April 2011 Blog Posts (100)

Appreciation is a Verb


Appreciation: (n) an expression of admiration approval, or gratitude


I was sitting in my loft office (Yes, it's very necessary for me to call it this. It makes me feel pretty. Pretty awesome.), and one of my clients' relatives came into the office. He said,…


Added by Katie Colihan on April 30, 2011 at 4:04pm — No Comments

Shetterly's Three Laws of Social Media

) Be social Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally yourself, too, get on…


Added by Keith Shetterly on April 30, 2011 at 3:30pm — 4 Comments

5 Reasons Why Your Business Should Outsource Their Social Media!

So, your business has finally decided to reach out into the social media world and you have no idea where to start? Outsourcing may be your answer to using social media in an effective and correct way. Here are a few reasons that your business might like to hire a social media company.
  1. You are already wearing too…

Added by MANNY LUNA on April 30, 2011 at 12:48am — No Comments

3 Reasons to Stick with Social Media

3 Reasons to Stick with Social Media
The term ‘social media’ gets mixed reviews these days.  In the business community leaders sometimes just don’t know exactly what to think.  Some of their thinking today include the following:
  • Should we dive into this?  Is this social media stuff really what it’s…

Added by MANNY LUNA on April 30, 2011 at 12:30am — No Comments

Changing Lives With Automax!

     It is funny how a small thing can help turn aroung your attitude and make you realize what is important. After a tough three weeks in training training and hiring auto sales people an especially great phone call came in.

 I found David Proctor in an auto dealer ship in Colorado Springs. His sales manager told me that he was about done because he had been there about two weeks and had not sold a car. I ask his manager if I could have him for the training porton of the…


Added by John L Hayward on April 29, 2011 at 6:25pm — No Comments

Social Media : friend or foe?

More Reasons to Pay Close Attention to What Your Employees Say and What Your Company Does About It .For employers, the costs are real: Poor choices by their employees can bring with it not only bad publicity but the loss of confidential information and the risk that the employer and employee will be sued by a third party for a wide range of legal claims, including defamation, invasion of privacy, negligence, discrimination, false light publicity, public disclosure of private facts, infliction… Continue

Added by Lizelle Landino on April 29, 2011 at 6:21pm — 2 Comments

Failure Is Never Final!

Failure doesn’t mean you were dump to try; it means you had courage to explore and experiment to see what would work and what would not.

Failure doesn’t mean you don’t know how to make decisions; it just means you have to make another decision.

Failure doesn’t mean…


Added by MANNY LUNA on April 29, 2011 at 6:00pm — 3 Comments

Shetterly's Three Laws of the Internet

1) Every customer is an "Internet Customer".  With upwards of 90% of people car-shopping online, don't focus on the 10%.  They're ALL educated by the Internet now.

2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it…

Added by Keith Shetterly on April 29, 2011 at 5:30pm — No Comments

Clicks, Rings, Revenue: The Digital World Demands Good Phone Skills

Why Phone Rings Still Equal Cash Register Rings

By Jon Quade "King of the Phone"

“May I have your attention, please: the Internet has not…


Added by The Cobalt Group on April 29, 2011 at 4:04pm — No Comments

Do What You Say You're Going To Do

I woke up to an e-mail from my awesome boss and president of the company that I work for. He asked me where I've been, if I was working somewhere else, and what was going on. Basically he was feeling (rightfully) ignored.


It made me take a step back and realize that yes, there were some…


Added by Katie Colihan on April 29, 2011 at 12:51pm — No Comments

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue

Added by Paul Potratz on April 28, 2011 at 3:30pm — No Comments

Are you Ready to Rock?

What if a Hall of Fame autosales person was willing to work with your managers, your sales and fixed operation people for one week, free?


Would it make it any better if that person was also one of the internet sales pioneers in the Auto industry?  With sites that generate over 35 Million dollars yearly under his belt.

Top off with this:  His internet marketing campaings bring his clients hundreds of new prospects, a full digital presence and a couple hundred thousand…


Added by Craig Darling on April 28, 2011 at 3:26pm — No Comments

7 Tips for More Effective QR Code Promos

My blog post on QR codes generated the highest number of comments of any recent posts.  There is a tremendous amount interest among marketers looking to use QR codes in a vast array of marketing applications - from business cards to use on race cars to in store merchandise tagging.…


Added by Volker Mendritzki on April 28, 2011 at 11:48am — No Comments

Reputation . . . "Managed"??

“Reputation Management” (RM)??  I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it:  A great reputation is created with great customer service; it isn’t managed.  However, if, by RM, you mean that you need to let the…


Added by Keith Shetterly on April 28, 2011 at 11:30am — No Comments

VinSolutions Recognized as Champion of Business™

 The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program. 

Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have…


Added by Joseph Little on April 28, 2011 at 10:53am — No Comments

Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…


Added by Lizelle Landino on April 28, 2011 at 10:03am — 5 Comments

How To Generate Leads, Even While You're Sleeping!


Hey what’s up? I wanted to share this powerful lesson with you today.  You see I am a father and husband and a busy man at…


Added by MANNY LUNA on April 27, 2011 at 8:30pm — No Comments

Shetterly's Three Laws of Reputation

1) Reputation is advertising.  Good or bad, you don't buy it, but you pay for it one way or another.


2) Reputation begins with customer service that people must talk about.  If you fail at…


Added by Keith Shetterly on April 27, 2011 at 8:30pm — 13 Comments

Act Like a Challenger, Even when You’re the Champ!

It’s common for leaders to speak in terms of building a “team of champions.” While I also endeavor to build a team of champions in my own organization, I don’t want people working in my company who think like champions. Rather, I want to fill my business with team members who have a challenger’s mindset. To use a martial arts term, I want the “red belt” mentality rather than the black belt mindset and here’s why: the most dangerous fighters in karate dojos are the red belts. Red is…


Added by Dave Anderson on April 27, 2011 at 4:54pm — 11 Comments

5 SecretsTo Build Body Shop Profits

Many dealerships today are finding it difficult to have profitable body shop operations. Costs are soaring in paint and materials as well as environment disposal fees. The future will see these costs building so Managers must have controls in place to minimize costs where we can.

1: Controlling paint and material costs.

  To begin let’s understand body shop supplies must be tracked by Technician. They should have their own supply box near their work area locked and controlled…


Added by Rob Gehring on April 27, 2011 at 3:39pm — No Comments

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