One of the things I like to do when I visit a dealership is to grab a manager and ask him/her to come with me and find their best salesperson. I then ask the manager to role play the dreaded question with his/her salesperson: “What’s your best price?”

I don’t have to tell you what kind of reply I usually hear. It strikes me as odd that most…

Below is a script I’ve come up with over the years to better help me get more appointments. Unfortunately, so many salespeople and BDC agents (even managers) seem to fumble this necessary skill. The good news is this script, when used properly, can be a great tool to add to your toolbox and help you get more commitments over the phone and email. It’s written…

Information From 

Milan AP: Reports

Sergio Marchionne, a charismatic and demanding CEO who engineered two long-shot corporate turnarounds to save both Fiat and Chrysler from near-certain failure, died Wednesday. He was 66.

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased in value -1.2% during June, with cars changing -1.6% and trucks -1.0%. All vehicles are averaging a 12-month change of -13.9%, which is a lower average depreciation than typical pattern of -16% to -18% annually.

Two segments each saw positive changes in their average values during June: Sporty Cars at +0.5%, and Compact Vans at +0.3%. Vehicles in the Sporty Car segment include the…

You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth and eighth service visit. This valuable insight gives you an edge in your marketing strategy: increase engagement and revenue by…

Working inside a dealership as the owner, manager, sales or service professional, is a full-time job and if you have started to personally brand yourself, you may have noticed that personal branding is a full-time job too.

There is no faking it: personal branding can be difficult to do, especially when attempting to do it without the right tools and team to…

Many feel video creation and posting videos socially can be difficult or you will need special equipment and skills which causes some to resist using this powerful strategy.

Often times, this resistance can be attributed to being seen as imperfect; not knowing where to start, or why videos are important when branding.…

This week, Jeff continues his series on how to find and hire service advisors. Whether it is finding grammatical errors on resumes or some key signals during the actual interview, there are some crucial points to look out for. Stay tuned to hear Jeff's top 4 points during the interview! Write them down, use them, and let us know how successful your advisor search turns out to be! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

This week, Jeff tells a personal story that perfectly outlines how we all act as "closers" in our daily life! By tying together some key points and sometimes unnoticed steps to a sale, we maximize our opportunity. Opportunity does not always equal more money, but stay tuned to hear how it can get you to your goals! Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

For more info, email to:…

Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests…

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while your website may be spot-on and easy to use, with the…

This week, Jeff begins a new series on how to find great service advisors, where to find them, and how to make them the best for your dealership! He will show you how to motivate your current advisors, post effective job advertisements, and how to train them for highest retention. Stay tuned for the first few tips of the series! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to…

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I mean – dirty, poorly-presented inventory, ugly banners…

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of -14.1%. This is trending better than May of last year, when 2- to 6-year old vehicles declined in value by -1.2%.

Despite the slight dip in total vehicle values last month, eight segments saw positive changes in May, led by Sporty Cars, up +1.1% in May.…

5 Keys to Building Customer Loyalty

-by Sally Whitesell for Fixed Ops Magazine.

These days we’re all focused on making sure our guests are completely satisfied. We seem to think that if they are, they will become loyal clients.

This simply isn’t true.

Loyalty is not built through a…

Do you find yourself managing someone that just seems untrainable? Why is it that after one year on the drive, good habits go out of the window? Easy- change is happening! There are five key points that happen when the fear of change kicks in. Stay tuned to hear Jeff's tips, how to address them, and how to embrace change! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to…