Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of…
Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of…
Added by Larisa Bedgood on February 18, 2016 at 2:22pm — No Comments
Love him politically or hate him, Donald Trump's strategy cannot be labelled "timid". Recently the news included a story that Jeb Bush had failed to renew or claim jebbush.com. Though the page was blank and, thus, no cause for concern, it now redirects to donaldjtrump.com.…
Added by Jeff Novak on February 17, 2016 at 4:00pm — No Comments
Turnover
The importance of our employees is evident with every key performance indicator in the dealership. Every customer transaction could be positive or negative, based solely on the attitude of one individual employee. In some dealerships they turn people over like clothing and believe that improves the attitude of everybody, because they are in fear of their job. Other…
ContinueAdded by Rob Gehring on February 17, 2016 at 1:00pm — No Comments
From factory rebates to free upgrades to free car washes, new and used car dealerships use millions upon millions of incentives to boost sales each year. Some new car operations question why they should offer any other kind of incentive beyond the factory rebate. The answer is…
Added by Melissa Terzi on February 17, 2016 at 11:15am — No Comments
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced it.
The thing is that as use has grown, some…
ContinueAdded by sara callahan on February 17, 2016 at 8:05am — No Comments
Added by James A. Ziegler on February 16, 2016 at 7:00pm — 14 Comments
Black Book announces its latest white paper from the company’s Lender Solutions division, titled “Strategies To Help Maintain Profitable Leases In Your Portfolio”. Available by clicking here, the white paper discusses the possible conflicting market pressures that may temper the increase in leasing activity for lenders, and shows how collateral data can help shift portfolio strategies to maintain robust and profitable…
ContinueAdded by John Sternal on February 16, 2016 at 2:08pm — No Comments
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me, “Now that I can email my customers, why do I have to send…
ContinueAdded by Alexia E Henson on February 12, 2016 at 1:57pm — No Comments
An experienced car salesperson knows the value that a good used car can bring to their paycheck.
With car owners spending more time on the road and keeping their cars longer, used vehicles that are traded in today normally have more miles on the odometer than they used to. At the same time, most cars made in the last 20 years can remain in…
ContinueAdded by David Lewis on February 12, 2016 at 8:40am — 3 Comments
Yesterday, my 80 year old mother, took her SUV to the local dealer for an oil change. Even though it is a lease, she likes to treat it like she would if she owned it and have the oil changed every 3000 miles or so. So, she pulled into the service lane of the store where she has bought a new vehicle every three years since I was 16 (over 35 years), and where she has had her car serviced every three months since then. My mom believes that the dealer is the best…
ContinueAdded by Gary Marcotte on February 11, 2016 at 1:39pm — 3 Comments
Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.
This new strategy includes:
And the best comments get a free membership to our Coffee Mug…
ContinueAdded by Paul Potratz on February 9, 2016 at 3:13pm — 1 Comment
Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures. When the URL is…
ContinueAdded by Joseph Little on February 4, 2016 at 2:29pm — No Comments
In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price. After all, it’s pretty easy to compare pricing, especially with the advent of the internet. Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership. Frankly, we’ve…
ContinueAdded by Tom Cannata on February 4, 2016 at 9:05am — 2 Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
ContinueAdded by Black Book on February 2, 2016 at 11:37am — No Comments
Top 3 Dealerships are Acknowledged for their High Review Scores from Women
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified…
ContinueAdded by Anne Fleming on February 1, 2016 at 4:51pm — No Comments
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