How Customer Reviews Affect You
Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.
Added by Paul Potratz on October 30, 2015 at 3:37pm — No Comments
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…Continue
Added by Joseph Little on October 30, 2015 at 12:00pm — No Comments
Click the link below to here Mark Tewart's latest podcast with AutoSuccess.
Added by Mark Tewart on October 30, 2015 at 11:48am — No Comments
Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…Continue
Added by Paul Moran on October 30, 2015 at 8:27am — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…Continue
Added by Joseph Little on October 29, 2015 at 3:05pm — No Comments
Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand…
Added by Larisa Bedgood on October 29, 2015 at 1:58pm — No Comments
The German car giant Volkswagen has admitted to cheating emissions tests in the United States; the scandal being dubbed the "diesel dupe". The Environment Protection Agency (EPA) revealed that some cars being sold in the US defeat devices in diesel engines that could detect when the vehicles were being tested. These devices changed the performance accordingly to improve the emissions results. According to Germany's transport minister, Alexander Dobrindt, Volkswagen…Continue
Added by Simon Hopes on October 29, 2015 at 6:58am — No Comments
Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using…Continue
Added by Joseph Little on October 28, 2015 at 6:38pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that…
Added by Black Book on October 28, 2015 at 1:35pm — No Comments
The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.
Standing out from…Continue
Added by Mark Frost on October 28, 2015 at 10:56am — No Comments
Installing a petrol or diesel turbo kit in your car will surely add to its value. However what if after a week of installation of the kit it breaks down?
Quick Social Selling Hacks for Automotive: Twitter and LinkedIn
Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable…Continue
Added by Joseph Little on October 27, 2015 at 3:30pm — No Comments
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template
Added by Paul Potratz on October 27, 2015 at 12:04pm — No Comments
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…Continue
Added by Mike Gorun on October 27, 2015 at 9:04am — No Comments
…Why buy a car from us??
Well I’m glad you asked!
I’m currently at the stage of life that every weekend seems to be filled with a children's birthday party or friends BBQ gathering. While watching the token Dad turn the sausages on the BBQ, sipping on that drink that I got from the “not so cold” esky, I start chatting to the other seemingly uncomfortable Dad’s about the same old things…
One of the typical questions bantered around is “So what do you do for a…
Added by Mike Esposito on October 26, 2015 at 11:10am — No Comments
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…Continue
Added by sara callahan on October 26, 2015 at 9:20am — No Comments
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity, for how to keep their team focused, and on how to prepare them for customer’s questions and concerns. Of course, there isn’t a one-size-fits-all remedy; and, while what I’m suggesting in this piece is far from the final word on the topic of crisis management, you may find some ideas to help you deal…Continue
A few weeks ago a general manager I’ve known for some time was bragging about the performance of his group’s Centralized BDC. He was almost gushing about how well they were doing and how there was no…Continue
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…Continue
Added by Paul Potratz on October 23, 2015 at 11:46am — No Comments