Be A Thermostat Not Just A Thermometer!

Being in the business for my short time, I've realized this one thing. Most dealerships are doing the same thing. Now I didn't say, "ALL Dealerships are doing the same thing" because I realize that there are some that really have set themselves apart from the masses of mediocrity. However, most…

After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to get blasted out to all of the social networks and posted on all of the video sites. I buried my head in my hands.

There's a big difference between automated video promotion and manual promotion. For those creating massive numbers of…

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.

In fact, talking about them separately is starting to become…

Doing a digital/direct mail event is about creating fun for your customers when they buy a new car for the family. The environment matters and most would agree, a "Buying Environment" is preferred!

It is not uncommon for a dealer to tell us they stopped doing direct mail because they just didn’t sell any cars. The people just want to get their free gift and leave. When a dealership gets traffic, but sells no cars,…

If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full potential for success, without all 5. To be ultimately successful,…

CRYSTAL LAKE, IL, Oct. 15, 2013 – Automotive Compliance Consultants said today that given the era’s new focus on F&I practices, its DealersEdge webinar Oct. 24 is designed to provide auto dealers with tips for ensuring compliant F&I…

It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.

This may help fuel…

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013.…

It is commonly known that Americans would rather go to the dentist than visit a car dealer.

Car salesmen have been depicted in television and in film as the lowest form of life, but David Lewis and Associates have worked extensively to change that perception for the last twenty five years. David Lewis and Associates methods and programs focus on the best…

We’ve all set goals based on our emotions- who hasn’t vowed a radical transformation at the dawn of a new year only to wind up reverting to our old selves weeks later?…

The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.

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Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

http://www.internetsales20group.com 856-546-2440 

DealerElite & AutoSuccess Magazine Announce 5 Scholarships For The Internet Sales 20 Group In Los Angeles, Nov 12-14  

Does your dealership have tools that should help your sales and business development people be more effective?

As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency.  It is no secret that some of the most effective dealers are making it easier to retail…

How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’.  It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of civilization’.

Now, I don’t want to just pick on television. I’m simply using it as an example of one of the many ways we waste valuable…

Collins English Dictionary defines customer satisfaction this way, “a feeling of satisfaction with a product or service obtained from a business”. Anyone who works with the public has had the importance of customer satisfaction drummed into their head repeatedly. For years businesses have made it one of their primary goals to have satisfied customers. I’m here…

In my sessions at conferences, I discuss the importance of measuring and holding employees accountable. Doing this consistently allows you to identify your top performers, check for consistency across areas of responsibility and identify employees and/or processes that may need improvement.

Speaker, author and accountability expert, Linda Galindo, recently…