May 2011 Blog Posts (118)

Social Media. You can do it now!

I am so excited for what is about to happen in the world of Social Media... We are about to launch the "Social Outbreak" tool.  We will be fully integrated with Facebook on this, so the ride is expected to be a thrill.

What is it?  It is a tool that will allow you to build a Facebook page or multiple pages that will rival those of Coke and Aflac.  They spent tens of thousands of dollars, this ap will be about 100.

What if your facebook page were able to do lead capture work? …


Added by Craig Darling on May 31, 2011 at 3:45pm — No Comments

How can I reduce staff turnover at our dealership?



One of the issues I hear about frequently from my client dealerships is that of sales staff retention. Let me venture out onto the limb to suggest that, just perhaps, the requirements for a sales…


Added by DON GRAFF on May 31, 2011 at 1:30pm — 2 Comments

Are You Convicted Or Condemned?

To be convicted is to be found guilty and given a sentence of a specified time, with the chance of rehabilitation. When convicted, there is still hope; it means all is not forgotten; there is still another chance. This is not the case when something is condemned; being condemned means to be found incurable, lost, with no chance of being restored. When a home is…


Added by Marsh Buice on May 31, 2011 at 9:00am — No Comments

Top 5 Secrets to Build Body Shop Profits

Many dealerships today are finding it difficult to have profitable body shop operations. Costs are soaring in paint and materials as well as environment disposal fees. The future will see these costs building so Managers must have controls in place to minimize costs where we can.


1: Controlling paint and material costs.

To begin let’s understand body shop supplies must be tracked by…


Added by Rob Gehring on May 31, 2011 at 7:48am — No Comments


 Yesterday, I went to a store with my wife to get 1 (one, ONE) thing. As luck would have it, I found myself standing behind my wife looking at an aisle full of little girl’s shoes. The choices were overwhelming; they should put an, “Enter at your own risk” sign up for men entering this aisle. There were all styles of shoes; styles called strapies, flats, sandals,…


Added by Marsh Buice on May 29, 2011 at 10:00pm — 2 Comments


I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.

You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.

So I’ve spent the last couple hours…


Added by Trace Ordiway on May 29, 2011 at 11:49am — No Comments

Secrets of Successful Automotive Internet Sales People

This is an article I wrote for HubPages about some best practices of top Internet Sales Professionals and ironically it seems we all are becoming Internet Sales Professionals...


Let me know what you think!  And by all means, feel free to share this…


Added by David Bradley on May 28, 2011 at 7:30pm — No Comments

Shetterly's 3 Laws of . . . Sales Calls

1) Rapport Gets'em in the Door:  Smile!  Shoppers buy from people they like and trust, and that process begins from the first moment on the phone.  Be and sound happy and interested, and they will be, too.  They can see your smile through the phone, and always give it to…


Added by Keith Shetterly on May 28, 2011 at 2:02pm — No Comments

Every day is a New Beginning

Every day is a New Beginning

~ Thich Nhat Hanh


Every day is a new beginning.

Treat it that way.

Stay away from what might have been, and

look at what can be.…


Added by Jack Higginbotham on May 27, 2011 at 5:59pm — 1 Comment

A Day of Remembrance - Memorial Day



Many American’s believe Memorial Day is a day for family parties, or community gatherings to mark the beginning of summer vacations. To a veteran or member of our military it has nothing to do with parties or vacations, it is deeper and more personal; it is a day to remember those who have given the ultimate sacrifice in the name of…


Added by Elizabeth Kilbride on May 27, 2011 at 2:28pm — 1 Comment

Shetterly's 3 Laws of . . . Internet Leads

1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our web presence call us for that first contact. Just because Internet Leads might be easier to…


Added by Keith Shetterly on May 27, 2011 at 1:00pm — 6 Comments

Beyond Car Sales: 7 Ways to Market Fixed Ops on Social Media

A few days ago there was a story in the LATimes that tells the world to hold off on buying their next car.  Silly as that sounds, it reminded me that with… Continue

Added by Kathi Kruse on May 27, 2011 at 11:25am — 16 Comments



Ladders are needed to develop our lives; they are needed spiritually, personally and professionally. There are some interesting characteristics of ladders. Ladders can be transported anywhere and are amazingly strong. Their ageless design enables the ability to weather any storm and can also be loaned to serve any friend in need.  Within the frame of a…


Added by Marsh Buice on May 27, 2011 at 9:00am — 2 Comments

Randall Reed /CEO of World Class Automotive Group - Is looking for a National Sales Vice President


National Sales Vice President

World Class Automotive Group - Dallas/Fort Worth Area

Job Description

National Sales Director…


Added by MANNY LUNA on May 26, 2011 at 10:30pm — 1 Comment

Awesome is Everything!

We all want to do an awesome job…

“Just give me a blueprint I can follow. I have limited funds, no one to really help me to stay on track every day. I want success, I want to be awesome.”

This should help.

Practice every day. Truly understand your strengths. Practice with intensity. This is how you learn. Every great athlete , performer, business owner and sales professional practices intensely, with passion and ambition, every day.

Prioritize your day. The…


Added by Tony Provost on May 26, 2011 at 6:04pm — 2 Comments

My Online Vehicle Advertising Gorilla Ate My Digital Homework

Silly title, yeah, but here's my point:  Is Autotrader's purchase of VinSolutions the "death knell" for other Website/CRM/Digital/etc. vendors in automotive?  Do I need do no more study or market homework for tool selection, and so I just have to call Autotrader to get all…


Added by Keith Shetterly on May 26, 2011 at 1:30pm — No Comments

When Management Is Against You No One Wins


This is an issue that has haunted me on numerous occasions.  It has happened to me my first time as an Internet Director and most recently it happened to me when I decided to give retail another shot.  I had a dealership that I went into six months ago to try to land a consulting…


Added by Stan Sher on May 26, 2011 at 11:20am — 7 Comments

Choosing Determination - (3rd in the Choosing Series)

While training a group of experienced sales people, I posed a question.  "How much do you want to earn this year?"  I thought this was a direct question.  Simple and to the point.  I was amazed at the answers (which turned into stories) from these seasoned veterans.  Some complained about higher taxes.  Others were already adjusting their goals (downward of course) because they weren't on track.  But, they all had one thing in common.  It was someone else's fault that they weren't going to…


Added by John Fuhrman on May 26, 2011 at 10:59am — 2 Comments

Prostitutes and Jaywalkers


I’ll bet you when you got into sales, you didn’t think of yourself as a prostitute nor a jaywalker. I don’t remember putting the word “prostitute” as the position I was applying for. Morally, we are neither one; but professionally, we have characteristics of both. See if your recognize yourself:

  • Prostitutes: Prostitutes are waiters; they wait for something happen. Normally prostitutes hang out with other prostitutes on the corner and are unwilling to look…

Added by Marsh Buice on May 25, 2011 at 9:46pm — 11 Comments

In Case You Missed It

In her final letter to her husband, Amelia Earhart wrote:

"Please know I am quite aware of the hazards. I want to do it because I want to do it. Women must try to do things as men have tried. When they fail, their failure must be but a challenge to others."


Fitting for this month; thank you to all of the brave women who are breaking through the barriers of disproportion.

Added by Marsh Buice on May 25, 2011 at 3:24pm — No Comments

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