How can it be possible that I would leave a job I LOVE after 25 years?
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced that it can…
ContinuePeople aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…
ContinueAdded by Timmy D. James on May 18, 2015 at 9:43am — 1 Comment
Added by David Simpson on April 26, 2015 at 4:00pm — 2 Comments
Added by David Simpson on April 26, 2015 at 4:00pm — No Comments
What’s the Single Most Important Part of my Marketing Strategy?
Many business owners struggle to balance their entrepreneurial duties with leveraging the their…
ContinueAdded by JB Floyd on April 20, 2015 at 8:30am — 2 Comments
While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you…
ContinueAdded by Timmy D. James on April 13, 2015 at 9:11am — 1 Comment
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – January 12th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today introduced Rev/Mate, an online service scheduling and menu building solution for auto dealers. Rev/Mate will be rolled out in the Automotive Productivity Management Suite (AMPS) Fixed Ops/Mate module in 2015. Rev/Mate is designed for service departments to maximize customer pay revenue while creating a…
ContinueAdded by Mike Esposito on January 12, 2015 at 12:06pm — No Comments
Written by AutoSuccess on 09 December 2014.
Our guest blogger today is Joe Clementi. Joe is the general manager and sales trainer at Sacramento Kia in California.
Expense Management Might Not Be Sexy, But It's Critical to Your Bottom Line
Expense control is not as exciting as closing a sale, providing a solution to an unsolvable problem or landing that big parts account. The very topic of expense control, however, is a critical…
Added by Joe Clementi on December 10, 2014 at 1:06pm — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.
AutoNation recently started to roll out a vehicle purchase…
ContinueAdded by Mike Gorun on November 26, 2014 at 9:08am — No Comments
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.
Think about the first contact a customer…
ContinueAdded by Timmy D. James on November 24, 2014 at 8:58am — 1 Comment
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online.
Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday, September 12th…
ContinueAdded by Philip Zelinger on September 10, 2014 at 4:35pm — 2 Comments
Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.
Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…
ContinueAdded by Sharon Hill on August 31, 2014 at 1:36pm — No Comments
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being…
ContinueAdded by Timmy D. James on August 19, 2014 at 8:48am — No Comments
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to gain new customers by any means necessary. Radio, Print and TV ads…
ContinueAdded by Jason Turner on June 12, 2014 at 11:00am — No Comments
The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process for establishing meaningful relationships. The challenge however, is that as businesses seek out technical solutions as a means of automating…
ContinueAdded by Kurtis Smith on June 2, 2014 at 12:09pm — No Comments
The knowledge that dealership professionals possess is inadequate to do the job for which they are hired. These individuals receive the bare minimum training necessary for them to interact with clients during the in-dealership sales process and in most cases, no more. This approach to professional development is wreaking havoc on all of the other processes that…
ContinueAdded by Kurtis Smith on May 29, 2014 at 10:30am — No Comments
Process improvement programs from TQM, to EDGE, to EXCEL, to CEE & more…all these acronyms represent the manufacturers’ commitment to proactively impact the customer experience across their diverse distribution channels. The objective for all is the same; implement systems & processes that will equip their dealers with tools and strategies, which they will in…
ContinueAdded by Kurtis Smith on May 21, 2014 at 11:05am — No Comments
FYI Buy Here Pay Here people...
BHPHinterviews.com was just posted with 7 audio interviews with experts like Brent Carmichael from NCM. They are free to download and a Tablet Kindle Fire is being given away.
I personally did all the interviews because I wanted them to be content driven and NOT sales pitch driven.
Let me know your favorite.
Kenny
Added by Kenny Atcheson on May 15, 2014 at 3:10pm — No Comments
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…
ContinueAdded by Mark Tewart on May 7, 2014 at 12:25pm — 2 Comments
WAAOL - Auto Industry Insiders
Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions. The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…
ContinueAdded by Philip Zelinger on April 23, 2014 at 4:21pm — No Comments
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