Consumer love online reviews sites. They give them a chance to share their experience, whether that be a positive or negative one. Unfortunately, the negative reivews may stand out more than the positive. But just because you get a bad one, it does not mean that your business is in trouble. Correctly responding to reviews can be effective way to address the problem and hopefully increase your online reputation. We, at chatmeter,…

AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom, and an aftermarket display platform.

Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were greeted at these kiosks by F&I…

One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most…

The use of “big data” (the massive amount of customer information available to companies today) will become an even stronger advantage for the automotive industry. From the standpoint of competitiveness and operational effectiveness, all companies need to take big data seriously. In most industries today, a well-leveraged, data-driven strategy is used to create a…

It is a time, to have a true game plan, for your dealership!!! Understand, no matter what your game plan is, you must remember, all people rely on your plan. The industry has had its fair share of adjustments, but people make it all work. How people handle the adjustments, is the key to each and every organization. We all have to have computers, understand the importance, but have to realize, people implement, people follow-up, people…

 Insights on mobile marketing, online shopping behavior, millennial buyers, mobile and ad metrics to compete onstage at the inaugural DrivingSales Presidents Club event in New York City in April

Salt Lake City, UT – March 19, 2013 – DrivingSales today announced the finalists of the 2013 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto…

Free webinar on Thursday March 28^th at 2 p.m. EDT provides a detailed how-to session on deploying a highly successful dealership mobile app

Daytona Beach, FL–March 19, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fifth in a series of webinars the company is hosting with Automotive News. The webinar titled…

GRAPH SEARCH: FACEBOOK GAME CHANGER!



Facebook has recently come out with an update that will change the way a billion+ users interact with each other on the social site. Facebook Graph Search allows users to easily find information based on their friends’ interests, likes, and comments.
 
Content that users share is currently seen for less than four hours, but Graph Search changes that.

Now, searches will yield a wealth of information more easily, and Facebook recommendations…

ALBANY, N.Y. – March 18th, 2013 – Auto/Mate Dealership Systems, the highest rated dealership management system (DMS) provider, announced today that it has fully integrated with CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM.” For auto dealers using either product, the integration expands the number of vendor choices, while dealers using both systems can benefit from real-time, bi-directional data delivery.

“Our Open/Mate platform makes it…

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley "Its All Up To You & Your…

The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, long time to update this document, and they never really say anything all that groundbreaking. The general message is that the same guidelines that apply to traditional advertising mediums apply to the net, so your …

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it was.These days, anytime I want an answer for something whether it’s who…

Here's a quick post for you (I know many of my recent posts have been pretty long).

If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you…

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.

Things have been changing a bit for the last year. A new type…

The new Renault Clio was carried by Facebook Likes in the “Like Challenge”. See the story and video.

A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault Netherlands.

Online likes measured the passion…

Hardware Advances: Smaller Size, More Power

Smaller Size, More Power

This month the hardware side of the Digital Dealership System made some moves. Maybe they were jealous of the Custom Scene Creator or content deals made by the other departments or maybe it was just the right time and the availability of products. And with the new products, come a reduction in cost to the customer and an increase in power and support. That's not an easy combination.

The standard media…

Have you ever met someone who moved 30 vehicles per month who didn't have a solid plan in place? A salesman is NOT going accomplish their goal of 30 units per month by waiting for "ups" to walk into the showroom. You need to be proactive instead of reactive. Are you? 

If you/your dealership is mostly selling from fresh…