 29, 2013 at 9:00am — No Comments