What Is Your Competitive Advantage? from Potratz on Vimeo.

Do you have a good answer to the question "Why should I buy from you"?  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…

Ever since I attended the B2B Marketing Sherpa Summit at the end of August,  I’ve been following Dr. Flint McGlaughlin’s latest articles and observations. Today, I came across an article on Transparent Marketing that I believe is worth sharing with you all.

Back in the late 1800s there was a product named Modoc Oil that promised to cure all your…

Do your people suck on the phone? Then have them sign up for this free webinar taking place today! Click here to register.…

"Don't tell God how big your storm is. Tell the storm how big your God is!"

 

  

There are plenty of opportunities to express faith:  because, obviously, life is replete with challenges and difficulties. If we look at difficulties as an enemy we will always be marching off to war (in our mind) with an enemy that remains just out of reach. However, when we realize difficulties are simply part of the process (like plowing is part of the process of growing a…

When our oldest son was about three, my wife and I told him we would paint his room any color he wanted.  His top two choices were a medium blue and yellow.  Not just any yellow, but yellow like Play-Doh yellow.  He settled on the yellow.  Frankly, I couldn’t imagine that any of us would want to live with that color for too long and that I would end up repainting soon.  So I…

It’s true that the live chat adoption rate is growing astronomically among auto dealers. The ability to greet your online shoppers and walk them around your virtual showroom has proven to be an invaluable technology, driving more customers to physical dealerships and ultimately selling more cars. You know all of this already, but one question remains: Do I manage my own website chat, or…

Free ‘power training’ webinar September 18^th at 2 p.m. EDT provides important best practices and revealing data on capturing today’s service dollars.

Daytona Beach, FL–September 12, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the third in a series of webinars that the company is hosting with Automotive News -- all…

It is an age old diametrically opposed argument. On one side, we have technology. On the other side, we have personnel.

I can't sell anything without a great Multipoint Inspection.

I can't sell anything without a professional Sales Process.

I must have both in order to be effective.

In recent years there has been a migration to technology because we…

On August tenth of 2012, we wrote about the movement to Boycott Clay Nissan (you can read that article here.) As a quick refresher, a woman–named Jill Colter–was fired from her position as a service writer at Clay Nissan of Norwood. Jill has stage 4…

Everyone I talk to seems to have their own conception of what the 80/20 Rule is all about, but very few people in the retail automotive business fully understand its dominant principles and how they should be applied to our business. Nonetheless, I’m a believer that the 80/20 Rule can and should be used by every sensible person in their daily life. The successful utilization of this principle can multiply the profitability of auto dealerships and the effectiveness of any…

John Wooden... "Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are."



In this world of instant communication, it is likely that most things we hear are incomplete. The whole story takes a little longer than a twitter or a post to be fully appreciated; and will likely be understood differently when given time for all the…

Tips & Tricks to Power Selling on eBay Motors

Would you pay $80 to get a targeted audience of generally between 200 to over 1000 potential qualified clients to view one specific vehicle in just 10 days? The often overlooked eBay motors is the tool that will accomplish this but it will take hard work and an out of the box follow-up processes to close…

What an exciting time for the automotive business. Our new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is coming out this week, Thursday, September 13^th.…

Car Dealers! Have you heard of the term, “Showrooming?” It’s basically a customer that comes into your dealership to look at vehicles while looking online on their smartphone at your competitor’s pricing. Annoying, right? So how do you combat these “show-roomers?”

One thing you can do is create a …

Alan Alda ... "Begin challenging your own assumptions. Your assumptions are your windows on the world. Scrub them off every once in awhile, or the light won't come in."



As we scrub off the window to our soul, it is likely we will discover that we should adopt, adapt and adjust our presumptions. The greatness of serving God is that each day His creative force brings new light to our heart. Each day we have opportunity to come a little closer to His…

One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called…

Renowned Northwestern University marketing professor, Florian Zettelmeyer, addresses DrivingSales Exective Summit on how ‘Big Data’ is changing the future of marketing – and what that means for today’s dealerships

SALT LAKE CITY, UT – September 11, 2012 – DrivingSales today announced that Florian Zettelmeyer, Northwestern University Professor of Marketing and author of a groundbreaking study…

If you think you can, you are right!   If you think you can't, you are right too!

I was in a dealership the other day and the lowest producers had every excuse in the book for not having a good August.

It was too hot, it was too windy, it rained too much, the state was working on the highway, it was too dusty, customers just wanted to shop, etc etc.

The highest producers who sell 20-30+ a month arrived at the dealership early, planned their day, smiled…

This latest blog by Jenn Mayer of Potratz will tell you how to incorporate foursquare in your dealership's marketing. Check it out!

I have to admit I am late to the foursquare game. Although the app was first launched in 2009, I have only recently joined. After moving away from my hometown earlier…

September 8, 2012





Charles Dudley Warner...  "What small potatoes we all are compared to what  we might have been if we had just plowed a little deeper." 



It is amazing to consider the effort it takes to move from pretty-good to excellent.  In so many things we are rendered average only because we don't apply ourselves wholeheartedly.  We revel in being generalists; which makes us more available to…