Last week we began our new video series, What’s the story with Ali Reda? In the first video of this series, Ali began to tell us about the benefit he’s…

Is your dealership in the conversational commerce game?

#localsearchgroup…

Advisory members play an instrumental role in company decisions and long-term strategic direction

Beep, a Florida-based autonomous mobility solutions company, today announced the addition of Hinrich Woebcken, former CEO of Volkswagen Group of North America Inc. to its Advisory Board.  Beep’s Advisory Board includes distinguished transportation industry leaders and executives who consult on company’s initiatives and influence strategic decisions. 

Woebcken most recently…

Grapevine, Texas, February 3, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) provider for…

Albany, N.Y. – February 4, 2020 – Auto/Mate Dealership Systems will unveil its fixed operations report generator at this year’s NADA Convention & Expo in Las Vegas. The addition of fixed ops reporting completes the unification of Auto/Mate’s Report/Mate™ engine, and enables dealerships to create, share and schedule reports based on data across every department.  

“The process of generating reports can be time…

Long Beach, CA —January 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

Want to find a better way to increase quality traffic without spending more money, but not sure how?

Awesome! Answer these questions:

1. Are you already a marketer with experience in paid search, display, paid social, direct response, copywriting, data analytics, Google Analytics, Facebook, Facebook messenger, landing pages, fixed ops customer pay, retention marketing and more ? (If no, go to 2...)

2. Are you in a…

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most…

Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

The results from ORPs are all over the board. Some dealerships effectively use ORPs to…

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

What is your market share telling you?

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI

Los Angeles, CA – January 28, 2020 –SureSale, the certification platform that has created the gold standard for quality used vehicles and purchase protection, today announced five additions to its national sales team, each of whom…

If you are thinking of buying a new Volkswagen, you are certainly not alone. There are many new VW models that people have been considering, such as the VW Golf hatchback, the VW Passat sedan and the all-new VW Atlas SUV. However, before deciding to take out a loan, it is a good idea to…

The NADA Show is always jam-packed with tons of events ranging from happy hours and suite parties to huge celebrity and entertainment draws. The 2020 NADA Show is no exception. This list is curated regularly and covers all of the parties and events known. It is continually updated in real-time. Stop searching and asking where the "place to be" is while attending the NADA Show and simply bookmark the list to know.

Current highlights include Jay Leno, Robe Base, Coolio, Tone Loc, Third…

Lease Approval Ratings in December Reached Their Highest Number Since September of 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%.

December experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the 2019 year. The approval rate is…

Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the greatest wealth transfer in history, according…

This week, we begin our video series, What’s the Story with Ali Reda? I am happy to call Ali my great friend. He’s an outstanding coaching partner,…

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·   How do you communicate to millennials on their most…