June 2019 Blog Posts (65)

5 Days in Peru - 5 One-of-a-kind Itineraries

Regardless of the large distances, five days suffices time to do justice to any kind of component of Peru. These 5 5-day Itineraries give a good cross-section of what is on deal in this…

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Added by Samuel on June 29, 2019 at 4:00am — No Comments

Real Quick Is Not Real Profitable!

-by Sally Whitesell for Fixed Ops Magazine

MYTH: “Customers just want fast service. They want to be in and out quickly and they don’t want to be sold anything at the write-up.”

Ever heard these statements before? I hear this from advisors all the time, and they couldn’t be more wrong in these assumptions. Of…

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Added by Sally Whitesell on June 28, 2019 at 2:27pm — No Comments

Creating Target Audiences in Google and Facebook

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

Added by Jim Flint on June 28, 2019 at 8:00am — No Comments

The Basics of Car Repair

If you are a DIY passionate and want to do your car repair yourself, then you must first learn the basics of car repair. Car mechanics have their own tools and specifications, even lingo that anyone can learn. Whether it is an emergency or scheduled maintenance, here are some essentials about car repair that everyone should know.…

Car Repair

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Added by Mark Simon on June 28, 2019 at 5:44am — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople…

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Added by Paul Moran on June 27, 2019 at 10:20am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.

 

Personalization is…

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Added by Dean Martin on June 27, 2019 at 10:11am — No Comments

Nissan Increases Prices om New Lease Deals in June According to Wantalease.com

NISSAN INCREASES PRICES ON NEW LEASE DEALS IN JUNE ACCORDING TO WANTALEASE.COM

Several Manufacturer Prices Fluctuate on Small, Mid-Size and Luxury SUVs

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases on a number of today’s popular Nissan leases. While most vehicles maintained their prices from May, a number of manufacturers had price…

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Added by John Sternal on June 26, 2019 at 3:43pm — No Comments

How to Maximize Your Digital Ad Spend

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and sales to that ad spend. Instead, you get metrics that don’t directly correlate to customer action…

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Added by Steven Laureys on June 26, 2019 at 10:42am — No Comments

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow.

 

In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or computer.

 

When an online lead gets handed…

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Added by Bill Wittenmyer on June 26, 2019 at 10:21am — No Comments

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…

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Added by Veronica Dunford on June 26, 2019 at 10:19am — No Comments

Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople?

 

Back in the day, when you were selling, do you remember approaching the desk…

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Added by Richard Keeney on June 25, 2019 at 3:10pm — No Comments

Develop a Handful of Healthy Obsessions

Are the things that you're continually thinking about - the things that regularly preoccupy or intrude on your mind (your obsessions) - taking you to where you want to go in business and in life? Or are they making it harder for you to get there? Not all obsessions are healthy, but this episode shares a handful of beneficial ones that you can rely on to help you become a game changer in all you do. https://bit.ly/2xcnFnV…

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Added by Dave Anderson on June 25, 2019 at 1:58pm — No Comments

Would you like to double your current reimbursement on parts from your manufacturer?

You should never be too busy for improvements that make your career more efficient and or more productive! Did you know 44 States have passed laws protecting your ability to charge Retail rates for warranty work? It takes the experienced dealer about 40 hours to complete this on their own, per department on average.

Use…

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Added by Rob Gehring on June 25, 2019 at 1:30pm — No Comments

Despite consumer demand, auto dealers struggle to provide complete digital solutions

Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactions

A new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing such solutions to customers. The online survey polled 135 dealers around the U.S. to get a better understanding of current trends in retail transactions, credit applications, vehicle financing,…

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Added by John Sternal on June 25, 2019 at 11:30am — No Comments

Car Segments Show High Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

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Added by Black Book on June 25, 2019 at 11:25am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program with over 7,000 video views and more than…

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Added by Paul Moran on June 25, 2019 at 10:09am — No Comments

Values: Consistency

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.

Value and Values. Two different…

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Added by Jim Flint on June 25, 2019 at 8:00am — No Comments

BLACK BOOK AND AUTODATA SOLUTIONS PARTNER TO OFFER INTEGRATED AS-BUILT VALUATION SERVICE

New Service Automates VIN-Specific Decoding and Vehicle Options Adjustments

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Autodata Solutions, powered by ChromeData, a leading provider of automotive technology solutions and data licensed to industry professionals. The two companies are now the first to…

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Added by Black Book on June 24, 2019 at 10:47am — No Comments

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click. 

Added by Jim Flint on June 21, 2019 at 11:00am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 10:16am — No Comments

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Latest Activity

Tom Clark posted a blog post

How to change engine oil in your Bike & Cars

Engine Oil is to vehicles what blood is to human beings. It plays a crucial part in the proper…See More
4 hours ago
Sally Whitesell's blog post was featured
14 hours ago
Dave Anderson's blog post was featured

Master the Art of Execution

The reason most organizations fail to achieve desired results is because they lack an effective…See More
Friday
Sally Whitesell posted a blog post
Friday
Cory Wright posted a blog post
Friday
Scot Eisenfelder posted a video

Maximizing Dollar per Unit in Operation

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships.
Friday
Mike theCarGuy Correra posted a video

Social Media vs Broadcast Media

Account Manager Mike Correra explains the difference between social and broadcast media in this video blog.
Friday
Jim Flint posted a blog post
Friday
Lehel Reeves posted videos
Thursday
Jeff Cowan posted a blog post

Write Service Podcast: Episode 70- Q & A with Jeff Cowan- Service Advisors MUST LISTEN!

This week, Jeff does some Q & A from his viewers! After Jeff had been on the road for a few…See More
Thursday
Dan Beres posted a blog post
Thursday
John Sternal posted a blog post

Lease Credit Approvals Dip Slightly To 68.9% in August

Lease Approval Ratings Drop Slightly in August Following Increase in JulySwapalease.com, the…See More
Wednesday
Crystal Hartwell posted a blog post

SureSale Certified Increases Used Vehicle Sales and Turn Rates for North Carolina Dealership

 New case study shows how Reed-Lallier Chevrolet leveraged this one-of-a-kind CPO program to…See More
Wednesday
Bill Wittenmyer posted a blog post

Stop being lead-centric. It’s about the customer experience.

Today’s customers expect and demand an amazing customer experience. The dealership with the right…See More
Wednesday
Reynalda Lor posted a discussion

Car Dealership Design Ideas?

Greetings!According to our marketing and HR teams, the sitting arrangements, interior and exterior…See More
Wednesday
Rob Gehring posted a blog post

Overrides

Today’s…See More
Sep 17
Bill Wittenmyer posted a video

WittsWiseWords: Super Workers

Are you setting your employees up for success? In this #WittsWiseWords, automotive retail expert Bill Wittenmyer talks about why your super-start employee ma...
Sep 16
Michael Trasatti posted a video

New Thought Processes in Hiring

Mike Trasatti shares why companies should rethink their hiring processes in this video blog.
Sep 16
Samuel posted a blog post

Top Anti Phishing Softwares that are Affordable

As the security threat is increasing more, people look for a secure way to increase their data…See More
Sep 16
Courtney Evans posted a blog post
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