January 2016 Blog Posts (87)

Which Live Streaming Service is Best for You?

Facebook Live, Meerkat, and Periscope: Which Service is Best for You?

Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.

Added by Paul Potratz on January 29, 2016 at 4:52pm — No Comments

Recharge! Get on Track for 2016!

Don't Let Winter Blues Set in... Time to Recharge Your…
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Added by Sally Whitesell on January 29, 2016 at 11:00am — 2 Comments

Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are everywhere.…

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Added by Paul Potratz on January 29, 2016 at 9:25am — No Comments

Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness…

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Added by Paul Moran on January 29, 2016 at 8:51am — 2 Comments

This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…

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Added by Joseph Little on January 28, 2016 at 5:27pm — No Comments

Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…

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Added by sara callahan on January 28, 2016 at 9:37am — No Comments

Do You Believe?

Do You Believe?

 

I believe the way to care for your vehicle is to maintain it, with a strict standard on preventive maintenance. It seems that today preventive maintenance has become tainted by the manufacturers, with their desire to lower the cost of ownership on paper. They boast about their fluids lasting forever…

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Added by Rob Gehring on January 28, 2016 at 9:35am — No Comments

Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…

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Added by Timmy D. James on January 28, 2016 at 9:17am — No Comments

First Appreciating Segment of the Year…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on January 27, 2016 at 3:55pm — No Comments

CHEVY CRUZE LT LEASE OFFERED AT $69 MONTHLY ENTERING JANUARY ON WANTALEASE.COM

Wantalease.com, the nation’s first online marketplace for new auto lease deals, reports its lowest-ever lease deal offered entering January, with the Chevy Cruze LT starting at just $69 per month. The Nissan Sentra SV is also being offered at just $129 per month nine other vehicles are being offered for less than $200 per month.

While the majority of low lease prices are being offered on compact and midsize cars, a handful of small SUVs are also at the low end of the price spectrum.…

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Added by John Sternal on January 27, 2016 at 3:54pm — No Comments

Lets Use Emotional Intelligence and Positive Psychology in Dealerships

For personal and professional success, emotional intelligence goes a long way. It facilitates intra-personal contentment and satisfaction; it enhances communication and interpersonal connection; and it creates quality relationships, People buy from those they know, like and trust. Emotional intelligence sets that relationship and makes the emotional connection to accelerate sales.…

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Added by Robert Jerus on January 27, 2016 at 3:35pm — No Comments

Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

 

In…

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Added by Mike Gorun on January 27, 2016 at 10:57am — No Comments

What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

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Added by Anne Fleming on January 27, 2016 at 9:00am — 2 Comments

Don’t Leave Small Car Repairs Alone Until the Last Minute

Cars are expensive. It’s a simple fact that we can’t escape because there’s so many costs involved with having your own vehicle. For starters, you’re probably either paying a monthly cost for the purchase of your car or for its rental, and that’s if you didn’t buy the car outright which is a huge one off cost. Of course, these are costs that can vary hugely, but even for cheaper, second-hand cars, the cost of purchase is unlikely to be small – especially if you want one that isn’t going to…

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Added by Simon Hopes on January 27, 2016 at 6:03am — No Comments

Is This the Red-Headed Stepchild of Your Dealership?

We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…

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Added by Erik S. Nachbahr on January 26, 2016 at 5:19pm — No Comments

First Thing I Would Change About Your Business

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…

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Added by Paul Potratz on January 26, 2016 at 12:41pm — No Comments

How Modern Car Salespeople Are Different From Auto Salespeople of the Past

If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today.  Over the past 20 years there’s been a concerted effort from the…

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Added by David Lewis on January 25, 2016 at 11:30am — 1 Comment

Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…

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Added by John J Bottone on January 25, 2016 at 7:31am — No Comments

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