November 2010 Blog Posts (112)

Using Groupon to Promote your Car Dealership

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake. A Subaru Dealer in Seattle recently did Full Car Details for half price while a…

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Added by Paul Potratz on November 11, 2010 at 5:00pm — No Comments

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

The tweet simply said, “Self-Spy-Photo: Just received this from our…

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Added by Paul Potratz on November 11, 2010 at 4:30pm — No Comments

Updated Privacy Notices Due By Year End

On December 1, 2009 the federal agencies responsible for administering the Graham-Leach-Bliley Act (“GLBA”) and the Fair Credit Reporting Act (“FCRA”) issued revised regulations that financial institutions, including auto dealerships, may use to meet the new privacy notice requirements under the Acts. The focus of the revised regulation is on a new Model Form that will make it easier for consumers to understand how financial institutions collect and share information about consumers. The… Continue

Added by Jim Radogna on November 11, 2010 at 4:14pm — No Comments

3 Ways Service Advisors Can Speed Up Service Sales

One of the most frustrating things that Service Advisors have to deal with is the unavailability of the Customer after they have left the Dealership.

In 100% of the cases there is a series of steps the Advisor can do during the writeup and repair process to increase the chances that they will be able to contact the Customer once the vehicle has been inspected or the repairs have been completed.

Step Number One.

Get a “Pre-Approval” amount. This is amazingly… Continue

Added by Leonard Buchholz on November 11, 2010 at 3:05pm — No Comments

Emotional Connection

Almost all dealers want to create that emotional connection between themselves and their potential customers. Where I come from most customers want not only get the big deal but also they want to think, and believe, that the person that they are buying from is on "their side". It takes me back to the King of the Hill episode where Peggy wants to buy a car but Hank tells her that he'll do the negotiating because he has "a car guy", a "car guy" that he's been buying from for 25 years. Peggy… Continue

Added by Joseph Little on November 10, 2010 at 4:48pm — No Comments

Building Relationships on LinkedIn for Auto Dealers

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…

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Added by Paul Potratz on November 10, 2010 at 2:00pm — No Comments

Veterans Day Tomorrow

Tomorrow is Veterans Day. Here's a story about a veteran very close to me....

Fort Worth Star-Telegram (TX)January 28, 2003 Column: Military Notes In Germany 60 years ago, death above and death below Author: FRANK PERKINS

Planes from the U.S. Army's 8th Air Force made their first daylight raid on targets in Germany 60 years ago Monday.

Military records show that 8th Air Force B-17s and B-24s and their fighter escorts -- 338 planes in all -- dropped 594 tons of bombs… Continue

Added by Terry A Powell on November 10, 2010 at 12:33pm — No Comments

Holidays~WomenCertified

When possible, send a short, handwritten card thanking each client for the opportunity of doing business with them. If that isn’t possible, have a card pre-made and sign your name—but the more personal you make the note, the better.

Not sure what to say? We suggest, “During this time of Thanksgiving, I want to express my deep appreciation for very special clients like you.” Keep it simple and direct!

Send your most loyal clients a special thank you gift, coupon… Continue

Added by SUSAN HAIR on November 10, 2010 at 9:55am — No Comments

Marketing Job Available

Do you know anyone who is interested in being a marketing manager that works with a high growth innovative company that is passionately dedicated to helping dealers grow their business? www.Tier10Marketing.com works with some of the best dealers in the country like Penske, Paragon, Hendrick and many others. Ideally the person would work out…

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Added by Sean Wolfington on November 10, 2010 at 3:30am — No Comments

Taking Advantage of Google Changes: Part II - Diversify Reviews

If you thought reviews were important before, be ready. The importance just become exponentially higher.

Google's recent changes of integrating and highlighting reviews into their organic listings is making many of the most high-volume local searches a draw for people to click through to see what others are saying about dealers. Most dealers are starting to focus on DealerRater and other review sites, but some are taking it down the wrong path.

This video shows why diversity… Continue

Added by JD Rucker on November 9, 2010 at 11:51pm — No Comments

WOMEN CERTIFIED

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Philip will be interviewing the President/C.E.O. of WomenCertified®, Delia Passi, on his Automotive Advertising Experts blog talk radio show scheduled to air on Friday,… Continue

Added by SUSAN HAIR on November 9, 2010 at 9:30pm — 1 Comment

Social Media Meets Search Engine

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.

This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue

Added by Paul Potratz on November 9, 2010 at 3:00pm — No Comments

Automotive Dealers: You now have a unique, one of a kind system to help sell more inventory to customers you didn't even know existed! It's new & it's exciting!

Visit our website www.upleadtechnology.com to see what the newest, most revolutionary game changer is now available. This is not a want or a need. This is a 'Must Have' if you sell cars!

Added by Bill Goodfriend on November 9, 2010 at 2:10pm — No Comments

recovery!!

Good morning everyone,months,

As you may or may not know, I am a national Sales Trainer affiliated with TK Worldwide, Inc. Over the last several months, I have been on medical leave recovering from 2 major surgical issues.

Fortunately, thanks to stupendous medical staff,help, and support, along with first rate therapy,I am on the fast track to recovery.

I would like to thank Kevin Bradberry and his staff at TK Worldwide,Inc headquarters for the support…

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Added by casey castilow on November 9, 2010 at 11:50am — 4 Comments

AdAgencyOnline.Net Reviews TK Carsites For Automotive Advertising Agencies Focused On Internet Based Marketing

AdAgencyOnline.Net, an automotive advertising resource / networking portal supported by a national network of independent automotive advertising agencies, will be reviewing TK Carsites on their blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online,…

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Added by Philip Zelinger on November 9, 2010 at 10:34am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

This is the month to

Give Thanks!

With Thanksgiving celebrated in October in Canada and in November in the US, ‘tis the season for giving thanks.

Even though times are tough for many people, there are still certainly many blessings and good fortune to be thankful for this year. Whether your family, your health, your prosperity or your job tops your list, be sure to take a moment to extend your thanks to your clients and customers for their business and… Continue

Added by SUSAN HAIR on November 9, 2010 at 9:42am — No Comments

Taking Advantage of Google Places and Organic SEO: Part I - Clean Your "House"

The recent changes at Google have everyone hustling to understand what it means and what they need to do to take advantage of it. This video, the 1st in a 7-part series, focuses on the easiest and highest-impact action that dealers can take today: editing and maximizing their Google Places Profile.

We will be post on dE daily until all of the tips and tricks are out there. Watch it and then take action… Continue

Added by JD Rucker on November 8, 2010 at 8:01pm — No Comments

Research=Results

In the world of Professional sports, teams will spend hours researching how their opponents will react in any given situations. They watch film, update themselves on individual player’s conditions and personal lives and proclivities and look to extol any benefit possible from any information gleaned.…

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Added by Bryan Armstrong on November 8, 2010 at 6:18pm — No Comments

AdAgencyOnline.Net Reviews WomenCertified® For Automotive Advertising Agencies On Automotive Advertising Experts Blog Talk Radio Show

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Added by Philip Zelinger on November 8, 2010 at 4:41pm — 1 Comment

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook…

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Added by Paul Potratz on November 8, 2010 at 4:00pm — No Comments