Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of…

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight.  Social networking, sharing, and marketing have become the norm in our hectic day-to-day lives, and busy consumers are demanding more online interaction for brands to earn their trust.  But have you thought about how your dealership can benefit from all that…

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week.  Sales days…

Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular as it may seem, is flawed. Gone are the days when a wife would make the introduction, choose her favorite vehicle, and the salesperson would then turn their focus on how to convince the…

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.

Instagram is more popular than ever before, especially for businesses that want to…

People often ask me how my sales career began, so I thought I would share the back story with you. Between my junior and senior year of high school, a good friend told me about a summer job opportunity. I was not interested in the least because I played summer baseball every year and didn't want to miss the season. My first response to my friend Richard was a big,…

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month. The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer…

First Contact & Follow Up. It's a simple ask of sales personnel, yet it's become one of the largest downfalls in the sales process. It's not the act of actually making contact, its the method that in fact creates the madness. By splattering phone calls, texts, and emails at random…

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…

EMPLOYMENT AD FOR CAR DEALERS 



Wanted unambitious person sales position. Low Pay - Long Hours - Must Work Nights and Weekends - AND must be able to withstand consumer abuse and ridicule. You must be educated, and clean cut, well dressed with no drugs or bad habits. People with families preferred.



MAN, WHO…

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

1. Marketing channel
2. Content distribution channel
3. Customer…

This is for those special wonderful crazy people with an idea who are about to throw caution to the wind and become an entrepreneur. For those who are about to abandon comfort and security for a 200 miles per hour roller coaster ride that has never been tested.

This is for those people - men and women, young and old - who have quit listening to the doubters. This is…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle from you. Your dealership has already built a…

Hi,

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...

I am here to tell you that there is a…

When I launched the Winning Words sales strategy 32 years ago, little did I know this program would take me on a global adventure spanning six continents. Today, thousands of organizations and small businesses have implemented the Winning Words approach into their sales model with great success.

This unique approach to sales was…

69% of Executives Believe Social CEOs Boost Company Credibility from AutoAlert on Vimeo.…

Hi 

I am Ervin and I am new to car sales and new to the area Dallas, TX. I am excited to be in sales but nervous about working of commission. If there is any advice that one can give it would be much appreciated.