Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are…

Thomas Jefferson ..."Determine never to be idle. ... It is wonderful how much may be done if we are always doing."…

It’s not what you think . . . this is about customer retention.  My mom was recently telling my kids that my kindergarten teacher expressed concern about me because I was always playing with the girls.  Here's my side of the story.  There were two distinct play areas in the kindergarten room: the boys’ side and the girls’ side.  Boys had cars and planes and blocks and tools…

Let’s see… We demand the following… Correct?

1. We expect terrific meet and greet, power handshakes and hugs. Real effort.
2. We anticipate, fantastic fact finding, customer information, trade, decision makers, all finance understanding.
3. We believe in tremendous walk-around, complete features and benefits and explained with…

I've given insights on when to tweet, how pictures increase your Facebook Fan Page's engagement, and how …

Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within 10 years, retail as we know it will be unrecognizable”,…

Now that the Grand Old Party is officially nominating their choice, Governor Mitt Romney, for President of the United States and current President Barak Obama is defending his record of leading the United States the last three years; we are faced with a decision to choose who best fit to lead our country. 

America has a vast history of leaders who have embarked on the challenge which affects many lives from small businesses with less than five employees, large corporations with tens…

Stephen continues his coverage of the GM eSummit, stopping this week in Chicago for more great tactics to dominate digital.

I often find that the greatest source of automotive thought leadership in today’s digital…

One day a received a call from Paul Sansone Jr., a well known name in the New Jersey car business.   He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers.   I love entrepreneurial passion and Paul has leveraged his lifelong experience in the automotive industry with a cool new…

           Great article, Greg! I’ve been singing in the same chorus, but it seems that other members are either staying home or remaining silent. Both reasons denote an underlying sense of fear or helplessness or ignorance of the real issues.  It’s hard to change “old ways” but not impossible. Change is good.

            However, too many F&I managers are still being lumped into the same crock of criticism; some deserve to be there, but many more don’t. The dealership…

Earlier this month, Google (specifically Google+) started rolling out vanity URLs. Before the vanity URL, you were identified by a long numeric string, not exactly a great thing to throw on a business card. The new vanity names are…

http://www.internetsales20group.com 

http://www.alanvinesautomotive.com 

AUDUBON, N.J.,…

Automotive Internet Sales and BDC Expert Stan Sher, of Dealer eTraining will be a featured speaker at AutoCon 2012 conference in Las Vegas at the Aria Hotel and Casino on September 5-8, 2012.

FOR IMMEDIATE RELEASE

(Free-Press-Release.com) September 2, 2012 -- Stan Sher,…

So you’ve been searching for that hilarious photo your buddy put up on Facebook last week, or you can’t seem to find that one picture from his cookout last year but you know it’s there. Not to worry thanks to Bing we now have the ability to search for photos shared by your Facebook friends. For a while now Bing has been integrating Facebook into their…

As I watch my students experience success in their own businesses (building their business within the dealership) during the past six months, I'm reminded that while success takes hard work and determination, there are also some stepping stones you can provide for yourself along the way that can make all the difference in the world between experiencing…

...if you do not have the people to support it. Just about every type of business is involved in someway shape or form in promoting themselves through social media. Companies are spending record amounts of advertising dollars to be visible to the public. They want people to "like" them. They want to tweet them and so on. 

Nothing is worse than getting customers to find you, only to find out that there's nobody to answer their question. 

The customers of 5 years ago are gone.…