April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…

...the 930 had “turbo lag as long as a coffee break. Mash the throttle at 3000 rpm, and the boost gauge plays dead until the tach reaches 4000.” - Car and Driver

During the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products…

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's ‪Hard Facts is for you. Samantha will teach you how…

Chris Saraceno, co-founder of DealerElite and partner of the Kelly Auto Group, shares with us his "theory of fives," http://goo.gl/7S3wbv

When your corporate DNA is healthy, every component of your business moves forward in harmony.

Check out my article on…

The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers like to watch.

When most auto marketers think of video walkthroughs, they think of a professionally produced video that can be displayed on their website and sent in…

Are You Overwhelmed?



Life in the dealership world is hectic and many times overwhelming for the staff. The emotion of this weighs heavily on the individual with the effects going well beyond the job and into family life.…

Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an official company website, you announce to the public that your business is…

The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus should always be on that first fundamental building block – the team…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -0.9% during March. Cars declined -0.4% and trucks declined -1.3% during the month, demonstrating the peak of the spring selling season. 

In a sign that overall year-over-year depreciation continues to accelerate, the first quarter of 2016 saw vehicle depreciation of -3.6%, compared with -0.6% during the same time in 2015.

Full-Size Van led all vehicle segments with the highest…

Maximizing Shop Production

Before we get in to the meat and potatoes of maximizing shop production, let’s take a look at things in a simple applicable way. For this example let’s consider a shop that employs 10…

Taking care of our best customer…the used car department

What if you had a customer who brings you between 25 and 75 cars a month, not for just an oil change, but to look over each one and tell them what…

I want to share a few processes dealerships some do that removes the chance to gain new car sales through the service department. Don’t worry it’s never too late to change and grow!!

Did You Buy It…

Don’t Ask Don’t Sell

Without question every dealership wants to improve customer satisfaction and retention. With fixed operations gross profits more critical than ever we must look at ways to insure results. Simple as…

Technician Time

Technician time must be managed very well to maximize service and parts sales performance. Technician time cannot be stored, refrigerated, or put into a saving account. If it is not used during…

Understanding How the Numbers Work

Generally when I begin with a client, I have a casual conversation with the manager of…

Building Your Body Shop and More Advisor Stuff

This month we look at some ways to build repair order counts for body shops and…