Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people

Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.

Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…

In order to create brand loyalty and customer evangelists, you must consistently evaluate your dealership's customer service across each category.

1-Physical: This deals with the brick and mortar component of your operation , that are physical elements,that are long term and cannot be changed daily

2-Setting: Refers to the controllable setting you create everyday. As Disney…

Many car dealerships understand and appreciate the ability to track the success of their marketing campaigns, particularly monthly specials.  The problem: they just don’t do it!  Data suggests ‘Specials’ is the most clicked on link on a dealership website.  Car Dealers simply cannot afford to ignore their specials.

Make sure your website provider offers a solution that is not only user-friendly, but also allows changes to be made very quickly, in some cases just a few seconds.  This…

Did you watch some of the Olympics or hear news reports from the games? The Olympics are always fascinating for two reasons: The performances are amazing, and the back stories for each and every Olympian are just as amazing, if not more so. My question for you is, are you an Olympian?

One definition of an Olympian, of course, is someone who competes in the games. Other parts of the definition can be:

• Majestic in manner

• Superior to mundane…

The goal for this project is to help ourselves, and others recognize the importance of knowing our unique offerings; strengths, values and characteristics. To create awareness with regard to (ROI) return on involvement when we choose to "differentiate" ourselves in business and community. To learn how to embrace the…

This is the story of an eagle

The Eagle has the longest life-span of it's species

It can live up to 70 years

But to reach this age, the eagle must make a hard decision

In it's 40th year its long and flexible talons can no longer grab prey which serves as food…

Set or not to Set!

I am blessed having this man a long time friend.  He's the best example of a Servant Leader each of us need to be.  Let no excuse prevent you from attending this conference he humbly leads and humbly offers to all. 

This is the time to rise up and become better examples of ourselves, to lift one another up, to hold ourselves accountable to proven ethical principles we must adapt into our lives and business.  Face the truth, we need each other. 

Rearrange what you must, just be…

This article was written by: Dennis Kane

I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.

This uptick can be attributed to some or all of the following factors:

• Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,

• Dealerships are servicing a greater number of cars because more…

Drive up to a dealership and you will most likely see a lot lizard. Their species is easy to spot. They tend to congregate in front of the dealership, smoking, joking, complaining and waiting to wait on someone. Notice I said waiting to wait on. These lizards are a curious species in how they tend to look for prey. The professional is a different breed. The professional tends to not wait on much or for long. The professional has goals, a work plan and is too busy taking action…

This has been circling the web for a couple of months, but hit my inbox today. When you're tempted to let the challenges of life get you down, check out the courage, passion, and romance of Taylor Morris.

This tale is about an amazing young man who is a Navy explosives specialist horribly…

Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.

Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…

When’s the last time you got into a fight? If you work in the automotive industry, chances are you’re reading this in between rounds. In sales, every day we are enveloped in a triple-threat cage match-mentally beaten, battered, and bruised, only the strong survive to fight another day. Not only are we faced with the negative stigmas of our industry, but we also have…

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…

"When you think of social media, what do you think of? Facebook, Twitter, LinkedIn and Pinterest. Being the seasoned professional that you are, you know very well that’s not it at all. Social media is about engagement, no matter what set of metrics the C-suite has you chasing. Follows on Twitter, shares on LinkedIn, likes on…

I'm a big fan of collaboration. Always have been and always will be. The idea that two heads are better than one gets multiplied exponentially as the numbers improve. The whole is greater than the sum of the parts when discussions, best practices, and trends within an industry are discussed.

It's for this reason that communities like DealerElite need to…