November 2010 Blog Posts (112)

dealerELITE to Reach 4,000 Members Any Time Now

Congratulations to dealerELITE for hitting the 4,000 (assuming that a handful of more people join soon).

I must admit, I'm absolutely shocked at the speed that dE has grown. I've been watching from a distance for a while and decided to look at the number of members in all of the major automotive social networks today to gather information on a story when I saw the astounding… Continue

Added by JD Rucker on November 7, 2010 at 7:35pm — 1 Comment

You Can’t Fix It If You Don’t Measure It

If your sales staff told you that they had a 50% closing ratio, would you take their word for it? I suspect not – you would probably track all of their opportunities to determine the true percentage. Most dealerships measure a vast number of items on a daily basis. After all, you can’t manage what you don’t measure, right?

How about the level of compliance and ethical behavior in your dealership? Is that something you measure or do you just take everyone’s word for it? Have you… Continue

Added by Jim Radogna on November 6, 2010 at 8:27pm — 3 Comments

There's more to improving a credit score than disputing credit reports!

There is more to improving ones credit than disputing errors on a report. Another way to improve ones credit is adding new credit lines. One way to accomplish this is to get a

credit card. Some people with low credit scores can't get a conventional credit

card but there are some companies that cater to low credit…

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Added by Stan Morris on November 6, 2010 at 10:19am — No Comments

Internet TV Killed the Cable Star

Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable…

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Added by Paul Potratz on November 5, 2010 at 2:30pm — No Comments

LinkedIn Auto Professional Website Poll

Your reward for responding is to see the current results of this LinkedIn Poll...… Continue

Added by Ralph Paglia on November 5, 2010 at 2:13pm — No Comments

10 Reasons Multi-point Inspections are Important

In our world there is a constant search for “better.”

Better personnel, better systems, better procesess, better sales…you get the idea.

Is there “better” out there in Fixed Operations?

Sure. In recent years software and computers have made getting every conceivable report possible and as easy as a press of the button.

Software applications like ASR Capture from Reverse Risk is a prime example. Here is an application that does nearly everything that old… Continue

Added by Leonard Buchholz on November 5, 2010 at 12:23pm — No Comments

WOMENCERTIFIED~F.Y.I.

“The time spent acquiring and retaining women customers will ultimately lead to more business generated per customer, twice as many referrals, and a tendency to create greater word-of-mouth marketing for you and your brand.”

- Delia Passi Did you know?

Women recognize, by a 3:1 ratio, companies that market to women.

By a 7:1 ratio, women will go out of their way to do business with those companies.

- Working Woman consumer research study

Added by SUSAN HAIR on November 5, 2010 at 8:57am — No Comments

PROOF~WOMENCERTIFIED

95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.
SUSAN HAIR ~GET ON TRACK~GET CERTIFIED

Added by SUSAN HAIR on November 5, 2010 at 8:54am — No Comments

WOMENCERTIFIED~LEARNING THE RIGHT WAY

A business relationship formed to meet the needs of two parties or more on an ongoing basis." This informative workshop will inspire and equip your sales force to become proactive in connecting, communicating and creating business opportunities. The program focuses on strategies to build and develop client contacts and prospects as well as enhance their people and communication skills guaranteed to support their sales objectives.

Added by SUSAN HAIR on November 5, 2010 at 8:52am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

This program is designed to equip your sales force to make an immediate impact and increase their sales from the get go. The workshop's objectives include motivating and inspiring participants to appreciate women in the buying process, demonstrating the differences between gender communication styles, providing tools and approaches to use when selling to women, making immediate adjustments that will improve results with women, and teaching participants how to find new women prospects.~

Added by SUSAN HAIR on November 5, 2010 at 8:42am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.

Added by SUSAN HAIR on November 5, 2010 at 8:41am — No Comments

Sales Reps: The Right Mindset Makes all the Difference!

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Added by Fred G. Slabine on November 4, 2010 at 7:59pm — 1 Comment

You Can Significantly Increase Your Closing Ration, Even if you are a Leader in Your Market

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Added by Fred G. Slabine on November 4, 2010 at 7:58pm — No Comments

What is the Actual Cost to a Dealership When a Salesperson Leaves?

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Added by Fred G. Slabine on November 4, 2010 at 7:56pm — No Comments

Meet Fred G. Slabine, President of Automotive Training & Development

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Added by Fred G. Slabine on November 4, 2010 at 7:55pm — No Comments

Selling Cars with Mobile Advertising

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.

After setting up a number for people to text, you can…

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Added by Paul Potratz on November 4, 2010 at 5:28pm — No Comments

The 100% Rule

100% of doing exactly the same thing next year as what you did this year will yield you 100% of the same results.

100% of Personnel in your Dealership who do not receive any Training will perform exactly the same next year as they did this year.

100% of the Processes you used this year to get the results you now have will give you exactly 100% of the same results next year.

100% of the of the Profit you made this year comes from 100% of the Personnel you… Continue

Added by Leonard Buchholz on November 4, 2010 at 3:38pm — No Comments

Dealers try to occupy the majority of slots on the first page of search results. Finally, a way to do just that! Case study offer

Car-Mercial has developed a way to squeeze others off of the first page of search results. The results made my chin drop! They do this by producing a large amount of custom professional videos for each of their clients. These videos are matched with an extensive key word list (unique to each brand/vehicle/location) and uploaded to numerous video search engines. From there the videos get picked up by thousands of additional sites and displayed all over…

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Added by Michael Paulson on November 4, 2010 at 11:30am — No Comments

You are HERE ---> * <---

Tonight's Blog Talk Radio Show! All the talk of positivity. All the positive meditation. All the self affirmation and great positive energy. It's time to look at yourself on your MAP and at very least determine OR better yet decide... stay where you are or keep pushing for the next level. Where are you now?

Listen to internet radio with…

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Added by Mike Phillips on November 3, 2010 at 11:30pm — No Comments

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

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Added by Paul Potratz on November 3, 2010 at 4:00pm — No Comments