Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of…

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been willing to do whatever it takes for his client to keep him…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This edition also includes the monthly Specialty Markets report. Click here to download the full report.

The Black Book editors saw a few interesting changes during the July 4^th holiday week, especially with large declines in the Crossover segments as…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 declined -1.6% in June, compared with -1.2% in May. Domestic cars changed -2.8%; import cars changed -2.4%; domestic trucks changed -0.8%; and import trucks changed -1.0%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Entry-Level Cars felt the strong post-tax season slump, falling -4.7% in…

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.

Which is better for search PPC,…

Win a BRAND NEW Ford Fiesta at the 4th Annual Route 23 Ford's AP Exam Challenge.

The AP Challenge is designed to reward high school students by testing their knowledge through AP Exam testing. If they achieve a score of 3 or higher they will be eligible to win one of many available prizes, including a brand new Ford Fiesta!

They must also be present at …

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should …

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

• Lease originations exceeded 3.5 million in 2014, Manheim reports—their highest level since…

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their labor law claim, they are a right to work state. Interesting part about that is this means you really don't have to have a cause to terminate someone's employment at your dealership. Let's look at this in more detail, together we will analyze these…

This video I did over the weekend shows the importance of demonstrating and showing our clients the WOW factors of our vehicles instead of just telling them!

I'm sure you can get some inspiration and pointers from it!

Great…

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…

There are many tips available for how to get your car ready for winter. But not a lot of people talk about readying your car for the scorching heat, the dust, and the high temperatures summer brings. Summer can be hard on your car, but with a little effort, you’ll lessen the odds of a…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

As summer picks up steam, so does the depreciation of just about every car segment with the exception of Premium Sporty Cars, which has outperformed the average car for eight straight weeks. Click through to see how cars…

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your…

What You Must Know About Managing Your Reputation

A lot of businesses have learned from experience the importance of a strong reputation. Poor treatment of customers will only hurt your reputation. Keeping that in mind, here are some suggestions about how to do things the right way to gain…

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

• 

  Easier 1st Page Google Ranking

  A web page with…

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…