We need a sales mentality revival.

The focus of the salesperson, the sales management staff, finance and the general manager should all be focused on different pieces of our dealerships performance.…

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.

According to Jonathan Alferness, director of product management on Google’s ad quality team, Google wants their advertisers to focus on relevance and “choose a landing…

This week I will be blogging from the Digital Dealer Conference & Exposition for both www.automotivedigitalmarketing.com and www.DealerElite.net.

The conference has become the place to be for anyone involved in automotive retail on the digital side – and that includes just about everybody today who interacts with dealerships.

I believe the conference is on…

KPA adds Automotive Internet Marketing to KPA’s industry specific product lines for Human Resource Management, Environmental Health and Safety.

Lafayette, CO (PRWEB) October 05, 2011

KPA announces today that it has acquired TK Carsites Inc. TK Carsites has over 650 automobile dealership clients throughout the country. The combination of the TK Carsites product line and current KPA product lines establishes KPA as a leading dealer…

Are your customers being served? "It only takes one minute , there are sixty seconds in it, Forced upon me, can't refuse it. Didn't seek it , didn't choose it.But it's up to me to use it, I must suffer if I lose it. Give account if I abuse it .Just a tiny little minute ,But an eternity is in it" . 

  The Key to Outstanding Customer…

In hopes of improving our sales career, we recently peered into the world of fine dining in order to gain an insight of what great servers do so well to enhance their guest’s evening and to improve their paycheck. We now know that great servers make themselves approachable to their guests, are attentive to their needs, and have extensive knowledge about the foods…

Partnership provides dealer training and tools to take bigger bite out of $29 billion accessories market and increase dealership accessories sales by nearly $500 per vehicle

San Francisco, California – October 5, 2011 -- izmocars (www.izmocars.com) and Ask Patty (www.AskPatty.com) today announced they've teamed up to provide car dealers with the training and tools…

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

Daytona Beach, FL --…

What it your best plan, method, or series of maneuvers or…

In part 1 of this two part series, I shared in general terms the ingredients needed to create a super selling professional. I also hinted at several of the different processes that he or she would need to learn in order to be truly effective. My objective over the next few lines will be to introduce you to four processes that all super salespeople use on a daily basis to build, maintain and manage their businesses as well as impress upon you the importance of making these processes a…

Step Two of the Sale Combines Two Paths

Qualification and the Needs Analysis

Here is another excerpt from a course I teach to beginning salespeople. I think some sales managers out there might find it useful.

The second step of the sale combines Qualification and Needs Analysis. Taken separately, Needs Analysis assumes a…

As we fly around North America and other parts of the world one of the most common problems we see is cherry Picking and High turnover.

Cherry Picking: When a room is understaffed and the staff really can’t handle the call volume they tend to run through the calls they need to make and pick out the low hanging fruit or the east opportunities. This also happens on the show room floor at most dealerships. Some sales staff and managers believe they can spot the buyers, so they…

First of all thank you for taking the time to take a look at my post this morning I appreciate it. The BDC experts work with a large number of dealerships all over the world and when I see something that works well I like to share it with the automotive community. I will be doing a more comprehensive post later this week. Here are some tips, which will help you Crush It on Craigslist, or other portals.

Tip One: Use some form of software that enables you to…

Please see below a transcript of the article I wrote for MIM magazine in the UK

Q I heard my Manager stressing the importance of establishing “Needs and Wants”. How can this information be useful?



A When customers are looking for a new vehicle, they have 2 things that need to be satisfied to in order for them to buy a car. These are Needs and Wants. Needs are things/items the car must have, ands Wants are things/items the customer would like their new vehicle to…

           The best investment is absolutely FREE… Yet Priceless!

                                        You owe You!!!

   Let us not forget the reason we entered this “Industry” to begin with!!!

        To “Earn our Worth”  “Control our Destiny” “ Financial Freedom”

  “Gain our Independence” “Change Your Life” …

Hello Everyone....I have an opening for 2 Sales Trainers.  Candidate must have automotive sales training experience, or extensive automoitive management experience. 

If interested please foward a confidential resume to me personally at dlewis@davidlewis.com.