It’s been said, “Time flies when you are having fun”… it also flies when you are scratching and clawing to get to the next day, week, or month; before you know it, a new year begins in our hamster wheel of life. We live our lives either coming out of something or racing to our aspirations; it’s as if we either live our lives in the past, filled with regrets,…

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own).  In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:

Have a Plan: Before starting any…

If you are looking for a solid addition to your team and feel that my experience, knowledge and abilities are a great fit, here are 40 reasons why you should consider me.

Customer satisfaction and customer retention are paramount for a dealerships long term success!

So…..how can you make sure that your entire team understands this and performs at its highest level??

You HAVE to build a culture!

Here is a link to a blog that I wrote about building a culture:

Are you just training them…

Would you go to or send your Automotive Sales Staff to a Sales Training and Prospecting Workshop in Ann Arbor Mi. on Friday, November 18th?

SALES TRAINING WORKSHOP/SEMINAR

Would you send your sales staff, or as a sales professional or manager attend a workshop to grow your sales prospecting skills? Would you like to see one of the best Sales Trainers in…

Would you go to or send your Automotive Sales Staff to a Sales Training and Prospecting Workshop in Ann Arbor Mi. on Friday, November 18th?

SALES TRAINING WORKSHOP/SEMINAR

Would you send your sales staff, or as a sales professional or manager attend a workshop to grow your sales prospecting skills? Would you like to see one of the best Sales Trainers in the Industry Fran Taylor the “King of Prospecting” from Taylor Techniques teach you to do these things?

SOLUTION

If…

In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…

A question every salesperson should ask of oneself…

At some point in time even the best and brightest… sharpest and most straightforward of sales professionals have to make a purchase of some…

To people with the gift of true humility, it’s always a mystery as to what arrogant individuals hope to gain by their attitude.

Webster defines arrogance as “a sense or affectation of superiority.” Undoubtedly the “superior” being is trying to impress his importance upon others. But if they could know the secret ridicule and resentment they arouse in those they seek to impress, they would dump the superior attitude.

Rather than winning respect, such an attitude stamps it’s…

Let me be perfectly clear. I am a vendor and I want to sell you our services. That being said, as a former Salesmanager and BDC manager for a large volume group in the Midwest, I was constantly looking for resources that produced tangible results. The one constant was the telephone, if it was ringing, we were doing business. That hasn't changed in the past century and it won't change in the…

I was surprised by a post that I saw on AutoNews today.

Apparently Toyota has a commercial out with Kyle Busch singing "Everyone needs a second chance" as a pun. "Experts" suggest that Toyota is pulling a subliminal messaging act, trying to get…

Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it:  We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store.  Get'em "lickin' the paint" as my first GSM told me.  And, once landed, do NOT lift them from the…

Proactive customer support and service identifies and resolves issues before they become problems. Proactive communication and proactive selling can help you drive business with higher customer loyalty.

Differentiate through superior customer service, exceeding customer expectations with personalized and unique touches and give your customers the power of choice. Being customer ready drives superior customer care and improves client retention.

Start by…

Hello DealerElite Community,

I am kind of new here. I consider myself more of an observer than an engager. With that said from my time observing, I know that this community has some of the most forward thinking, progressive minds that serve the auto industry.

I have been on google + since early July and have been following it closely. Most dealerships are thinking G+ is just another Facebook or Twitter and once they open it up to brands that they will need to…

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

Here's why:…

The drive inside us is what sets our tone for success. What we want to accomplish in life and our career, paired with our inner drive is what leads us to our accomplishments.

Decide What You Want

When you decide what you really want in life it makes it easier to go get it. When you have a goal and a mind set, it makes it much easier to accomplish what you really want. That is the beauty of car sales, and sales in general you are not set to a certain wage or…