As a sales manager, I hosted a daily sales meeting like every good sales manager should. Like all good salespeople do, the sales team would come to the meeting with their list of “should-haves” and “could-haves” if only “blah-blah” was true. This would often take the wind right out of my sails and tarnish the…
Continue
Added by Stephanie Young on July 19, 2011 at 9:30am —
16 Comments
Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism. Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans. With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a real time and…
Continue
Added by Stephanie Young on July 20, 2011 at 10:00am —
5 Comments
Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers Atlanta, GA: After 14 years as the featured auto industry national columnist in Dealer Magazine, Jim Ziegler resigned to take his widely read articles to new and broader venues. In his column, The Dealer Advocate, Jim became known as the champion for auto dealers, and after sharing his insights with dealers and industry executives; he has helped change attitudes and policies with various…
Continue
Added by DealerELITE on July 19, 2011 at 6:09pm —
No Comments
Coaching…or should I say…continual coaching… is THE… most important ingredient in running a successful business….
But with so much time…effort…and money being spent on coaching …why isn’t it more effective??
Let’s take a look at coaching as a whole…

It goes without saying…that coaching …as with…
Continue
Added by Jim Kristoff on July 18, 2011 at 1:53pm —
13 Comments
How can this be? How can success and failure be one in the same? That doesn’t make sense. Does it?
Professional Baseball Player- Gets up 5 times in a game and strikes out, all 5 times. One would agree his performance was a failure. He is a professional, which makes him successful. Right?
Professional Golfer- Has a round of 80. Eight shots over par. A very bad day, for professional golf…
Continue
Added by Tony Provost on July 6, 2011 at 4:55pm —
21 Comments
It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social…
Continue
Added by Jim Radogna on June 29, 2011 at 10:26pm —
1 Comment
The biggest mistake salespeople, sales managers and BDC staff make is that they let notes in their CRM or on paper convince them not to call customers back. As I always say you need to get the consumer out of you before you make the call. Someone is going to be sold and the question is who. How can you expect to re-motivate customers to visit the dealership if you are not convinced when you call them. The question is are you selling them or are they selling you?…
Continue
Added by Ian nethercott on July 18, 2011 at 9:19am —
No Comments
I recently asked Dealer Elite Members what they thought of using Groupon to sell cars- no matter what we all think the idea seems to have fallen flat. REad the complete article at…
Continue
Added by Kathryn Carlson on July 18, 2011 at 12:24pm —
3 Comments

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business. A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full feature.
Added by Joseph Little on July 18, 2011 at 11:16am —
1 Comment
I popped open my DealerKnows email this morning and saw that Google Analytics sent out a Benchmark Newsletter. (See below). If you recall, when signing up for your Google Analytics account, you were offered to "opt-in" to anonymous data-sharing with Google. Well they've consolidated the data and are making some modifications to their standard benchmarking report. The information is revealing, but how does the…
Continue
Added by Joe Webb on July 2, 2011 at 12:00pm —
No Comments
Do you remember the ad you answered for your first sales job at a dealership? What was the minimum education level they wanted? PhD? Masters? Not likely. Most have listed that you need a high school diploma for consideration. And, as I recall, no one ever really checked. If that's the minimum, what if they told you that to be really successful you'd need the equivalent of five college educations? …
Continue
Added by John Fuhrman on July 18, 2011 at 7:34am —
10 Comments
Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an
automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”
What sort of equipment does your digital automotive marketing agency use? Do they…
Continue
Added by Paul Potratz on July 16, 2011 at 9:30am —
No Comments
We are always looking to keep on top of what the market wants. The easiest way to do this is to ask. But, we want to reward you for your time by entering you into our contest for answering five short questions.
1st - A Gift Certificate for $1,250 good for any…
Continue
Added by John Fuhrman on July 15, 2011 at 10:26am —
No Comments

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on
Google's Authorship tags.
Larry posted the transcript of the call to Google+ and with all the…
Continue
Added by Brian Pasch on July 15, 2011 at 2:44pm —
No Comments
Have you ever heard someone say …
“it’s not MY job”
Or….
Finger point at another employee,……..
thus blaming them for the shortfall??

Or better yet, make up an elaborate story to simply cover their butts??
These people suffer from “victimitis”….
They feel they are the victims in every situation. They never hold themselves accountable and everyone else is…
Continue
Added by Jim Kristoff on July 15, 2011 at 9:25am —
1 Comment

Create Your Own Positive Path
Your attitude influences your world and everything you do in it.
It defines the energy you send out and, in turn, takes shape and color in your circumstances.
If you…
Continue
Added by Jack Higginbotham on July 15, 2011 at 10:01am —
1 Comment
The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.
Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…
Continue
Added by Cliff Banks on July 13, 2011 at 4:28pm —
3 Comments
“What is the number one challenge most dealers have with improving profits?” 1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent. Of those polled, 30% answered “Recruiting Talent”.
It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line. What puzzles me is why…
Continue
Added by Stephanie Young on July 14, 2011 at 11:00am —
8 Comments
Our recent poll, "What is the number 1 challenge most dealers have with improving profits?" shows that RECRUITING TALENT and PROCESSES are the #1 challenge to improving our profits as dealers. The question now becomes:
- Are RECRUITING TALENT and…
Continue
Added by DealerELITE on July 14, 2011 at 12:00pm —
14 Comments
Added by Stephanie Young on April 8, 2014 at 11:30am —
No Comments