Screens are everywhere.  And there is content everywhere:  The big questions you need to ask in your service operation are “How many of those screens do I own? and  How much of that content is mine?”

Check out our article in the January – February 2013 issue of Fixed Ops magazine.  …

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Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...

Tips, Advice, Strategies, Motivation, Inspirational...

All on Success, Wealth and of course Making…

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.

1. Scholarship Request Submissions MUST be from a car dealer, dealership…

Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is important to…

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (after asking for further qualifications and some examples) almost always opt for the former. Search has changed dramatically in the last couple of years. As a result, above the fold for many is normally better than at…

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$100 million in committed capital, plus secure line of additional debt, to support anticipated growth. 

• Approving 50-60% of all Applications…

The news broke this week about a Louisiana marketing company that has been permanently banned from automobile advertising and marketing in North Carolina. Since Arizona, Iowa, Kentucky, Maryland, Oregon and Pennsylvania joined North Carolina in bringing the case, there will likely be repercussions for the vendor in other states as well.

On the surface, it looks like a…

We’ve covered a lot of the bigger issues surrounding social media marketing and Business SEO, but it’s not always the bigger things that hurt you the most. Sometimes, it’s the simple stuff that comes back to bite you. Here are three things you can fix in…

Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and interaction that occurs before the customer ever gets to the dealership, most sales training is outdated. One key difference maker can be the customer’s trade-in.

I am not referring to the trade value in monetary terms, but in informational and relational terms. Let’s examine a few facts.…

The Berlin Mercedes-Benz Fashion Week is fashionably under way, beginning on 15 January and running all the way through 18 January.

The New Mercedes A Class represents a bold new step in the evolution of Mercedes vehicles, offering environmental and economic sensibilities while maintaining all of the quintessential qualities expected of a Mercedes. Not only does the new A-Class provide striking styling with just the right amount of aggressiveness, courtesy of its twin louvered radiator grille and sweeping lines, but it also provides…

The New Mercedes CLA is the latest addition to the luxury automaker’s extensive line-up and made a stunning entrance at the Mercedes-Benz Berlin Fashion Week.

Passionate Design and Engineering

Based on the Concept Style Coupe shown during 2012, the new CLA-Class serves as a junior model of sorts to the…

4th Generation Dealer & Internet Sales Director, Brandon Maxwell of Maxwell VW, Volvo Subaru Interview on AIS from Dealer Synergy on Vimeo.

http://www.automotiveinternetsales.com…

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE members.  I thought it would be appropriate to post the original, unedited version of the article I wrote, which was cut down quite a bit to fit in the space allocated by the magazine. So here it is, a story about a leader in the auto industry who had a big and lasting impact on me when I was in my early…

Mary Kay Ash said, “There are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.” Today, you are standing in the hallway of Life; one hand is pulling the door of yesteryear,…

Are going to be able to sustain the momentum you established in your used vehicle departments in 2012? Or perhaps your used vehicle department performance wasn’t so good, and you’re promising to do better in 2013?

At NCMi we just finished a record year in terms of the number of classes we taught and the amount of dealership personnel we were able to help educate to better understand the true workings of their…

Imagine your store without salespeople. Well Kind of. This is the direction I feel like Car Dealerships are heading and honestly I believe it’s the best thing that could happen to an industry that has been decimated with negative press and the barbaric sales tactics that drove that press. In the information age it’s not necessary to go to those dealers anymore. Reviews tell you who they are. The internet provides you the information and pricing you need to make informed decisions without…

When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and letting…