Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes feel as if they are constantly putting out fires and that…

How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?

Adapting to change to Surge ahead of the Competition

Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service…

In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems and having to tell their story multiple times as they get…

Albany, N.Y. – March 14th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) today announced new features in its dealership management system (DMS) Accounting Suite. The updates are designed to streamline processes that typically involve countless hours of labor by accounting personnel. New features include inquiry screen data entry, automated inter-company accounts payable, automated inter-company general…

Digital dealership system

When a customer comes to a dealership to have the car serviced, they need something to do. Most of them will grasp for their phones to kill the time, but you can use the advantage of having them in your waiting room by offering them content. Content can be displayed on your dealer TV using the amazing technology of digital signage.

How…

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…

An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no…

I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or pop ups offering “$100 off your purchase.” Or, the most…

Albany, N.Y. – March 7th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that two of its senior executives will be presenting workshops at the 2016 NADA Conference and Exposition in Las Vegas, NV. Mike Esposito, President and CEO, will present Create a Top Workplace to Increase Customer Loyalty, and Dave Druzynski, Director of Human Resources, will present Proceed with Caution! Social Media in Hiring and…

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel. They can at times be frustrated and emotionally volatile;…

How do you define success: a financial goal, peer recognition or a title or position? Most people think of success in terms of their personal success, but businesses can also be successful.

How do you define whether your dealership is successful? Is it revenue goals, sales volume, the number of positive online reviews you have, or whether your…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is very common in the animal world. Think of the behavior of…

J.R. Batchelor 
(913) 439-9947

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet leads.

This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…

In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.

Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable…

Albany, N.Y. – February 22nd, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its president and CEO, Mike Esposito, has been named as a recipient of the "Third Age Achievement Award," presented by the Senior Services of Albany. The award recognizes the achievements of business professionals over the age of 60 who live in the Capital Region of New York. Esposito was honored for his contributions in the area of…

Want to boost your sales 24% and add $106,000 per year to your bottom line? Well, here’s the deal: It’s all about the customer experience.

A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers with an easier, friendlier way to buy a car. This isn’t,…

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me, “Now that I can email my customers, why do I have to send…

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads and Playstations with purchase. There’s always a gimmick…