June 2019 Blog Posts (64)

Real Quick Is Not Real Profitable!

-by Sally Whitesell for Fixed Ops Magazine

MYTH: “Customers just want fast service. They want to be in and out quickly and they don’t want to be sold anything at the write-up.”

Ever heard these statements before? I hear this from advisors all the time, and they couldn’t be more wrong in these assumptions. Of…


Added by Sally Whitesell on June 28, 2019 at 2:27pm — No Comments

Creating Target Audiences in Google and Facebook

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

Added by Jim Flint on June 28, 2019 at 8:00am — No Comments

The Basics of Car Repair

If you are a DIY passionate and want to do your car repair yourself, then you must first learn the basics of car repair. Car mechanics have their own tools and specifications, even lingo that anyone can learn. Whether it is an emergency or scheduled maintenance, here are some essentials about car repair that everyone should know.…

Car Repair


Added by Mark Simon on June 28, 2019 at 5:44am — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople…


Added by Paul Moran on June 27, 2019 at 10:20am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.


Personalization is…


Added by Dean Martin on June 27, 2019 at 10:11am — No Comments

Nissan Increases Prices om New Lease Deals in June According to Wantalease.com


Several Manufacturer Prices Fluctuate on Small, Mid-Size and Luxury SUVs

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases on a number of today’s popular Nissan leases. While most vehicles maintained their prices from May, a number of manufacturers had price…


Added by John Sternal on June 26, 2019 at 3:43pm — No Comments

How to Maximize Your Digital Ad Spend

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and sales to that ad spend. Instead, you get metrics that don’t directly correlate to customer action…


Added by Steven Laureys on June 26, 2019 at 10:42am — No Comments

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow.


In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.


When an online lead gets handed…


Added by Bill Wittenmyer on June 26, 2019 at 10:21am — No Comments

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…


Added by Veronica Dunford on June 26, 2019 at 10:19am — No Comments

Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople?


Back in the day, when you were selling, do you remember approaching the desk…


Added by Richard Keeney on June 25, 2019 at 3:10pm — No Comments

Develop a Handful of Healthy Obsessions

Are the things that you're continually thinking about - the things that regularly preoccupy or intrude on your mind (your obsessions) - taking you to where you want to go in business and in life? Or are they making it harder for you to get there? Not all obsessions are healthy, but this episode shares a handful of beneficial ones that you can rely on to help you become a game changer in all you do. https://bit.ly/2xcnFnV…


Added by Dave Anderson on June 25, 2019 at 1:58pm — No Comments

Would you like to double your current reimbursement on parts from your manufacturer?

You should never be too busy for improvements that make your career more efficient and or more productive! Did you know 44 States have passed laws protecting your ability to charge Retail rates for warranty work? It takes the experienced dealer about 40 hours to complete this on their own, per department on average.



Added by Rob Gehring on June 25, 2019 at 1:30pm — No Comments

Despite consumer demand, auto dealers struggle to provide complete digital solutions

Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactions

A new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing such solutions to customers. The online survey polled 135 dealers around the U.S. to get a better understanding of current trends in retail transactions, credit applications, vehicle financing,…


Added by John Sternal on June 25, 2019 at 11:30am — No Comments

Car Segments Show High Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…


Added by Black Book on June 25, 2019 at 11:25am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.


Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program with over 7,000 video views and more than…


Added by Paul Moran on June 25, 2019 at 10:09am — No Comments

Values: Consistency

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.

Value and Values. Two different…


Added by Jim Flint on June 25, 2019 at 8:00am — No Comments


New Service Automates VIN-Specific Decoding and Vehicle Options Adjustments

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Autodata Solutions, powered by ChromeData, a leading provider of automotive technology solutions and data licensed to industry professionals. The two companies are now the first to…


Added by Black Book on June 24, 2019 at 10:47am — No Comments

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click. 

Added by Jim Flint on June 21, 2019 at 11:00am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.


Most companies use only 12 percent of the data they have on hand, which means 88…


Added by Courtney Evans on June 21, 2019 at 10:16am — No Comments

What to Look for When Choosing a Dealer Management System Part 1

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!


Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…


Added by Veronica Dunford on June 20, 2019 at 10:31am — No Comments

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