I bet you are asking yourself...what exactly does this mean? I am certain you have heard repeatedly and read numerous blogs about developing a unique and personal brand for your dealership, and how important this is while striving to gain that "competitive edge" which sets you apart from other "cookie…

Everyone talks about change, but few people embrace it. Change is growth, and growth is positive and unavoidable. If you don’t change, the world will change without you and leave you behind. In business today, change is occurring at a rapid pace and is causing the death of traditional salespeople as we know them.

In the age-old process of selling, the emphasis has been on a linear “road to the sale” process. Step One leads to Step Two and so on. The Internet information age…

Leaders aren't born they are made. And they are made just like anything else, through hard work. And that's the price we'll have to pay to achieve that goal, or any goal....Vince Lombardi   

Be bold and take the lead in your store today, stay focused, and listen to no one but yourself that all things are possible.…

The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote here.…

Mercedes-Benz Hertfordshire is ensuring that customers of its Retailers in Bishop’s Stortford, Hertford and Stevenage get to grips with driving in the current bad weather and over the winter months ahead by launching a range of cold weather tyres.

The group’s retailers are able to supply winter tyres for all models in the…

Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own…

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

One of the most important things found in this study, in my opinion, is that…

Yesterday, the US Government took to its blog to announce that all the rumors of earth ending on December 21,2012 are false. Wait, what? Our government has a blog? Yeah, I didn't know that either. Apparently NASA has been receiving tons of letters asking about the end of the world,…

Attention email composers, bloggers and content writers (just about all of us):

Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece together part of their master plan.

There…

PEO on Entreprenuer.com 

 Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM employees created a break dancing circle and one later told me that he ripped his pants doing a whirlwind move!

Why am I telling you this? Because Holiday Parties are good for company morale. At this party…

This is a great share directly from Richard Branson (owner of Virgin Companies- which is just about everything)  who I follow in my business network.  I good lesson for serving customers, building our business one customer at a time, listening to our customers for improvement ideas, and the power of social networking today.…

Every year at the NADA Convention, the exhibit hall is full of CRM and BDC companies displaying their wares. Dealers spend massive amounts of money in a frenzy to buy the “magic button” CRM or BDC solution for many reasons. Unfortunately most of those reasons aren’t valid. Putting great tools in the hands of below-average people with below-average processes and little-to-no accountability equals a waste of money.

Let’s look at some of the underlying reasons why dealers buy…

Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing…

Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.

The chants are starting…

Fellow Dealership Vendors - Would you like the best Live Chat Software for your own website for free? No Problem, just contact me, and I will get you started.

There is no obligation at all to do business with us, just wanting you to see and use what we have created.



This will be our top…

For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…

There is not much discussion on automotive forums  regarding Dealer Management System (DMS) innovation. 

The automotive DMS market is dominated by two companies today: Reynolds and ADP.  

So I ask dealers on this forum:

"Has the dealer community not seen a…