The New Mercedes A Class represents a bold new step in the evolution of Mercedes vehicles, offering environmental and economic sensibilities while maintaining all of the quintessential qualities expected of a Mercedes. Not only does the new A-Class provide striking styling with just the right amount of aggressiveness, courtesy of its twin louvered radiator grille and sweeping lines, but it also provides…

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are…

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

Need to ship a car? If you need to ship a car, there are a few things you should know. Shipping a car can be a stressful task if you do not hire the right auto shipping company. The right car shipping company can make this sometimes stressful task, worry free and a smooth process. When doing an Internet search for a vehicle shipper, there are a lot of auto transport companies to choose from, do not be fooled by low auto transport quotes,promises, or guarantees. This can sometimes be a sign…

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

The truth is, selling cars and becoming a True Professional is not easy.  Yes, selling cars is easy for some and tougher for others.  With a great desk manager and some superior training you can even make good money, this series is more about how to make great money every day, not just a few time a…

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!

The…

As the sun rises and your day is about to start, you have a serious decision to make.  The decision you have to make right now is; How is this day going to go?  That's right, how is your day going to go?  Be forewarned that you may need to remake this decision multiple times during the day.

Uh... Dave, can we take a look at something relevant to the car business and not get all hung up on this motivational crap?

Sure!  No problem, I'm happy to do that for…

It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take for example, the New England Patriots, the New York Yankees, or even the Dallas Mavs.

It’s not an accident either that great companies are ‘great companies’. They too are consistent in their product and performance year after year. In this case, let’s look at Apple, PepsiCo, or Starbucks.

These companies, teams and brands are always looking for…

I used to be a product demonstrator for Soda Stream last spring in 2011 and I had fun talking about the product and meeting every skeptical question dead on with a great answer. Soda Stream is a product where you make your own seltzer with compressed CO2 and add soda and seltzer flavors. I just started up again this Saturday, March 17 2012 and fell right back into the old routine and was just as knowledgeable and…

Leaders are Mercedes, Acura, Honda, BMW and Lexus

Women account for about two-thirds of all dealership service visits, and many of these women have spoken. Women-Drivers.com captures reviews about their dealership experiences – and the company has just announced the 2011 top car brands as rated by women.

On the site, dealerships’ scores range from 1.0…

Mercedes, Dodge, Lexus, Lincoln and Chrysler are Top Leaders with Women Buyers

Women-Drivers.com has released its 2011 report showing the top car brands as rated by women. Each year, Women-Drivers.com tracks thousands of consumer reviews with regards to women’s…

Weighing the high prices of gasoline and the public’s growing concerns about global warming, air pollutants and environmental health hazards, it’s not a surprise that fuel economy is playing a larger role on people buying a car.

To help car buyers make a more informed decision about the cars they buy, the U.S Environmental Protection Agency (EPA) has designed a new window sticker full of information about fuel economy. This sticker is on all new cars, light trucks and sport utility…

Today is Veterans Day.  Make today more meaningful by committing your company  to proactively recruit and hire veterans throughout the year. Our veterans have a higher than the already unacceptably high rate of unemployment or are under employed, although they h…

How do we get our people, the culture, aligned with the strategies so that everyone is committed to the strategy?  How do we unleash the creativity, resourcefulness, talent, and energy of our team to come together? 

Momentum can carry a team through the most challenging times.  If the foundation is void of fundamental leadership skills, the team can decelerate quickly at the first…

We All of us at www.AutoLibrium.com are on a mission to reduce the cost of digital internet inventory marketing. It was reported to us that one web that is well known made on an average of over 50 million a month in resent past. Fifty million a month. That is unheard in these times.

There is a dealer in north Scottsdale AZ that told us that they…