The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

It is commonly known that Americans would rather go to the dentist than visit a car dealer.

Car salesmen have been depicted in television and in film as the lowest form of life, but David Lewis and Associates have worked extensively to change that perception for the last twenty five years. David Lewis and Associates methods and programs focus on the best…

http://www.internetsales20group.com 856-546-2440 

DealerElite & AutoSuccess Magazine Announce 5 Scholarships For The Internet Sales 20 Group In Los Angeles, Nov 12-14  

A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is essential to the growth of any business. All companies solicit…

Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies designing the ads and helping to assemble them. Content,…

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

An effective dealer chat strategy is a key puzzle piece for increasing leads and sales from dealership websites, and dealers continue to add chat to their portfolio of services – whether they opt for an in-house staff or hosted chat vendor.

The scary truth…

Does your dealership have tools that should help your sales and business development people be more effective?

As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency.  It is no secret that some of the most effective dealers are making it easier to retail…

How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’.  It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of civilization’.

Now, I don’t want to just pick on television. I’m simply using it as an example of one of the many ways we waste valuable…

For years, the dog has been man’s best friend. He’s got a lot of things going for him; one of the best things is his dog nose. The dog’s nose is some 50,000 times more powerful than our human noses, and has some amazing powers.

Our dogs sniff out bombs, buried earthquake survivors, skiers buried in avalanches, drugs being smuggled. Dogs have a world of smells open to…

I ask myself this often: What are we really trying to do on the internet?  Let’s start by looking at an extreme. Say a Dealership like that one in Northern, Idaho.  Here’s a dealership that is in a mountain town (2400 pop.) they advertise in those magazines you find in the pouch behind the seat in front of you on the airplane when you fly anywhere. They hardly have…

Collins English Dictionary defines customer satisfaction this way, “a feeling of satisfaction with a product or service obtained from a business”. Anyone who works with the public has had the importance of customer satisfaction drummed into their head repeatedly. For years businesses have made it one of their primary goals to have satisfied customers. I’m here…

In my sessions at conferences, I discuss the importance of measuring and holding employees accountable. Doing this consistently allows you to identify your top performers, check for consistency across areas of responsibility and identify employees and/or processes that may need improvement.

Speaker, author and accountability expert, Linda Galindo, recently…

 September's Sales in the USA ?

FINAL: U.S. automakers reported September sales of 1.14 million light vehicles, bringing the month's seasonally adjusted annual rate (SAAR) to 15.23 million, This is the lowest level since April, and a large fall from August's . Which was inflated because of Labor Day to16 million SAAR.

Some of the high-volume sellers, GM, Honda, VW, and Hyundai /Kia all reported year-over-year declines in DSR.…

During a game, athletes don’t have time to get hung up on a good or bad play. Good players make plays-they may cause or recover a fumble; they may run an interception or return a punt for a touchdown. On the flip side, good players also make mistakes-they fumble the ball at critical times, throw an interception while scrambling to make a play or send the overtime…

What was the last restaurant you ate at? Did you tell anyone about it? Why? What prompted you to do so? Did you get good service, bad service? Was the food great or horrible?

What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that restaurant provided. You’re certainly more likely to…

Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?



Researching Resources

• Kelly Blue Book
• Edmounds
• Black Book
• True Car

* Why are they doing this?

• Want a hassle free buying…

Are you ready for another dose of the Hard Facts

In this week's episode we focus on your employees and what keeps them excited each day. Everyone needs motivation to reach success. Do you know what it takes to keep your team motivated and ready every day?

If your first thought is, "More money!" then this is one video you can't miss.

Marketing results don't change based on what you think, feel, wish, or believe. What you need are the Hard Facts.

It's tough out…

What is “Showrooming” you ask?

• The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online

The Problem:

    1 in 3 Customers Leave and Purchase from a Competitor…