According to Black Book data, used vehicles model years 2008-2012 overall depreciated -1.4% in December, slightly better retention compared to the -1.7% rate in November. Domestic cars depreciated -1.6%; import cars were -1.3%; domestic trucks were -2.0%; and import trucks were -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly.



For all…

I write a lot about customer experience, service and retention. With our hyper-competitive industry demanding greater transparency, it will continue to become more important. In a recent article, “…

I was wondering how many dealerships use New Vehicle Addendums?

My Company Liqueo has just launched a platform that creates, manages and prints addendums online, it's called DealerAddendums.com.

I wanted to know what percent of the franchise dealers out there use Addendums, and if you do use them how do you create them? Word, Excel, hand…

Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the proper image.

Originally, I…

Last week I read a blog by automotive thought leader Dale Pollack, "More Signs of the E-Commerce Dawn in Automotive Retail". He outlined the trend that OEM's are selling direct to consumers and consumer's increasing willingness to purchase online. In this "New Dawn", Mr.…

When I first started in digital marketing back in 2006, I had a dream of helping people take over the internet realm for their particular niche. At the time, I had 4 automotive clients and with the thought that content and links were so powerful for SEO while social media was the future, I pictured a product where my clients were blogging several times a week and…

The Value of Continued Training

Every week while training advisors either live or in webinars, I am reminded of how many people have a real fear of role-playing.  Most people overcome this fear and even get quite good with continued…

http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - 'Verbal Kung Fu' - Automotive Sales - Car Sales

Sean V. Bradley discusses "Verbal Kung Fu" at your dealership and the importance of "sparring" with someone else in order to sharpen up your skills. You must be proficient in:

* Process

* Qualifying

* Objections / Rebuttals

* Words…

It’s a sickening feeling to be awakened by the faint rumblings of that heavy-duty truck. Blinking your eyes fast-trying to get your senses about you, quickly trying to figure out what day it is, you hear the truck drawing closer. As the driver mashes the accelerator, the thick, throaty sounds of the truck’s power cause your…

I started into the car business 6 weeks ago and I have had a lot of exciting and not so exciting things happen! I hope to explain the highlights of what I have learned and some of my accomplishments. 

1. There are a lot of amazing opportunities every single day to make something great happen. Everyday I wake up not knowing what I am going to make at the end of it all. I wake up knowing that I control my destiny, that I control my attitude, that I control the game. I have never been so…

I recently read an article written by Jeremy Cato, a multi-award-winning journalist and senior writer for the Globe and Mail. Twice, he was named the automotive journalist of the year. His credentials are sterling.

            Mr. Cato attended the February 2013 International Autoshow in Toronto and was guest speaker to a large group of car dealers. He was asked, “How can dealers be better at serving their customers?”

            He looked over the room and saw nothing but…

STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!

Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they…

Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”

Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…

Please include attribution to http://www.fannit.com/ with this graphic.

Let’s keep this one short and sweet. If you run a business, you fall into one of four categories:

1. Those who are using social media and seeing mixed or minimal results
2. Those who have used social media in the past and stopped because they saw mixed or minimal results
3. Those who have never really bought into social media
4. Those who…

http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition With General Sales Manager Charlie…

Why do we alienate what we have and covet what we don’t? We’re quick to ignore what is in our search for what else in life-always longing for the shiny balls of strengths that everyone else seem to possess-ignorant of our own. You have strengths that you do not fully utilize, why?  Because your…

RCS

We’re all familiar the use of directories, and they can be fine for link building. But using them over and over again isn’t real company sh*t. Real marketing value comes from listening to what the target consumer is searching for and building content around those queries. Essentially, we should strive to become the go-to resource for clients in the industry. Strategies that create content which have customers coming back for more…