Added by Tom Wiegand on August 29, 2012 at 3:44pm — 1 Comment
Protection products continue to show strength as electronics fade
San Francisco, CA – August 29, 2012 – According to izmocars (www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country. The report, which analyzes accessories sales data from…
ContinueAdded by Crystal Hartwell on August 29, 2012 at 11:30am — No Comments
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. Does your business have one? If not, you’re missing out on one of the most…
ContinueAdded by Timothy Martell on August 29, 2012 at 8:00am — 9 Comments
Everyone has an opinion about how to use Google+ and posting reviews. We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.
Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do. Furthermore, your sales both repeat and referrals will increase, your branding will…
ContinueAdded by James Schaefer on August 28, 2012 at 10:30pm — 5 Comments
There may be many, wondering what do I mean when I say the Reverse TO. Yes! We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty and in sight. NOW! Let’s stop and take a little bit of time to learn about The Reverse T.O.. The Reverse T.O. is touch bases with the Manager and log in with the customer. We see how the Reverse T.O. has already taken effect, as you notice I stated we touch bases with the Manager FIRST! All of my…
ContinueAdded by Glynn Rodean on August 28, 2012 at 1:00pm — 3 Comments
I recently got a letter from an extremely satisfied customer, who was telling me that I was the highest price dealer that he dealt with, but he wanted to to do business with me because my dealerships BDC and sales staff were so upfront and honest.
By the way the other dealers were $1,000-$2,000 below invoice and he did try to buy from them first,but suprisingly couldn't. He then allowed me to sell him the car at $500 below invoice and he thought he was rewarding me for being an…
ContinueAdded by Paul Sansone Jr on August 28, 2012 at 12:38pm — No Comments
The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money…
ContinueAdded by Jim Fitzpatrick on August 28, 2012 at 12:14pm — 1 Comment
Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very quickly, Instagram doesn’t have a huge value for marketing but…
ContinueAdded by Timothy Martell on August 28, 2012 at 10:38am — No Comments
If there is a bright spot in the economy these days, it’s the auto industry. Pent-up demand, lower interest rates, great product, and easing gas prices are driving consumers online and into showrooms, ramping up sales for dealers across the country. But it is not all sunshine – at least for new car dealers, who are feeling increasing pressure on margins (attributable to some of the same factors that are also driving sales…
ContinueAdded by Jeffrey Schwartz on August 27, 2012 at 7:00pm — 2 Comments
I recently had the privilege of attending the GM eSummit, where I attended workshops and presentations from the auto industry’s top minds – all focused on helping GM car dealers dominate the digital landscape. During the trip to Fort Worth, I met a ton of interesting people and learned a lot about the full range of web tools that dealers have access to. Without giving away the farm…
ContinueAdded by Stephen Jackson on August 27, 2012 at 2:56pm — No Comments
I have landed @ FT MYERS TOYOTA!
The BigDaddy loves this place, and the love they BigDaddy!
Added by JOE SORENSON on August 27, 2012 at 2:51pm — No Comments
A new report released by Maritz Research recently claims that four in 10 customers are not even test driving their cars before purchasing. This is an astounding number of consumers, even if half of them didn’t tell the truth.
This phenomenon of customers bypassing the test drive can actually cause a backlash of issues…
ContinueAdded by Anne Fleming on August 27, 2012 at 2:29pm — No Comments
Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospective SEO Company before hiring them. It doesnʼt cover everything, but with these five questions, you should be able to get a good overall feel and narrow down your prospective…
ContinueAdded by Timothy Martell on August 27, 2012 at 1:30pm — 7 Comments
Starving for Attention
I’m sitting in the manager’s office. He’s got the blinds up and is pointing to the showroom floor.
“That’s him – third desk. Ed. When he started, I thought the guy would be a natural. Young, good-looking, knows the cars, knows finance, friendly, great recommendation… I think I must have spent $10K on getting him trained. But I don’t understand him. He’s making me look bad, like I can’t pick ‘em anymore. The other guys are starting to crack jokes.…
Added by Rebecca Chernek on August 27, 2012 at 11:43am — No Comments
AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools.
Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal and purchasing process.
“This integration advances our goal to build greater synergies between AutoTrader Group companies and provide more value for dealers,” says Jim Menard, vice…
ContinueAdded by Dale Pollak on August 27, 2012 at 11:00am — No Comments
The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching about the importance of your online reputation and ways to not only grow your presence but to market it as well over the past few years.
Due to the many changes with…
ContinueAdded by Glenn Pasch on August 27, 2012 at 10:00am — No Comments
Good morning Dealer Elite members and friends,
In my travels I visit hundreds of dealerships as a consultant and sometime as an observer or even as a consumer. Some of the things I see amaze me, some in a good way and some in a bad way. For example I was touring a series of dealership locations over the weekend and I must say that each dealership had a different customer experience.
It was saturday and it was quite warm so I was dressed casually and I visited…
ContinueAdded by Ian Nethercott on August 27, 2012 at 8:32am — No Comments
All dealership attendees will receive their Exhibitor Cash coupon book with over $10,000 in discounts when they check-in on September 5th. There will be over 50 companies in the Exhibit Hall and the Exhibitor Cash book will allow attendees to identify the right solutions for their dealership and lock in instant savings.
The coupons range from $200 - $2,500 off world class products and services. The…
ContinueAdded by Brian Pasch on August 26, 2012 at 5:00pm — No Comments
Eric and Apple Honda are a proud Dealer eTraining client.
https://www.facebook.com/dealeretraining
Eric Nichols, Internet Sales Manager for Apple…
ContinueAdded by Stan Sher on August 24, 2012 at 11:41pm — No Comments
Great article recently published in The Car Connection: "Car Customers Hate Haggling More Than Anything." It might seem obvious, but sometimes dealerships can get caught up in the sales game, and forget that customers are so disinclined to participate. Getting a great price for the customer while also turning a profit for the company is a high priority (and rightly so) but a new survey found that the one thing customers hate above all else is negotiating the price of their new…
ContinueAdded by AutoSTARR on August 24, 2012 at 11:32am — 1 Comment
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