September 2013 Blog Posts (89)

What Customers Are Actually Doing On Their Phones

Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?

Researching Resources

  • Kelly Blue Book
  • Edmounds
  • Black Book
  • True Car

* Why are they doing this?

  • Want a hassle free buying…

Added by Josh Knutson on September 30, 2013 at 10:43am — No Comments


DMEautomotive’s Driver Connect SM 2.0 wins in Best New Product or Service category


Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application category, in the 11th Annual American Business Awards.


The American Business Awards are the nation’s premier business awards program. All organizations…


Added by Crystal Hartwell on September 30, 2013 at 9:56am — No Comments

Why A Sale is Like A Courtship

You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to experience that first kiss and more. Eventually, if everything…


Added by Al Mosher on September 30, 2013 at 8:12am — 3 Comments

The Truth, the Whole Truth, and Nothing But the Truth: Why Sales People Lie to their Clients - and Why You Need to Stop

 Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."

Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable…


Added by MANNY LUNA on September 30, 2013 at 3:00am — 7 Comments

How Babylon 5 can help you drive

As a salesperson, there are a thousand different theories on how to talk with your customers to help them find the right vehicle. Entire books have been written on the subject, but the overwhelming majority say that the most important task is to know your customer. And the best advice I’ve heard on this task–learning about people I’ve met for the first time–comes from the classic sci-fi series Babylon 5. Confused yet?…


Added by Josh Marks on September 28, 2013 at 10:24am — No Comments

Intrinsic Motivation

Are you ready for another dose of the Hard Facts

In this week's episode we focus on your employees and what keeps them excited each day. Everyone needs motivation to reach success. Do you know what it takes to keep your team motivated and ready every day?

If your first thought is, "More money!" then this is one video you can't miss.

Marketing results don't change based on what you think, feel, wish, or believe. What you need are the Hard Facts.

It's tough out…


Added by Paul Potratz on September 27, 2013 at 4:11pm — No Comments

Handling “Showrooming” Consumers

What is “Showrooming” you ask?

  • The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online

The Problem:

    1 in 3 Customers Leave and Purchase from a Competitor…


Added by Josh Knutson on September 27, 2013 at 10:00am — 2 Comments

When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…


Added by sara callahan on September 27, 2013 at 9:55am — No Comments

How To Get Your Customers To Say "Yes"

Robert Cialdini is a social scientist who wrote the book Influence: The Psychology of Persuasion. In the book, Cialdini describes six different influences that get people to say “yes.” In this article, I would like to review those six influences and how that relates to selling vehicles, and add one more form of influence that will assist you in getting your customer to say “yes!”


Reciprocation — Human nature creates an urge to pay back debts. These debts can be in the…


Added by Mark Tewart on September 27, 2013 at 9:46am — No Comments

The Automobile Platform

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time…


Added by Josh Knutson on September 27, 2013 at 9:30am — No Comments

Paul To Speak at CPO Forum's 2013 Used Car Week Conference

The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.

Paul’s topic, “13 Creative Ways To Increase CPO Sales, That No One Told You About…Till Now!” is slated for…


Added by Paul Potratz on September 26, 2013 at 10:27am — No Comments

Need help with Craigslist tool!

With all the changes to Craigslists, we are seeking a proficient tool that stays ahead of the "ghosting" and removing of posts with an automated listing tool.  Does anyone have any suggestions on a tool that works consistently?  You can reach me at 843-437-8273.  

Tommy Russell


Hudson Nissan

Added by Tommy Russell on September 26, 2013 at 10:12am — No Comments

Employee Loyalty: Is There a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become far less common?


A very interesting…


Added by Richard Holland on September 26, 2013 at 9:06am — 1 Comment

NCCarSchool joins AFIP

NCCarSchool has become an industry member of the “Association of Finance & Insurance Professionals (AFIP) to offer their F&I program as part of NCCarSchool F&I Professionals education program. AFIP Industry Members are critical allies in AFIP’s mission to educate and advocate for the in-dealership financial services industry. The Association of Finance…


Added by Paul Smith on September 25, 2013 at 10:03pm — No Comments

NC State Licensed

North Carolina College of Automotive Retail Sales School (NCCarSchool) has recently been licensed by the North Carolina Community College System State Board of Community Colleges. You can find the directory of licensed schools HERE. We are #54 and are officially open for classes! Welcome.

Added by Paul Smith on September 25, 2013 at 10:01pm — No Comments

CIADA Associate Member

NCCarSchool is pleased to announce that we have become associate members of CIADA, Carolina Independent Automobile Dealers Association. “CIADA is the only non-profit organization in the Carolina’s that represents the independent used car dealer.” CIADA helps keep dealers informed.

Added by Paul Smith on September 25, 2013 at 9:59pm — No Comments

The Ugly Truth about Mobile Apps in the Automotive Industry

The following is a true story…


I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”


Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.


But my first thoughts were…how can he say that! Mobile apps are predicted to be a…


Added by Crystal Hartwell on September 25, 2013 at 4:44pm — No Comments

Healthy Habits = Higher Profitability

For dealers, productivity is a key element in our quest for profitability.  Dealers expend unlimited resources on vendors who guarantee increased productivity.  Whether purchasing the newest mind-boggling software application or Mr. Slamma Jamma’s ultimate sales training program, we are continuously in search of ways to incrementally increase our store’s productivity.  

A healthy workplace means much more than occupational health and safety.  A healthy workplace starts with healthy…


Added by CANDACE BENNETT MCRAE on September 25, 2013 at 4:10pm — 8 Comments

Manage Now, Market Later

There’s a proverbial saying that when it comes to the car business, “There is no tomorrow,” which means your best opportunity to make a sale is the customer seated in front of you, right now. I remember my first month in the business, I literally had a notebook full of names and notes of customers who promised me they would be back-15 years later,…


Added by Marsh Buice on September 25, 2013 at 2:14pm — No Comments

Mike's Picks and Commentary

April 1, 2014

Mike's Picks and Commentary

FREE Stuff!

Happy April Fools Day! No joke, but I've found a few "freebies" you'll want to take advantage of right here on DeallerELITE. Who doesn't like free stuff?…


Added by Mike Myers on September 25, 2013 at 12:30pm — 1 Comment

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