Added by James Jones on March 18, 2016 at 3:02pm — No Comments
A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.
In talking about customer retention, it's easy to see the importance of…
ContinueAdded by JD Rucker on August 14, 2015 at 8:34pm — 4 Comments
Urbandale, IA--June 15th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today a new partnership with Chroma Cars (www.chromacars.com), a full-service inventory management, photography, website and digital marketing services provider to more than 300 auto dealerships. Chroma Cars is now offering Flick Fusion's customized, scalable video marketing solutions that allow auto dealers to…
ContinueAdded by Brian Cox on June 15, 2015 at 9:33am — No Comments
WE ARE ENTERING AN ERA OF CRM DOMINATION
- BY JAMES A. ZIEGLER, THE #AlphaDawg
Third party Vendors are waking up to their worst nightmare. The party is almost over and we're turning the lights on. They…
ContinueAdded by James A. Ziegler on January 20, 2015 at 11:11am — 7 Comments
What Were You Thinking?
It has often been said that the questions are the answers when it comes to selling anything. The better you become at asking questions, the more success you’ll enjoy. The key is asking the right questions. But, you can’t teach every question for every situation. Otherwise your sales people will never leave the training room.
There is one question that I believe fits any situation and it provides…
ContinueAdded by John Fuhrman on June 2, 2014 at 11:00am — No Comments
Added by MANNY LUNA on April 6, 2014 at 7:00pm — No Comments
TTAC has learned that Google is shutting down its car shopping service, which existed only in beta form for San Francisco Bay Area shoppers. Visitors to the site have received a message stating
Continue“The Google San Francisco…
Added by MANNY LUNA on January 29, 2014 at 12:00am — No Comments
So once again I ask the question at the heart of the matter.... Mr./MRS…
ContinueAdded by James A. Ziegler on November 23, 2013 at 6:30pm — 9 Comments
Having a social media presence should be looked at as a great opportunity. The reason is that if you handle your dealership's social media presence correctly, you can expect to gain customers that you would otherwise have never reached. Yet, there are other reasons why you need to have a robust, dynamic and growing web presence as well. In this article, we will explore why you need a social media presence and how it can benefit your dealership. As it turns out,… |
Added by David Farmer on July 25, 2013 at 8:04am — No Comments
The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already.
One of the most…
Added by Louie Baur on June 15, 2013 at 10:40pm — No Comments
Added by MANNY LUNA on April 18, 2013 at 11:00pm — 1 Comment
We often forget the best clients are the sold clients in our CRM's.
Added by Shawn Clos on August 12, 2012 at 11:39am — No Comments
Make Your Pre-Owned Inventory Turn and Burn
In today’s market the pre-owned inventory within your dealership must be bought, sold, advertised and managed better than ever before. Within this article I am going to give you some simple and progressive solutions and ideas to help you get 12 plus turns…
ContinueAdded by Shawn Clos on August 9, 2012 at 10:27pm — No Comments
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…
ContinueAdded by Arnold Tijerina on July 26, 2012 at 10:01am — No Comments
Good morning Dealer Elite Members,
As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.
Here are the details:
One: No customer really cares about why a request is not possible.…
ContinueAdded by Ian Nethercott on July 17, 2012 at 9:00am — No Comments
Just saw this article on Business Exchange about Nissan's "Most Innovative Year Ever." The company is really delving into social media to help promote five new vehicle launches. The article makes a good point: it's not so much the social platform that's important (Twitter & Facebook are in their heyday now but may be replaced or become less popular as time goes on), but rather the use of social media in general that's important. Now that fans and clients are accustomed to interacting…
ContinueAdded by AutoSTARR on July 2, 2012 at 11:57am — No Comments
Good afternoon Dealer Elite Members
Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…
ContinueAdded by Ian Nethercott on June 4, 2012 at 5:00pm — 20 Comments
For a brief introduction and background...I have been the Used Car Manager at Anderson Honda in Palo Alto, California since October of last year. I came in fresh off of reading Dale Pollack's second installment of Velocity and even though I'd like to characterize myself as a humble, teachable, smart young guy, I must admit there was a good amount of hubris that I carried into this new position as I thought to myself "how hard can this really be?" Boy have I learned a lot over the last…
ContinueAdded by Evan Rodenberg on April 25, 2012 at 7:56pm — 1 Comment
People like acronyms, they always have. Acronyms are easy to understand.
I want to talk briefly about the acronym - “S.E.O. “. This has been the most common "word" found in subject lines, in every dealer’s email inbox this year. It is a very misunderstood word lately, it doesn't mean to "get customers" . It’s fun to say - and hip to talk about, but what does it mean?
…
ContinueAdded by Andrew Myers on January 6, 2012 at 10:00am — 4 Comments
AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.… |
Added by John Miller on September 21, 2011 at 10:40am — No Comments
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