I am asking everyone in the DealerElite community for their assistance!

I am looking to make my return to retail with a Dealer or Dealer Group that could use my expertise.

It has been difficult getting my consulting business off the ground. It was much more difficult than I originally thought it would be.

So I am…

Every single time you go to the Doctor’s office, it happens.

They take your “vitals”

They check your pulse, your temperature, your blood pressure and they weigh you.

Your vitals are an indication of how your body is doing “health-wise”.

If any of the “vitals” are outside of the normal parameters, it may…

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

Here are some tips to avoid the dreaded spam filter in your customer's email…

In 2012, there's a person you need to hire if you haven't already. Every dealership or dealer group that wants to succeed MUST hire a Digital Manager. I go into more details about what a digital manager does in a blog post on Techi, but here I want to shed some light on the differences between an internet manager/BDC manager and a…

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture that was executive produced by Sean Wolfington. Wolfington and…

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Dealers in New York City and Los Angeles are hosting the premiere for the award-winning film, The Might Macs, a major motion picture that was executive produced by Sean Wolfington. Wolfington and David Boice are the owners of…

Our world is moving quicker, monthly goals seems to be an overpowering daily burden, and our stress levels have us running for a smoke, coffee, Red Bull, fresh air or all of the above.

This video while a bit humorous portrays an inpatient driver waiting for an elderly women to cross the street.  Does this driver remind you of a Sales Manager you know?

 …

Problematic Economy!!! No Jobs. Unemployment.  For who? if 90 percent of Americans are working, what is the problem?  We would take 90 percent odds in almost anything in life, right!!! We need to change the culture in the work place, point blank, period!!! What does that mean? Start with yourself. What are you…

Orchestration is a fine science that builds the art of a symphonic performance. It’s the composer’s understanding of blending or contrasting the various voices of the instruments of the orchestra that bring the written notes on a sheet of music to our ears. Often what we hear moves our emotions and evokes strong feelings, memories and sometimes…

Dealer Elite's Exclusive Interview with Tom Kain, President at AutoDealerTarget







1.What is AutoDealerTarget?







AutoDealerTarget is a company that started as a vision to provide email marketing to auto industry vendors and traniers, and has now grown to add the same level of premium digital…

Today’s customers have access to an abundance of knowledge.

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

They can appraise their own trade.

They can see what the lowest interest rates are.

They can do side by side comparisons with vehicles they are looking…

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

The world is full of people who fear failure so much they never pursue their dreams and wind up living an unfulfilled life.  We live in a world thinking “what-if” instead of living in a world of “already did.” Countless stories have been recounted and movies made depicting people who realized they only have a short time left to live. Suddenly they set out on a quest…

One of the most underutilized software applications within a dealership is its CRM software. This application has also been the source of much disappointment in regards to its ability to show a quantifiable return on investment. The reason that this is the case is that in most instances it is improperly sold and implemented as an application only and not as a process. The second reason that CRM gets a bad rap is that the users of the application are usually trained from the perspective of…

I am looking for some help from some of the brightest minds in the industry. I salesman I work with has left to persue a new job. I will be taking over his customer base. He has been here 15 years and sold 200 plus a year.

I was wondering who out there has a good email template to let his customer base know I will be taking over his account? I am thanking all of you in advance!

Stan

The customer failed to understand… because the salesperson failed to mention… because the manager failed to communicate thus failing to lead…



Real world? Everyday! Yes or no?

Therefore the tango begins… The customer: Why did my salesperson fail me?



The salesperson: Why did my customer, new car manager, used car manager, and the bank fail me?



The…

Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common?  Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training.  As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and welfare and do…

It surely is true and I am such a believer of being HONEST when looking to find a dealer a solution. Honesty is surely the best practice one MUST be able to deliver at ALL times and YES, especially in the sales world!!

If you cannot be open and honest about your opinion, the product and or the results then you should probably…