March 2016 Blog Posts (87)

TrueCar's Chip Perry Personally Addresses Dealers with Pledge

March 27, 2016

Our Pledge to Dealers

When I arrived at TrueCar in December, it was apparent to me that the biggest issue facing the company was the need to make TrueCar a more positive place for dealers to do business. Over the past decade, TrueCar has been successful in attracting car buyers, but its overall approach has alienated many…


Added by DealerELITE on March 31, 2016 at 4:09pm — 1 Comment

Gubagoo Launches RESQ: A Revolutionary New Way to Take Control of Your Chat, Text and Phone Calls


The new RESQ app – powered by Gubagoo – gives dealerships unprecedented visibility and control into off-showroom sales conversations, including calls, texts and chats


West Palm Beach, FL – March 31, 2016 – Gubagoo today announced the launch of RESQ, a landmark new application that will change the way dealerships use…


Added by Crystal Hartwell on March 31, 2016 at 11:38am — No Comments

CallSource Announces Industry’s First End-to-End Call Management System for Auto Dealers

 Call-to-appointment ratios rise to 30% and higher, far outpacing industry average of 8%, report early adopters of patented Sales Performance Management (SPM)


Westlake Village, CA – March 31st, 2016 – CallSource today launched its patented Sales Performance Management (SPM) system, the first end-to-end call…


Added by Crystal Hartwell on March 31, 2016 at 11:35am — No Comments

The 3 Best Ways to Recruit Top Talent: By Chris Saraceno

As many Business owners and recruiters have found as they aim for hiring talent that contributes on a high level to their business, it is not often as simple as posting an ad and reviewing the first few candidates.

Recruiting, at its most effective, involves a level of direct advertisement so that the team in charge of hiring has a way of weeding out the candidates that don't meet the companies’ standards and to meet to the ones that will add value to a company.

Here are 3…


Added by DealerELITE on March 31, 2016 at 11:30am — 2 Comments

CarStory Market Reports Adopted by Over 6,000 Dealers; Dealer Group Reports Up to a 27% Increase in Used Vehicle Lead Submissions


Over 15 million consumers have used reports to discover their perfect car directly on a dealers website


Austin, Texas – March 31st, 2016 – CarStory today announced that its Market Reports, which launched last year during NADA, are adopted by over 6,000 dealers, including over 50% of the Top 10…


Added by Crystal Hartwell on March 31, 2016 at 11:29am — No Comments

The KAR Index™: Is Historic Upcycle for Auto Retail Stocks Over?



New index from Kerrigan Advisors tracks the seven auto retail publics to identify and assess the drivers impacting changes in their valuations, with implications for both public and private auto retailers


Irvine, CA, March 31, 2016 – Kerrigan Advisors today announced the inaugural release of…


Added by Crystal Hartwell on March 31, 2016 at 11:22am — No Comments

3 Birds Introduces Enterprise-Level Automotive Marketing & Analytics Platform at NADA 2016

Featuring premium content library, predictive modeling & lifetime value analytics, and integrated content distribution to help progressive dealers maximize their marketing investment

Chapel Hill, N.C., March 31, 2016 - 3 Birds Marketing is proud to introduce its enhanced and expanded enterprise-level marketing and analytics platform at the 2016 NADA Convention & Expo. Built from the ground up to be fully and tightly integrated and to serve the needs of automotive…


Added by Kristen Judd on March 31, 2016 at 10:30am — No Comments

20 Things Dealers May Not Know About Unfair and Deceptive Acts and Practices Statutes – But Probably Should

Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising and marketing to consumers, staff conversations with customers, managers’ conversations with salespeople, how prices and payments are quoted, how deals are handled in F&I,…


Added by Jim Radogna on March 30, 2016 at 4:15pm — 6 Comments

Minding Your Business

Minding Your Business


One of the characteristics I’ve seen in some people is that they enjoy seeing other people struggle. It might be a person that they know is going through a divorce or financial concern and they feel the need to talk about it to others. At times this even affects a…


