Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?



Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.

The webinar will…

The Insurance Institute for Highway Safety is constantly crashing cars -- and the automakers love it, in the hopes they earn a "Top Safety Pick."

We posted this article for publication this week:

     More than 250 motorists were killed in crashes that involved cars slamming into the back ends of trailers on large trucks in 2011, according…

I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.

On Tuesday, I was happy to be one of the first speakers at the three day conference.   I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…

As a sales professional, it can be an eye-opening experience when you go shopping for yourself. Weaknesses in other’s presentations can teach us lessons about how to strengthen our own. One common theme you might notice is that many people don’t seem to recognize that people don’t buy products or services. People buy from…

Understanding the “why buy” motivations in potential buyers can have a major influence on the methods your dealership may use to entice these buyers to buy from you and not from the dealership down the street.

Recently I viewed a number of YouTube videos presented by Simon Senek, a motivational speaker, Columbia professor of communications and author…

If you have read my blogs “Don’t Fall Into The Trap” or “Take Back Your Marketing” or the many comments I have made concerning this issue, you know that I have been against the large companies commoditizing approach they have been feeding dealer’s- And in particular I am referring to the small and medium size dealers- that you need change your business models and to sell more at a lower price to compete in today’s marketplace.…

Having a well thought out and organized marketing strategy is key for any business, after all, if you are not working on your marketing plan, how will you be able to attract customers to buy your products or services? Within in the field of marketing there are a number of different styles including inbound marketing and outbound marketing. 



One style of marketing that was quite popular in the past and is making a comeback with many marketing managers is direct…

Not sure how to get started?

Click HERE to view my sales tip video.

You may be wondering why the president of a dealership management system (DMS) company is talking about CRMs. It’s not because I want to sell you a CRM. It’s because one of the most frequently asked questions I get from customers is, “What do you think about such and such CRM?”

The first thing I always answer is, “Why do you want to switch?”

The reasons I get vary and often include: “Well, our new Internet Sales Director thinks that CRM is better,” or “Our…

In sales, we’re always told, it’s just a numbers game-play the averages, grab more Ups and your sales career will be just fine. It’s during these times that Dr. Sales Manager quickly discerns that the sales patient is suffering from Up-tile dysfunction; the remedy to give a much needed “lift” back in the sales person’s career, is to simply grab more customers.…

Haider Shares the Seven “P’s” for Success with Accessories Sales in DealersEdge Webinar; Thursday May 9 at 1pm Eastern/10am Pacific

San Francisco, CA – May 8, 2013 –Sidney Haider, president of izmocars AddOnAuto (AOA) division will present the Seven ‘P’s for Accessories Sales Success in a DealersEdge webinar Thursday, May 9 at 1pm EDT/10am PT.  In the webinar, Haider will outline a highly successful, easy-to-implement and proven…

After watching the podcast with Jim Ziegler and Tim Martell about this purportedly growing epidemic of deception and self-serving practices of the giants that historically seem to look out for their interests ahead of their constituencies we must take stock 

Today…

There is a revelation that is shocking and, quite frankly, scary. A dangerous and potentially fatal mistake is being made everyday in businesses. The mistake is the confusion between strategy and tactics. Strategy is your overall goal for your business and your overall marketing philosophy to achieve those goals. Tactics are executable actions you take to achieve those options. The good news is that once you have clarity about your strategy, and then apply emotional direct response marketing…

It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you…

In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium will tell you that their media is the best to use for…

Written by: Thomas Bear

Realizing the dealer/general manager’s day is full of interruptions, if you could wave a magic wand and create the perfect day, what would you do during this day?

Which activities do you wish you did every day? Which activities are the top ten for you to do every day?  Here’s an exercise we use in our 20 Group meetings from time to time that might be helpful for you to realign your daily priorities.…

There was a time not too long ago when the live chat icon on websites was both a rarity and a novelty. Inquisitive site visitors would notice the live chat software prompts in the form of a button on their favorite Internet hotspots but would be too scared to click them for one reason or another. Those days are gone now and while thousands of upmarket and progressive…

Since early 2009 Google's Matt Cutts has recorded a superhuman number of videos to help struggling site owners understand their site in search. While the videos are great,…

Words are cheap. What matters is the true belief system behind your words and the actions you take because of those belief systems. Economies don’t improve, people improve. Waiting for something to happen is for losers. The most important economy is the one created between your ears.

During down markets you have to get creative to make things happen. Although you may not be able to push a new car market if it’s not there, you can niche market, create affiliations, utilize…

With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would  reciprocate and be transparent with their client base before launching their new strategies.

When launching new programs that impacts the clients that you serve it…