Yesterday, I went to a store with my wife to get 1 (one, ONE) thing. As luck would have it, I found myself standing behind my wife looking at an aisle full of little girl’s shoes. The choices were overwhelming; they should put an, “Enter at your own risk” sign up for men entering this aisle. There were all styles of shoes; styles called strapies, flats, sandals,…

I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.



You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.

So I’ve spent the last couple hours…

Nat Geo just agreed to release a show they titled Turn Around King.  A group discovered me on You Tube where as most of you know I have over 300 videos. Shows you the power of using social media correctly or as some of you would suggest incorrectly.

I hope this show inspires each of you as to what is possible.  The skills you are learning in the auto business will, can and should take you many places.  I can tell you first hand, selling a car, selling a home in a…

http://www.dealeretraining.com

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This is an issue that has haunted me on numerous occasions.  It has happened to me my first time as an Internet Director and most recently it happened to me when I decided to give retail another shot.  I had a dealership that I went into six months ago to try to land a consulting…

1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our web presence call us for that first contact. Just because Internet Leads might be easier to…

Silly title, yeah, but here's my point:  Is Autotrader's purchase of VinSolutions the "death knell" for other Website/CRM/Digital/etc. vendors in automotive?  Do I need do no more study or market homework for tool selection, and so I just have to call Autotrader to get all…

As I understand it the Comparative Sales Method is currently exclusive to the real estate industry. In a nut shell it's Comparative Sales that sets the asking price for existing homes. In Automotive the manufactures set the MSRP, much like a homebuilder sets the "starting from" price. In the end it is up to the buyer and seller to determine a mutually agreeable price to seal the deal. Instructing a buyer to comparison shop makes absolute sense to a real estate agent, as they have no ties to…

While training a group of experienced sales people, I posed a question.  "How much do you want to earn this year?"  I thought this was a direct question.  Simple and to the point.  I was amazed at the answers (which turned into stories) from these seasoned veterans.  Some complained about higher taxes.  Others were already adjusting their goals (downward of course) because they weren't on track.  But, they all had one thing in common.  It was someone else's fault that they weren't going to…

     Got your attention didn’t I?  Some of you are offended, some are intrigued and others are just wondering what nonsense is being spewed by this dork.  In any case, you’re reading.  It was recently brought to my attention that one of the greatest sales books ever was penned by none other than “Dr. Seuss”.  I’m talking about “Green Eggs and Ham”.  It’s brilliant in its simplicity and the entire focus is on the tenacity of one “Sam-I-Am”.  To start, the un-named…

Father God, we come to you, first giving thanks for you handy work. It reminds us that you STILL have all power in your hand. We just want to lift up every family member, every individual, every community who has been impacted by the tornado. Father, heal them, restore them, renew their faith. Father give them hope, strength and favor during this time as they begin to…

It is impossible to change your physical DNA, known as Deoxyribonucleic acid (say that as fast as you can 3 times). It is possible to change your mental DNA, known as Do Nothing Average. We live in the “good enough” age, where it is acceptable to be typical. Why is that? Is it because we have it too easy? There doesn’t seem to be enough “pulled myself up by…

If we're not friends on Facebook, we should be. (http://facebook.com/carchat24.katie). I tend to share lots of inspirational stuff that I find all over the internet. I like the status updates that you make that I enjoy. I comment on your statuses. I'm very textually active on Facebook. Twitter too. Moreso Facebook.

But you'll notice on the bottom of my default photo, there's a logo. A logo for CarChat24. I'm…