At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and……

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team identifies a continuation of strength, particularly for smaller car segments. Compact Cars (+0.52%), Entry-Level Cars (+0.45%) and Entry Mid-Size Cars (+0.15%)…

IRVINE, Calif., April 15,…

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers. Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has signed an agreement with Swapalease.com as their exclusive automotive inspection company for off lease and trade-in vehicles this week. This strategic relationship will provide Swapalease customers the opportunity to purchase auto inspections…

Make them important

Many managers make the mistake of thinking that they need to personally perform any task that is considered important. Some actually consider this a form of job security to be the only person able to perform an important task. In fact I believe it's exactly the…

How To Persuade More Customers

So you’re a salesperson in the car industry… You sell cars for a living… You sell…



But have you ever thought to look at the definition of the word “selling”?

On this week's Think Tank Tuesday:

• What colors convert at the highest rates?
• Which terms don't make sense to consumers?
• Will using a buy price convert better than using a monthly payment? 

http://surveymonkey.com/s/2015dealerschoiceawards

I NEED your help... Please VOTE for Dealer Synergy for the 2015 Dealers Choice Awards for Best Internet Sales Training Company. We are a 3-Time winner and…

You have all heard the old saying, "Practice Makes Perfect". It has been around for years. The problem is that it is totally wrong. If you keep practicing doing something the wrong way, like my golf swing for example, the result will be far from perfect. Repeatedly doing something the wrong way makes it permanent, not perfect.

Scientific studies prove that training…

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market

 

CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.

 

Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting. 

However, the content that most social media users really care about is user-generated content.…

Black Book today announced that Barrett Teague has joined the company serving as Vice President of Lender Solutions. A 20-year automotive finance industry veteran, Teague is responsible for overseeing strategic operations to help Black Book’s automotive lender clients leverage vehicle data and collateral analytics for profitable portfolio management and expansion.

 

“We look forward to the leadership Barrett brings to the Black Book Lender Solutions team, especially given his…

CarStory Market Reports named highest rated in Mobile Solutions category

Austin, Texas – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s 2015 Technology…

There are many auto dealerships that have since set up base in various parts of the world. All of these dealerships want to attract the attention of their customers. To be able to achieve this, most of them have decided to venture into the internet. They have websites that they use for purposes of showcasing what they have to offer…

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you…

The Difference Between #Marketing & #Selling

No one likes a brash or pushy salesperson. I know that when I go to buy a car I don't want someone who plays all types of pushy sales tricks on me. In fact I will walk away from a dealership if that is the kind of sales people they employ.…

Those of a certain age will recognize the title as a take-off of a folk song written by Pete Seeger. It was one of the most recorded songs of the early 60’s; appearing on albums by Peter, Paul & Mary, The Kingston Trio, Bobby Darin, Roy Orbison, The Four Seasons, and Joan Baez, among others. It was considered one of the most influential political songs of its time as it…

Click the book for a direct link for a preview.

http://www.amazon.com/10-Seconds-Exercise-Attitude-seconds/dp/1503048292/ref=sr_1_3?ie=UTF8&qid=1428756378&sr=8-3&keywords=10+seconds+attitude

Many dealers struggle with “should we get a responsive website or an app?”  Or “If I have a responsive website do I really need an app?” Some website companies will say all that is needed is a responsive website.  Dealers, the short answer is you should have both.  However, given the choice native apps is what your customers really want. 

Here is some proof:

• 89% of mobile usage is done through apps 
• People download 100 Million apps per…