While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.
This was unlike any other trip. The entire resort was taken over by automotive industry…
ContinueAdded by Veronica Dunford on March 4, 2019 at 10:21am — 1 Comment
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a…
ContinueAdded by Todd Smith on February 26, 2019 at 10:38am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014. …
ContinueAdded by Eric M. Schlesinger on February 13, 2019 at 9:45am — No Comments
As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…
ContinueAdded by Scot Eisenfelder on February 1, 2019 at 10:24am — No Comments
service@home™ extends service department access to meet the demands of today’s busy customers
LONG BEACH, Calif.,-- January 24, 2019 -- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced the…
ContinueAdded by Ujj Nath on January 25, 2019 at 11:21am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…
ContinueAdded by Chris Miller on January 21, 2019 at 10:08am — No Comments
Next generation tools enable dealers to contact customers
in under 6 seconds, converting leads into sales
PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…
ContinueAdded by Brett Sutherlin on January 7, 2019 at 11:01am — No Comments
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…
ContinueAdded by sara callahan on January 2, 2019 at 10:20am — No Comments
Read the headlines and you see it everywhere: online used vehicle sales are booming.
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…
ContinueAdded by Scot Eisenfelder on December 28, 2018 at 10:27am — No Comments
While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place.
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…
ContinueAdded by Timmy D. James on December 27, 2018 at 10:04am — No Comments
According to a recent article in Automotive News, investors and car dealers have shifted their focus to the used-car space because dealers have more pricing and profit controls; something the digital retailing space is forced to focus on.…
ContinueAdded by Chris Miller on December 26, 2018 at 9:58am — 1 Comment
Auto Dealers Increase Service Leads Over 200% With Mobile Text Coupons
PACIFIC PALISADES, Calf., December 20, 2018 -- In response to the rapidly growing number of consumers currently using the internet via mobile devices, fusionZONE Automotive, LLC., today announced a new tool for auto dealers, Mobile Text Coupons. With Mobile Text Coupons, customers no longer have to use their desktop…
ContinueAdded by Brett Sutherlin on December 20, 2018 at 10:21am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…
ContinueAdded by sara callahan on December 18, 2018 at 10:18am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…
ContinueAdded by Andy Church on December 13, 2018 at 10:08am — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…
ContinueAdded by Brett Sutherlin on November 30, 2018 at 10:25am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …
ContinueAdded by Todd Smith on November 29, 2018 at 10:32am — No Comments
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…
ContinueAdded by Steve White on November 19, 2018 at 10:11am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…
ContinueAdded by Kevin Winter on November 16, 2018 at 10:12am — No Comments
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…
ContinueAdded by Todd Smith on November 13, 2018 at 11:47am — No Comments
In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.
The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…
ContinueAdded by Paul Moran on November 5, 2018 at 10:02am — 1 Comment
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