Mobile Search Drives Consumer Behavior In The Moment
A recent study from Google and Nielsen reveals some stats sure to spark your interest.
84% of follow-up actions by mobile search occur within 5 hours…
Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.
Other women honored from various aspects and leadership roles, include:
Added by Anne Fleming on November 26, 2013 at 6:09pm — 3 Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their attention on gaining reviews from the sales side and leave the…
ContinueAdded by Richard Holland on November 22, 2013 at 7:58am — No Comments
A recent study from Google and Nielsen reveals some stats sure to spark your interest.
84% of follow-up actions by mobile search occur within 5 hours…
Added by Josh Knutson on November 13, 2013 at 3:50pm — No Comments
The automotive dating scene is changing, gone is the day of just wooing the customer, now you must create a relationship with their mobile device as well. They key to landing a date with your mobile shopper is to tap into the very device they keep…
Added by Josh Knutson on November 11, 2013 at 9:45am — No Comments
In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The Future.” In that article, I discussed how the trend of increasing…
ContinueAdded by Richard Holland on November 8, 2013 at 8:33am — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:43pm — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.
…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:39pm — 2 Comments
Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…
ContinueAdded by Mike Gorun on October 8, 2013 at 9:04am — No Comments
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…
ContinueAdded by sara callahan on September 27, 2013 at 9:55am — No Comments
As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the highest-paid player in the NFL, decided to celebrate by…
ContinueAdded by Mike Gorun on August 27, 2013 at 10:19am — No Comments
A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior of 2,006 consumers and also surveyed loyalty business…
ContinueAdded by Mike Gorun on August 20, 2013 at 8:55am — No Comments
According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more important than ever for dealerships to re-evaluate their service…
ContinueAdded by Richard Holland on August 15, 2013 at 7:45am — 2 Comments
Original post is from Used Car University's Blog and is written by Harlene Doane.
Dealerships sometimes take the time to look at their sales demographics (e.g. zip codes, age, gender, ethnicity) and adjust their marketing for prospects based on those demographics. No surprise it’s called target marketing.
But does you salesperson do the same with their…
ContinueAdded by Brett on April 16, 2013 at 5:27pm — No Comments
An additional area of concern is within the CRM Inventory Tool. In our experience, not every store uses the Inventory Tool to its fullest capability. The basics of having pictures, custom comments, pricing, aged inventory, hits, leads, etc etc, should excite every dealership sales manager within a store. All of this extremely valuable information is essential to not only helping drive leads to your store, but also managing and caring for existing leads and converting them to…
ContinueAdded by DealerPeak on March 22, 2013 at 3:18pm — No Comments
Should a salesperson have down time on the showroom floor?A boxer gets a minute between rounds.What do you think?
Added by arthur bush on January 4, 2013 at 4:47pm — 1 Comment
Did you ever wish you could read a woman’s mind to know exactly what car and price range she is interested in when she enters your dealership? Wouldn’t that make the selling process easier? Recent industry numbers highlight the power of women buyers and demonstrate what value they have to your dealership’s bottom line.
Let’s take a look at six characteristics that will assist you and your staff relate and understand your female buyer better.
1. Browsing – The Silent…
ContinueAdded by Anne Fleming on December 14, 2012 at 8:00am — No Comments
The year is coming to a close and the used car business has had two of its best years. Dealers who want to continue to reap the benefits of this trend in 2013 are developing sales and marketing efforts around women, as they are now consuming $300 billion at new car dealerships. These sever topics should be a part of every sales discussion:
1. CPO Cars Lower The Risks Of Buying A Used Car & Avoid New Car Depreciation
When it comes to car buying, women…
Added by Anne Fleming on December 10, 2012 at 4:30pm — 3 Comments
People generally don’t like hearing the word “no”.
“Is there any milk left in the fridge?” “No.”
“Have you made these copies for me yet?” “No.”
“I can see you really like this car. Should we go into my office and get the paperwork started?” “No.”
The third exchange above is a…
ContinueAdded by Gregg Morris on August 13, 2012 at 10:46pm — No Comments
Women are the fastest growing segment of car buyers at car dealerships, spending billions of dollars annually on new and used cars, as well as car service and maintenance.
They’re more confident, educated and prepared to make smart car decisions than ever before, and thanks to dealer rating websites like Women-Drivers.com, Facebook, Twitter and other online outlets, women are also voicing their opinions on those decisions in greater numbers.
Car dealerships have to treat women…
ContinueAdded by Anne Fleming on August 8, 2012 at 7:52pm — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what…
ContinueAdded by Ketty Colom on July 19, 2012 at 9:21am — No Comments
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