Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government regulators are going to compel Volkswagen to fix all of the…

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and…

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They all looked the same. He read reviews, even those were…

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased diversity in model offerings and an increased popularity in…

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on vehicles, blaming manufacturers for lowering margins and…

Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region and roll out to the rest of the U.S. by the third quarter.…

http://www.BradleyOnDemand.com 856-546-2440

EXAMPLE of Car Dealer's Value Package / Why Buy From Us Video - "Here Is Why You Should Buy Your Next Car From RK Chevrolet Subaru Kia "

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch, feel and smell your car while shopping online, I’d be…

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer…

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves. Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever…

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can wait for their vehicles in service. The lounge offers fresh…

The reason why most people fail in sales is because they don't create value- not so much as in their product, but more so in themselves. 

You have heard it before and you know it’s true; knowledge plus action equals power.  Your knowledge is based on your expertise on your product offering, needs analysis and the ability to offer solutions.

Competence comes from knowledge and the route of knowledge is grounded in continuous education. …

http://www.automotivedigitaltraining.com 856-546-2440

http://www.dealersynergy.com

Make Money Mondays with Sean V. Bradley - 'Value Package Proposition' - Automotive Sales - Car Sales

Dealerships and individual sales professionals NEED to differentiate themselves... you MUST identify what is different and better about you and your…

Hi I'm a vendor....in the digital space. That's my job. And I love it. I love it because I'm a 27 year retail car guy who's Father was a dealer, Grandfather was a designer for Ford and Step Father designed assembly line equipment. Yes I'm from Detroit...  and I love dealing with car guys and gals. Sure I like it when they buy my product. I like making a difference and I like making sure my company is healthy and our staff can take care of their families. But what I love about the job, really…

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your career most never receive any real training or if there is…

 Is Front Gross $PVR Still a Relevant Metric?

One of our “poster” clients—with super market penetration, great customer retention, strong gross profit production, and excellent net-to-gross retention—doesn’t believe in focusing on front $PVR, at least in his new vehicle department. In fact, his business model is based on $-0- new vehicle “total front gross profit.” But please also understand the following:

• The New…

If A Tree Falls In The Forest and There's Nobody Around Does It Make A Sound?

(OR--Is There ANYBODY Out There Listening/Hearing Me/You/YOUR CLIENT?)

So ok, when a tree falls in the forest it still DOES vibrate, right? Well when a prospect or client, fan, follower evokes the need…