Added by Rob Gehring on March 30, 2016 at 11:53am — No Comments

Finance Pre-qualification Added to eLEND Solutions’ ID DriveTM: Sales Process Dramatically Shortened with Soft-Pull Credit Report from Driver’s License Scan

Early dealer results show 36% closing ratios, higher customer satisfaction and a 1- to 2-hour reduction in traditionally lengthy sales process


Foothill Ranch, CA – March 30, 2016 – eLEND Solutions™, today announced that its popular ID authentication program now instantly and automatically converts a driver’s license scan into a consumer consented soft pull credit pre-qualification application, without…


Added by Crystal Hartwell on March 30, 2016 at 11:22am — No Comments

What Do You Stand For?

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm discussing what makes a strong brand and explains the steps you need to take to make sure your brand is engaging your customers…


Added by Paul Potratz on March 29, 2016 at 5:04pm — No Comments

Luxury Segments Show Larger Declines

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…


Added by Black Book on March 29, 2016 at 1:54pm — No Comments

Andrew Lumsden Joins Vast as Vice President of Data Products


Former VP of Product for Chrome charged with further innovating Vast and CarStorys data and analytics offerings


Austin, TX, March 29, 2016 – Andrew Lumsden, the former Vice President of Product for Chrome, has joined Vast, as Vice President of Data Products, the Company announced today. Lumsden, an automotive data veteran who has lent his innovative vision…


Added by Crystal Hartwell on March 29, 2016 at 11:30am — No Comments

Your Biggest Revenue Opportunity Is Closer Than You Think

It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…


Added by Mike Gorun on March 29, 2016 at 8:25am — No Comments


Black Book announces its latest innovation called Bullseye Prospecting, a comprehensive, all-in-one solution designed to help dealers and their marketing agency partners automate customer campaigns. During initial tests Bullseye Prospecting was found to deliver a 30 percent reduction in cost per car sold.

Powered by data from Black Book, Bullseye Prospecting is designed to reduce and consolidate the many different touch points involved in the development and execution of a customer…


Added by Black Book on March 28, 2016 at 3:12pm — No Comments

The Auto Industry Needs a New Type of Sales Manager

Planning for Tomorrow, Today


I apologize in advance, as this column is going to upset a number of sales managers.


The biggest challenge most dealerships face is recruiting the Millennial generation who have the right skill sets to become true salespeople. 


There are a ton of qualified Gen Y’ers who could sell cars but choose less lucrative positions because they don’t like the traditional sales process and aren’t provided enough…


Added by mark rikess on March 28, 2016 at 2:50pm — 5 Comments

Website Rankings and Conversions Increase with Dealership Switch to .Cars URL


 Study shows new automotive domain improves over 50% of search rankings



Santa Monica, CA – March 28, 2016 – A new dealership case study conducted by independent SEO experts GlobeRunner reveals that new automotive-specific domain names, .Cars, .Car, and .Auto (“.Cars”), are lifting search rankings, conversions, and traffic.


Since launching in…


Added by Crystal Hartwell on March 28, 2016 at 10:28am — No Comments

Helion Releases Free eBook: Five Technology Musts to Drive Auto Dealer Sales & Service Revenue

Timonium, MD -- March 28th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, announced today the release of a free eBook. Five Technology Musts to Drive Auto Dealer Sales & Service Revenue reveals the five most critical information technology (IT) priorities for auto dealerships today, and how to optimize these technologies to increase…


Added by Erik Nachbahr, CISSP on March 28, 2016 at 10:07am — No Comments

LEASE CREDIT APPROVALS GAINING MORE MOMENTUM IN 2016, the nation’s largest car lease marketplace, reports car lease credit approvals are beginning to bounce back after a dip in the numbers in late 2015. Auto lease credit approvals for the month of February finished at 70%, an uptick from the January mark of 63.6%.


As a whole, the automotive industry is continuing to thrive as it did last year. Increasing numbers in lease credit approvals may aid in ensuring that 2016 follows closely in 2015’s footsteps, yielding…


Added by John Sternal on March 28, 2016 at 8:54am — No Comments

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