The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process for establishing meaningful relationships. The challenge however, is that as businesses seek out technical solutions as a means of automating…
ContinueAdded by Kurtis Smith on June 2, 2014 at 12:09pm — No Comments
AutoSuccess Magazine and I sat down to discuss giving and taking the T.O.
http://traffic.libsyn.com/sellingsuccess/AutoSuccess_342_-_Marsh_Buice.mp3
Share with your team, I'd love to hear your thoughts.
Thanks for listening…
ContinueAdded by Marsh Buice on May 30, 2014 at 6:38pm — No Comments
There's no question your mindset shifts when your staring at only 2 days left in your month.
When others wilt- you need to waltz. When others wilt under the pressure, electing to sit and accept "It is what it is" as their fate because they only have 2 days left, you take a stand and fight-vowing to dance with every opportunity you can…
ContinueAdded by Marsh Buice on May 30, 2014 at 3:30pm — No Comments
It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!
In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…
Added by Leonard Buchholz on May 29, 2014 at 4:44pm — No Comments
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to know. Call it tough love, a reality check, or the ugly truth.. It is what it is.
My wife is talented…
ContinueAdded by Danny Benites on May 29, 2014 at 4:00pm — 15 Comments
The knowledge that dealership professionals possess is inadequate to do the job for which they are hired. These individuals receive the bare minimum training necessary for them to interact with clients during the in-dealership sales process and in most cases, no more. This approach to professional development is wreaking havoc on all of the other processes that…
ContinueAdded by Kurtis Smith on May 29, 2014 at 10:30am — No Comments
In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…
ContinueAdded by Scott T Joseph on May 29, 2014 at 8:07am — No Comments
If you've spent more than 5 minutes in sales, then you've likely cried out, "These customers are wasting my time," more times than you'd like to admit. And you know what? You're right, they are a waste of your time. Here's why:…
ContinueAdded by Marsh Buice on May 27, 2014 at 10:00am — 6 Comments
When it comes to training and the development of dealership professionals, what continues to bear true is that the ambiguous expectations of the results that the dealerships are trying to achieve is the primary reason for dissatisfaction and buyer’s remorse. For this reason, I have reinforced to my clients when I consult or train that “what you cannot define, you…
ContinueAdded by Kurtis Smith on May 26, 2014 at 8:42am — No Comments
In today’s economic environment the division between success and failure is as clear as it’s ever been. Having the right people, processes and products are essential for a dealership to be competitive. Being a single-point,…
ContinueAdded by Joe Clementi on May 25, 2014 at 6:09pm — No Comments
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself. First, you are open to looking at yourself and this shows accountability. Second, when you get really good at this and make terrific money and tons of…
ContinueAdded by jeff sterns on May 22, 2014 at 1:00pm — No Comments
This article was written by Robin Cunningham of the NCM Institute and originally published on the Up to Speed blog.
At the NCM Institute we conduct our …
ContinueAdded by Garry House on May 22, 2014 at 9:00am — 1 Comment
Process improvement programs from TQM, to EDGE, to EXCEL, to CEE & more…all these acronyms represent the manufacturers’ commitment to proactively impact the customer experience across their diverse distribution channels. The objective for all is the same; implement systems & processes that will equip their dealers with tools and strategies, which they will in…
ContinueAdded by Kurtis Smith on May 21, 2014 at 11:05am — No Comments
In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d like to…
ContinueAdded by Mike Gorun on May 16, 2014 at 9:05am — 2 Comments
Millennials are extremely tech savvy. They are a different breed that will significantly affect the customer experience, the speed of change, and your dealership’s bottom line. So, it’s critically important to develop a plan not just to deal with the buyer but your internal customers as well.
Key Point #1: Millennials multitask, walk, talk, listen and…
ContinueAdded by Kurtis Smith on May 14, 2014 at 10:44am — No Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can help bring your dealership…
ContinueAdded by Jason Turner on May 8, 2014 at 10:30am — No Comments
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…
ContinueAdded by Mark Tewart on May 7, 2014 at 12:25pm — 2 Comments
Transparency is critical to Generation Y and it starts with the job posting. Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…
ContinueAdded by Stephanie Young on May 7, 2014 at 11:00am — 4 Comments
Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.
Sometimes it’s the training, sometimes it’s the employee and sometimes it’s the management.
And 100% of the time when there is little progress in performance…
ContinueAdded by Leonard Buchholz on May 1, 2014 at 12:03pm — No Comments
One of the hardest techniques to teach a salesperson is that of the turn-over (T.O.). Boiled down to simplicity, the rules for a T.O. can be…
ContinueAdded by Marsh Buice on April 29, 2014 at 10:33am — 7 Comments
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