Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 10:46am — No Comments
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 9:30am — No Comments
Added by Steve White on February 27, 2018 at 9:39am — No Comments
Added by sara callahan on February 23, 2018 at 9:21am — No Comments
Added by Wendell Hardy on February 16, 2018 at 9:54am — 1 Comment
Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…
ContinueAdded by Timmy D. James on February 15, 2018 at 7:54am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…
Added by Steve White on January 4, 2018 at 9:26am — No Comments
Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and…
ContinueAdded by Mike Gorun on December 19, 2017 at 9:35am — No Comments
Added by Scot Eisenfelder on December 15, 2017 at 8:54am — No Comments
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return.
If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because…
ContinueAdded by Ben Hadley on December 14, 2017 at 9:51am — No Comments
Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.
And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.
In fact, messaging has become a favorite means of communication for both…
ContinueAdded by Thomas F. Jung on December 6, 2017 at 4:32am — No Comments
Added by Timmy D. James on October 26, 2017 at 9:08am — No Comments
When you're responsible for managing employees, it's important not to slip into a habit of managing with emails. Your employees are your team. Imagine if…
Added by Bill Wittenmyer on October 25, 2017 at 9:30am — No Comments
When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer…
Added by Timmy D. James on June 22, 2017 at 9:18am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website:…
Added by Paul Potratz on June 20, 2017 at 2:48pm — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…
ContinueAdded by Paul Potratz on June 13, 2017 at 5:37pm — No Comments
Stop pouring money into your Google AdWords campaign. It's time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.
On this week's Hard Facts, Samantha will reveal how you can create and test landing pages based on campaigns, ad group, and keywords...on your own. …
ContinueAdded by Paul Potratz on June 9, 2017 at 4:18pm — No Comments
Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.
Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…
ContinueAdded by Paul Potratz on June 6, 2017 at 3:35pm — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2…
ContinueAdded by Mike Gorun on May 16, 2017 at 8:41am — No Comments
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples and conduct a multitude of tests. As a patient, it…
Added by Chris Miller on April 7, 2017 at 9:30am — No Comments
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