Here is a tip for increasing your income immediately!

Have you thought about an advertsing plan? I mean really thought about it.
Showing how interested you are in your customer's well-being and
dedicated in keeping them informed has been a basis for increasing your income immediately.

I want to share some articles and links shared with me.



http://www.thetruthaboutcars.com/2010/10/hammer-time-carfax-vs-autocheck/

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Best Answer - Chosen by Asker

I'd go with AutoCheck.…

The original article I had scheduled for today is titled, Tactics for Improving Employee Productivity. But as I was putting the finishing touches on the content, I said to myself, “Self, you’ve skipped an important step! You shouldn’t be presenting tactics until you’re sure that your readers understand the differences between strategies and tactics.”

It’s my understanding that “strategy” is derived from the ancient Greek word,…

Site Retargeting with Facebook from Potratz on Vimeo.

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

This new guidance was posted on August 31, 2012 by the IRS, in collaboration with the Department of Treasury, Department of Labor, and Department of Health and Human Services (HHS). The guidance explains how employers can use a moving average to determine the status of full time employees, and answers questions employers might have about handling automatic enrollment of new…

This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000…

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not navigation. The portion that's missing from many mobile sites and apps is the…

I have been the Internet Director for a small automotive group here in Moline, Illinois now for a couple months. Before this, I held the same job at another group in West Central Illinois for about two and a half years. It’s been a wonderful and exciting few years, filled with success and fulfillment for me.

Though I have figured a lot of things out, some stuff remains a mystery. For instance…S.E.O. Marketers.  Let me explain: Every week I get 3-5 internet leads from various…

In my 25+ years in the automotive dealership training and consulting arena, I have been exposed to numerous dealership executives, department managers, and sales and service personnel who felt the need to be “on the job” 60, 70, and, yes, even 80 hours per week. And no matter how much you love the retail business and its diversity, excitement and challenges, that level of time investment in your business career will never allow you to achieve any type of reasonable balance between your…

Getting anyone to recommend a BDC process, lay out a live agent pay plan, and do some comparison between an in-store, centralized, and 3rd-Party BDC at the same time is often difficult.  Especially written down and public--well, here is mine on the link below.



Local Market factors must still…

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and "Win Customers for Life"; I have some very…

1. Call 3 of your favorite customer.
2. Call 3 customers that gave you high marks on your customer satisfaction survey.
3. Find 3 co-workers.

These are some things that put me in a good mood. What puts you in a good mood?

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It's a game, really, but one that's fun and that can help like-minded professionals find each other and network more effectively.

We compiled a list of the highest Klout scores in the automotive industry. The list is incomplete; there's no…

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right? Whether you fancy Google or Microsoft's search engine, the fact remains that some people do use other search engines than the all mighty Google. So how can you optimize your website for Bing, and what’s that other search engine? Oh yeah...Yahoo! Well, In…

As I ate dinner with a large group of friends this weekend the topic turned to car salespeople.  Everyone seemed to have a story about being treated poorly when they wanted to purchase. They were ignored, abandoned, patronized and abused.  

I will spare you the details.  You’re welcome.

As I listened politely and carefully I began to hear a uniform pattern that struck me as odd. Every friend also had a reason for this treatment with some version of the following:

“It’s…

A sound Internet/BDC operation is a key component of every successful automotive dealership. The question is, what makes a sound Internet/BDC operation? When the NCM Institute decided to sponsor a dealership Internet/BDC training program earlier this year, we decided upon one of the recognized e-Commerce experts in the retail automotive industry,…

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses and checked to see who posted it first and who reshared it.

To his surprise, it…

(originally published on b/c)

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