February 2011 Blog Posts (108)

Focus on the Goal in Your Dealership's SEM

What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



Added by Paul Potratz on February 28, 2011 at 5:00pm — No Comments

Volume or Gross?

After a decade in the automotive business, I've heard mixed emotions about which is more important. Now obviously, they both are. What am I talking about? VOLUME or GROSS!


It comes down to 3…


Added by Mike Myers on February 28, 2011 at 10:30am — 30 Comments

Part 1 – What Social Media Agencies Don’t tell you – The perils of running competitions on Facebook

Social Media Marketing that typical agencies don’t often talk about or let’s say ignore conveniently. Because, Social Media is a new canvas and experiments are always happening, it is fair for us to assume things but there are certain times when you need to understand what the guidelines are.

You disagree or not – it’s a fact that when brands embrace social media, they’re taking a huge risk putting all of their valuables out there in the open.

Good social…


Added by MANNY LUNA on February 28, 2011 at 4:38am — 1 Comment

John at Bestautopros FB Page

For daily jolts of automotive recruiting & service sales training information.

Please "Like" my FB Page http://tinyurl.com/64tgvjb

The Automotive Economy Is Improving, GREAT PEOPLE are in demand and I can help you in your quest to find the best!

Added by John J. Dillon Jr. on February 27, 2011 at 2:52pm — No Comments

5 Steps to Make an Unhappy Customer Happy Again


We’ve all heard the basic rules of customer service. But they deserve repeating before we discuss how to resolve a customer complaint.



Rule #1: The customer is always right.

Rule #2: If the customer is ever wrong, reread Rule…


Added by MANNY LUNA on February 27, 2011 at 12:39am — 2 Comments

Go to the next level now


I am thankful to have had the opportunity to work at my past location for five years. That opportunity allowed me creative freedom to make a substantial difference in the betterment of the automotive industry. 

Although I finished 2010 with an 87.8% retention rate; which happened to be the highest first year retention in the entire Nation for the Nissan Corporation, I realized several months ago that I had taken the store as far as I was able to take it.

In those 5…


Added by Ryan C Hall on February 26, 2011 at 3:00pm — No Comments

CarMax Gets The Star Treatment For Their Adwords Campaign

Google User Reviews

Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.   Google Adwords should be a part of all dealer's…


Added by Brian Pasch on February 26, 2011 at 8:00am — No Comments

“If I've got correct goals, and if I keep pursuing them the best way I know how, everything else falls into line. If I do the right thing right, I'm going to succeed.”




Each day as you wake up, make the decision to strive to do what's right.

Approach your life…


Added by MANNY LUNA on February 25, 2011 at 11:44pm — 1 Comment

Fuel Cost Comparison Close

Now, more than ever, is the time to use the Fuel Cost Comparison Close.  The best calculator we could find online is



Today we closed two customer's who wanted to take the numbers home and "crunch them".   In one example, the calculator showed the customer saving $115 per month in fuel savings.  The customer was hung up on paying $35 per month more than they budgeted…


Added by Brett Corcoran on February 25, 2011 at 5:16pm — No Comments

Today is number 56. There are 309 days left in this year.

It’s the end of February. Are you happy with the results you achieved this month? Is your year on track to be better than last year? Are you concerned or content? Lets review 3 possible answers and see which one fits you.

For you the month of February in the Service Department was Great! You hit the Goals you set for HPRO, EFL and Profit Margins! Your CSI has never been better! Overall, you could not have done any more. Congrats! And, March looks like it is going to take off as well!… Continue

Added by Leonard Buchholz on February 25, 2011 at 1:00pm — No Comments

How much do you really know about your shoppers?

80 % of car buyers research online before buying and online advertising is expected to grow at least by 20 % each year. Rich Media doubles conversion rates and triples click through rates. Rich media sources like a video is 181 % more affective than a banner ad. These are only a few statistics and in my mind tells you where your head should be in the game, How much do you really know about you internet shoppers? How long does the average internet auto shopper client shop? Up to a year from… Continue

Added by Lizelle Landino on February 25, 2011 at 11:22am — No Comments

Automotive Leasing to grow?

 This is great news indeed, especially for this Dealers who Manage their Social Media; 80% of Americans trust what they read in Social Media, 18% trust what they read in advertising

Gen Y is not interested in the 'old model' of 'owning' a vehicle, they realize it is a highly depreciating item that is more lifestyle appliance than a lifestyle statement.

Great Article from AN:…


Added by Kip Miles on February 25, 2011 at 9:40am — No Comments

Why Are You So Worried?

Why Are You So Worried?


~ Brian L. Weiss, PhD


We have so many…


Added by Jack Higginbotham on February 25, 2011 at 12:16am — No Comments

10th Digital Dealer Registration Early Bird Scheduled to End Tomorrow

Hi to all Dealer Elite members!


I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers,…


Added by Arnold Tijerina on February 24, 2011 at 7:11pm — No Comments

A Dozen Radical Rules and Lessons in Leadership

Sometimes what should be obvious is not always apparent. At the same time, thoughts considered as unconventional hold the keys to greater success. Following is a list of rules and lessons that fit both categories. Determine which rules or lessons may hold the key to elevating you and your organization to a higher performance level.


1. You're never as good as you think you are, but you aren't as bad as you used to be. The downturn provided clear evidence of…


Added by Dave Anderson on February 24, 2011 at 6:00pm — 5 Comments

Pick up the phone - its your paycheck calling!!!

Can the majority of Auto Sales consultants give good phone????

There are Metrics in all industries that show people develop a perception about you within the first 30 seconds of a phone conversation and their final opinion of you in the last 30 seconds. Effective communication in the workplace cannot be underestimated. Poor communication is responsible for mistakes and no sales.

Start taking notes when calling a potential customer. By taking notes you can verify with them as well… Continue

Added by Lizelle Landino on February 24, 2011 at 3:46pm — 3 Comments

Investing in sponsorships? What is your activation plan?

I recently was speaking with a marketing manager with one of the major Detroit manufacturers.  He indicated more of his dealer network and dealer association groups are investing in local or regional sponsorships.  A key issue for many is how to get measurable returns from their sponsorship investment.

A important part of any sponsorship is an effective sponsorship activation program. And the…


Added by Volker Mendritzki on February 24, 2011 at 12:08pm — No Comments

Mobile Marketing – Will it Work for Car Dealers?

Mobile Marketing – Will it Work for Car Dealers?



Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000’s when businesses started to collect mobile phone numbers and sent wanted or unsolicited text…


Added by Neil Gale on February 24, 2011 at 9:30am — No Comments

The Greatest Investment In A Dealer's World

One exercise we use in our training at The Dealer Resource Group is to show our students what type of investment is required to open a franchise auto dealership.  We discuss land costs, buildings and equipment, people, and of course, cars.  Our goal is to demonstrate how much a dealer is spending just to open the doors and give sales people a place to work and earn a living - potentially a great one.  On top of that, we can add advertising to get customers in the showroom.  No matter how…


Added by John Fuhrman on February 24, 2011 at 8:30am — 2 Comments

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