Heading into the New Year, even the speed of speed seems to be picking up speed.
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…
ContinueAdded by Jim Flint on January 11, 2019 at 10:13am — No Comments
Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers via email alone. When they add social channels like Facebook and Instagram, that reach…
ContinueAdded by Kevin Winter on November 28, 2018 at 10:21am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.
There is an obvious challenge. While selling cars over multiple channels…
ContinueAdded by Greg Geodakyan on September 24, 2018 at 10:03am — No Comments
It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black. With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service departments are finding it more difficult than ever to accommodate all of the customers that…
ContinueAdded by Andy Church on September 21, 2018 at 9:56am — No Comments
Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to…
ContinueAdded by Steve White on September 17, 2018 at 8:59am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…
ContinueAdded by sara callahan on August 29, 2018 at 9:58am — No Comments
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the…
ContinueAdded by Todd Smith on August 16, 2018 at 9:57am — No Comments
I once heard influential thinker Michael Porter say that strategy is as much about what you choose not…
Added by Scot Eisenfelder on January 8, 2018 at 9:26am — No Comments
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer…
ContinueAdded by Scot Eisenfelder on October 6, 2017 at 9:37am — No Comments
Added by Mike Gorun on September 29, 2017 at 9:51am — No Comments
Added by Stephen Coambes on September 11, 2017 at 9:53am — No Comments
When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role…
Added by Josh Blick on August 18, 2017 at 9:35am — No Comments
In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.
Having in mind such a huge impact it may have on your car dealership customers, we have conducted a small research and drawn up a list of 5…
ContinueAdded by Thomas F. Jung on May 31, 2017 at 8:39am — No Comments
Added by Mike Gorun on May 30, 2017 at 10:27am — No Comments
In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.
The most reliable source to find out how it's going is to drill down into Key Performance Indicators (KPIs). We all know the usual; gross profit,…
ContinueAdded by Josh Blick on May 3, 2017 at 9:54am — No Comments
A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source a mere 30-day judgement call…
ContinueAdded by Steve White on April 28, 2017 at 9:28am — No Comments
Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.
The most valuable currency on the planet is time. Everyone has too much to do with too little…
ContinueAdded by Ujj Nath on April 4, 2017 at 9:37am — No Comments
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.
Currently, the single…
ContinueAdded by Steve White on February 28, 2017 at 9:04am — 1 Comment
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…
ContinueAdded by Steve White on February 23, 2017 at 8:20am — No Comments
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