December 2019 Blog Posts (37)

Five Steps Of Creating Personal Mission Statement

Many of us are experts in writing the mission statements for the companies. It is, in fact, a part of the curriculum of ‘business communication’ that we often study in our course. But as important it is to write the company mission statement, it is equally important to write a personal mission statement as well. A personal mission statement is like an aim that will guide our life towards the…


Added by Derek C. Dean on December 31, 2019 at 9:48am — No Comments

Exceed Your 2020 Sales Goals with These 4 Inventory Strategies

The vehicle sales forecast for 2020 looks strong, with S&P Global Ratings expect sales to hit a relatively healthy 16.8 million units. But earning your share of this market depends a lot on how well you manage your inventory: what you stock, when you stock it and how quickly you can get vehicles off your lot. The following inventory strategies will set you up for a profitable New Year.

 Clear out the old and bring in the new.

Don’t waste…


Added by Bill Wittenmyer on December 30, 2019 at 12:13pm — No Comments

Stand at the crossroads of Southern England in Newbury

Newbury, the largest town in West Berkshire, is situated at the crossroads of Southern England. Less than an hour from Oxford, Bristol, London and the South Coast, Newbury lures visitors with its medieval origins and the liveliness of a market town.


Historical Churches



Added by Terrel Watkins on December 30, 2019 at 1:55am — No Comments

Asking the Right Questions

No matter what business you’re in asking the right questions makes a huge difference in results. The most important questions seldom get asked or even considered when evaluating a product, individual, or company. One question that I particularly like to ask is; “what makes you different?”. The truth is this should be every…


Added by Rob Gehring on December 27, 2019 at 12:00pm — No Comments

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.


This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…


Added by Courtney Evans on December 27, 2019 at 9:58am — No Comments

2020 Steps to the Sale

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:


  1. The Age of Operational Advertising is here. What’s your modern brand promise? What…


Added by Jim Flint on December 20, 2019 at 10:05am — No Comments

How to Win Cash Buyers’ Elusive Loyalty

Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…


Added by Doug Van Sach on December 20, 2019 at 10:02am — No Comments

Seven Tips for Buying a Used Car from a Dealer

Buying a car is a huge investment but you can still save a few dollars if you do it right. If you want to go for a used car, you must act more consciously to make sure that you get the best deal from the dealer. Since there would be a lot of options to choose from, you should make a calculated and informed decision.

Here are the top seven tips…


Added by Asad Shoaib on December 19, 2019 at 9:18am — No Comments

How Artificial Intelligence and Human Agents Working Together Help You Sell More Cars

Up to 95 percent of today’s shoppers go online to research vehicles. But they still want a personal connection. According to the Local Search Association, 61 percent of new and used vehicle shoppers call a dealership once they’ve completed their online research. This number is likely to grow due to the prevalence of smart phones and click-to-call…


Added by Anthony Giagnacovo on December 18, 2019 at 10:03am — No Comments

Do You Have a Scorecard to Hold Your Team Accountable? You Should. (Part 1)

“Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author


We all have our own beliefs, some of which tend to be universal. Such as the above statement from Craig Groeschel, which, in my opinion, is simply too powerful…


Added by Michael Trasatti on December 18, 2019 at 10:00am — No Comments

Grow Revenue with Elead’s Best Blogs of 2019

As 2019 draws to a close, all of us at Elead would like to thank you, our dealer partners and customers, for a wonderful year.

 As a token of our appreciation, we’ve compiled a list of our best blog articles on automotive retail from 2019. These insightful articles will give you all the tools you need to grow your dealership’s revenue to new heights in 2020.



Added by Bill Wittenmyer on December 18, 2019 at 9:52am — No Comments Releases Holiday Trend Report Highlighting Consumer Preferences On Automotive Shopping And Spending

Survey Results Reveal Consumer Buying and Leasing Habits, Preferences, and Shopping Needs, the nation’s largest car lease marketplace, announced today the results of a holiday shopping survey, revealing consumer shopping trends and spending motives. Respondents were asked about the types of vehicles they were shopping for, how they shop for a vehicle, motivating factors in selecting their next vehicle as well as their opinions on holiday automotive…


Added by John Sternal on December 17, 2019 at 9:54am — No Comments

2 Simple Reports to Help you Conquer Google Analytics

Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren't sure what reports they should be looking at and what data they should be gleaned from those…


Added by Tim Duke on December 16, 2019 at 10:19pm — No Comments

Auto Dealership Buy/Sell Market Accelerates in Third Quarter 2019, Building Momentum for a Strong Finish to 2019 with Another 200+ Transaction Year

 According to The Blue Sky Report® by Kerrigan Advisors, buy/sell market expected to finish at 2018 levels; average dealership earnings annualizing to 9.3% increase, on pace to reach 2015 peak profit level of $1.5M

Irvine, CA – December 16, 2019 – The 2019 auto dealership buy/sell market picked up speed during the third quarter and is now poised to register another 200+ transaction year in 2019 – meeting or exceeding 2018…


Added by Crystal Hartwell on December 16, 2019 at 11:00am — No Comments

Brian Davis Joins Auto/Mate Dealership Systems as Regional Sales Manager

ALBANY, N.Y. – December 16, 2019 – Auto/Mate Dealership Systems has hired Brian Davis as the company’s new Regional Sales Manager for the Mid-Atlantic Territory. Based in Richmond VA, Davis is responsible for cultivating and managing relationships with franchise and independent auto dealerships. He reports to East Coast District Manager Mike Siomacco.



Added by Mike Esposito on December 16, 2019 at 9:45am — No Comments

Two Supply-Side Metrics for Agencies and Their Clients

Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:

  1. Impression Share – The amount of demand inside consumer…

Added by Jim Flint on December 13, 2019 at 10:30am — No Comments

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from both new/drive-up customers and customers with appointments.




Added by Dan Beres on December 12, 2019 at 9:52am — No Comments

Ship your logistics internationally with the most trusted agency

Transportation of goods between countries takes place for many reasons. The majority, however, is for reasons of increasing the value of the goods. With the rapid growth of e-commerce, a large number of smaller businesses now require international transportation. In this article, we aim to explain the different steps you should be aware of before you book your first shipment.

Booking agents, shipping lines, customer house…


Added by Maria Watson on December 11, 2019 at 1:11pm — No Comments

Beep Appoints Clayton Tino as Chief Technology Officer

Extensive Experience in Engineering, Platform Design and Software Development

to Innovate and Scale Mobility Platform

Beep, a Florida-based autonomous mobility solutions company, today announced it has appointed Clayton Tino, Ph.D., as Chief Technology Officer. In this role, Tino will focus his efforts on defining and managing Beep’s product strategy and delivery.

Tino has extensive technology experience in platform design and software development. Prior to joining Beep, he…


Added by John Sternal on December 11, 2019 at 10:13am — No Comments

DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…


Added by Michael Trasatti on December 10, 2019 at 9:54am — No Comments

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