April 2020 Blog Posts (62)

New car sales remain a struggle

New car sales will remain a struggle for at least the next year or so. This will place a huge importance on fixed operations for dealership overall profits. We know how to get more gross profit for you on customer pay and warranty repairs. I am offering you Coronavirus pricing on our Margin Plus program. This is where we get you, retail prices on warranty repairs.…

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Added by Rob Gehring on April 30, 2020 at 2:31pm — No Comments

4 Tactics to Win and Retain End-of-Lease Customers

Are you ready for the glut of lease vehicles about to hit the market?

 

According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger from the current market downturn.

 

Competition for these buyers will be…

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Added by Bill Wittenmyer on April 29, 2020 at 10:43am — No Comments

Talking to Customers In today's Conversational Commerce

Talking with your customers in today's new World order.

#localsearchgroup…

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Added by Jim Flint on April 28, 2020 at 11:30am — No Comments

Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.

And, if you haven't yet, here's how you can subscribe: …

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Added by Dane Saville on April 28, 2020 at 9:26am — No Comments

PureCars Data: Early Stay-at-Home States Showing Positive Signs for Auto Dealers

Here is the latest COVID-19 report for auto dealers, filled with data and insights from PureCars that shows that continued impact the pandemic is having on the industry, tips to help dealers make the right decisions for their business, and trends that show where dealers in some of the earliest and hardest-affected states are now showing positive signs. …

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Added by John Sternal on April 28, 2020 at 9:23am — No Comments

Kerrigan Advisors Offers Financial Restructuring & Turnaround Services to Auto Dealers

Team leverages turnaround experience gained during Great Recession to help dealerships survive in wake of COVID-19  

 

Irvine, CA –April 27, 2020– Kerrigan Advisors, in the wake of the global economic shock caused by the new coronavirus (COVID-19), has added confidential financial restructuring and turnaround services for auto dealerships to…

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Added by Crystal Hartwell on April 27, 2020 at 9:08am — No Comments

What You Should Know About Car Dealerships And SEO

Search Engine Optimisation is the process of optimizing web pages so that it can be found on the top of Google’s search engine results pages. It is also referred to as SEO.

 

It’s a company's desire to make sure it shows up in the search results when its customers search for certain terms. Many websites for car dealerships have their website…

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Added by Luke Bates on April 27, 2020 at 5:00am — No Comments

Car dealerships are moving online – Are we looking at the future of automotive retail?

Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. 

Car dealerships are moving their…

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Added by Cynthia Madison on April 27, 2020 at 4:12am — 2 Comments

This is your business!

Treat this business like your own… because it is! Your desk is the front door to a business that works for its customers. Those customers - they’re yours. 

Yes, you work in a store with a manager and an owner. But it’s your name on the line here. It’s you who people will want to tell their friends about. They don’t say, “Go to…

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Added by Damian Boudreaux on April 26, 2020 at 1:00pm — No Comments

The Last Dance--And the Jordan Promise

Michael Jordan’s iconic shoe emblem delivers another incredible aerial display as "The Last Dance" comes to market and brings us back to some 30 years ago. Sunday Sports are gone and now for the next 5 weeks, we join Jordan and his teammates to recapture his ability to capture the world's imagination…

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Added by Jim Flint on April 24, 2020 at 1:52pm — No Comments

Why Face-to-Face Conversations are More Important than Ever

By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.

 

Like many of you, I am currently working from…

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Added by Timmy D. James on April 23, 2020 at 11:29am — No Comments

The Revolution Will Be Televised: Digitally, of course

Rebellion is a strange thing. It conjures up the image of an underdog fighting an unjust power. And yet, the word implies a considerable resistance that is often unsuccessful.

A teen going head to head with a parent (a battle of wills). The Confederacy seceding from the Union (we know how that turned out). The Rebel Alliance standing up to the Galactic…

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Added by Scott Monty on April 23, 2020 at 11:26am — No Comments

LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 69.3% IN MARCH

Lease Approval Ratings and Consumer Shopping Habits Shift Amongst COVID-19 Pandemic

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.3% approval rate in March, a slight decline from the February rate of 72.3%.

 

March experienced a higher number of applicants with qualifications…

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Added by John Sternal on April 23, 2020 at 10:33am — No Comments

How to Choose the Best Mechanic for Your Vehicular Needs

When it comes to your car you want only the best mechanic to be doing any repairs and it can be hard to find one that is trustworthy. However, there are plenty of things that you might want to think about, including their guarantee, prices, experience, and even recommendations. These are all important factors that can help you when it comes to making the right decision about the expert that you are going to let work on your vehicle.…

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Added by Mark Simon on April 23, 2020 at 3:00am — No Comments

Give me the phone, I'll drive!

Soon, your iPhone will be your car keys.
#localsearchgroup #apple #iphone #phonekeys #marketing #digitalmarketing #dealerships

Added by Jim Flint on April 22, 2020 at 10:35am — No Comments

8 Facebook & Instagram KPIs Dealers Should Be Measuring

Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.

To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…

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Added by Joe Friedrichsen on April 22, 2020 at 10:30am — No Comments

Masks for Hope - COVID-19

It's the little things that we do in life that can change consumer's perception of car dealers. (Thanks to David Hudson Productions, Auto Dealer Live & Recall Masters for helping make this possible.)


Added by DealerELITE on April 22, 2020 at 9:30am — 1 Comment

Best Practices in Credit Reporting Coding In Disaster Scenarios

Below is an article written by Jenn Reid at Equifax that offers important information on customer credit for dealers/F&I and lenders. I wanted to pass along to my dealer network here so they could benefit from the information.

Given the unprecedented climate that has taken place resulting from the COVID-19 outbreak and containment efforts, we have received a large number of questions in regards to how this event impacts credit reporting particularly given the recent…

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Added by John Sternal on April 21, 2020 at 12:00pm — No Comments

ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.

To make sure you never miss out on an insight, subscribe here: http://bit.ly/2lAyOMK…

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Added by Dane Saville on April 21, 2020 at 9:24am — No Comments

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