I woke up to an e-mail from my awesome boss and president of the company that I work for. He asked me where I've been, if I was working somewhere else, and what was going on. Basically he was feeling (rightfully) ignored.

It made me take a step back and realize that yes, there were some technical errors on my end, yet the bottom line was that I offer…

What if a Hall of Fame autosales person was willing to work with your managers, your sales and fixed operation people for one week, free?

Would it make it any better if that person was also one of the internet sales pioneers in the Auto industry?  With sites that generate over 35 Million dollars yearly under his belt.

Top off with this:  His internet marketing campaings bring his clients hundreds of new prospects, a full digital presence and a couple hundred thousand…

Hey what’s up? I wanted to share this powerful lesson with you today.  You see I am a father and husband and a busy man at…

Thank you to everyone who participated in the 10^th Digital Dealer Conference & Exposition “Back to the Future” SCVNGR promotion!

It was not only designed to be a fun way for attendees to interact with the conference but also to introduce attendees to the power of location-based marketing. We hope you enjoyed it and thought it was fun.

First a few statistics:

• We had 116 people participate

• There were 24…

THOUSAND OAKS, CA, APRIL 12, 2011 – IntellaCar, LLC announced today the release of IntellaCar™ 2.0, the next generation of the ground-breaking iPad/iPhone app that has proven to increase dealership sales effectiveness within weeks, revolutionizing the car sales experience for both dealerships and consumers. A mobile sales tool, IntellaCar empowers Sales Consultants with instant “anywhere” access to crucial information. From vehicle specifications to inventory…

The new federal regulations that went into effect this year have added to the never-ending compliance requirements that dealerships have to deal with. Fortunately, most dealers have found that the Risk Based Pricing Notice and updated Privacy Notice requirements are pretty easy to handle. Utilizing the Credit Score Disclosure exception to Risk Based Pricing Notices and using the New Model Privacy Notices is relatively simple – just a few more forms to add to the pile. The Red Flags Rule is…

Jim Ziegler, Ralph Paglia, Larry Bruce and VinSolutions Host "Internet Battle Plan V"

Atlanta, GA: Top automotive industry trainer Jim Ziegler presents a dynamic super seminar event to help auto retailers meet fiercely competitive marketing challenges in today's high-technology retail environment. This major automotive learning opportunity will be held in Kansas City on May…

When a friend posted this picture on Facebook, first I laughed and thought back to those crazy college days with pranks and practical jokes involving duct tape.  Then my thoughts wandered into the humor of my adult life, where I joke about things being held together with duct tape and Popsicle sticks.  Then it dawned on me there is another meaning to…

Much of what employees learn in the car business is from watching and listening to their co-workers.  This type of education can be invaluable in many areas such as sales presentation, demonstration, and closing techniques. Of course, it can also lead to picking up bad habits like pre-qualifying customers by appearance or shortcutting the sales process.

An area that is frequently learned more by osmosis than by formal training is legal compliance.  Dealers often assume that their…

What if we had an all car-guy tv network? I will say that this is in no way meant to offend. It is all just good natured fun and I hope we can all laugh at ourselves. If it offends, please accept my apology. Also, check your card, you may not be a car-guy after all.

All Auto TV Network Program Line-Up

5 -6 AM: Morning Prayer- Brad Alexander and Craig Lockerd open with morning devotions and discuss today’s…

PRESS RELEASE

Media Contact(s):  Mark Scott

404-568-7905 (ph), 404-435-2047 (cell)

mark.scott@autotrader.com

NEW ADVERTISING CAMPAIGN HIGHLIGHTS AUTOTRADER.COM’S LARGE SELECTION

OF NEW CARS FOR SALE ON SITE

Brand New TV Spot Borrows Imagery from AutoTrader.com’s Heart…

Let’s face it, every dealership is looking for short cuts to help manage Social Media more efficiently and effectively.  One option is to outsource your dealership’s Social Media to someone who can take care of certain tasks for you.  Social Media still requires your participation and any task that doesn’t…

Aussie ‘trust survey’ shows car sales ranked lower than the 'oldest profession'

The credibility of the Australian retail motor trade is at an all time low it seems. But why?

According to the findings of the annual ‘Trust Survey’ 2010 carried out by Reader’s Digest Australia, the car sales sector was rated less trustworthy than the oldest ‘profession’ in a poll that asked respondents to rank forty professions in order of perceived…

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!

I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

There are some very interesting things happening in dealership showrooms right now.  The days waiting for Ups while reading the newspaper and drinking coffee are over.  They’re so over, we need a new word for over!

I recently pointed…

And, so, if we train and execute…