May 2014 Blog Posts (131)

When is your go time?

Everyone has a go time, no matter what time of the year it is. You have to have a maximum turnaround for scheduling of two business days.

 

When a customer calls your dealership with a service engine light on, or a recall you need to be able to tell them: "I can have you in tomorrow, or the day after tomorrow."…

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Added by Rob Gehring on May 7, 2014 at 11:28am — No Comments

Did you have a good month?

Everyone has ups and downs in life. It is easy to be positive when everything in your life is going great. It is much harder to stay positive when it is all falling apart. How we react in these situations is what truly defines us as people.

 

Listen to this call and see what kind of person you truly are. Click the link below to see if we can change…

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Added by Rob Gehring on May 7, 2014 at 11:21am — No Comments

The Power of Orange!

Added by Joseph Cala on May 7, 2014 at 11:05am — No Comments

Part 2: Automotive Recruiting Tips for Attracting Young Talent

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

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Added by Stephanie Young on May 7, 2014 at 11:00am — 4 Comments

Relationships should be your priority

Remember what is important in life.

By the…

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Added by Tim Marvel on May 7, 2014 at 4:30am — No Comments

Mobile App-Users Are More Likely to Purchase Vehicles, and Spend More Money per Purchase, at Auto Dealerships

National study of over 366,000 vehicle purchases shows, for the first time, that dealership branded mobile apps influence consumer vehicle purchases

 

Daytona Beach, FL – May 6, 2014 –DMEautomotive (DMEa) today released key research findings from a first-ever study of over 366,000 purchase records, from a mix of 111 dealerships that offered a dealership-branded mobile app during the course of a full year,…

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Added by Crystal Hartwell on May 6, 2014 at 3:01pm — No Comments

Part 1: Automotive Recruiting Tips for Attracting Young Talent

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay…

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Added by Stephanie Young on May 6, 2014 at 11:30am — No Comments

The Financial Drain of Automotive Parts Obsolescence

This article was written by NCM Institute instructor, Steve Hall, and was originally published on the Up to Speed blog



Parts

Today’s article is intended as a wakeup call to General Managers and a profitability lesson to Parts Managers.  So, I’m going to lay it on the line…

It amazes me when I see parts departments with…

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Added by Garry House on May 6, 2014 at 10:47am — No Comments

2015 Jeep Renegade Trailhawk CT - One of My Favorite Jeeps!

The 2015 Jeep Renegade has finally been released!

The 2015 Renegade has been a complete attention grabber and thats what Jeep has wanted! The 2015 Jeep Renegade CT Trailhawk edition is probably one of my favorites. It's such a small and compact SUV that still has it's…

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Added by Jonathan Morales on May 6, 2014 at 9:30am — No Comments

What’s the Big Deal with Data Anyways? – Part One

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers. There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target their marketing and offers to their customers based on transactional and…

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Added by Mike Gorun on May 6, 2014 at 8:36am — 1 Comment

Conversations

When having a conversation make sure you

are both on the same page.

Have a great attitude…

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Added by Tim Marvel on May 6, 2014 at 4:30am — No Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy. Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a vehicle. Many dealerships employ templates and strategies designed to bombard consumers for the first week or so with a…

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Added by Misti Miller on May 5, 2014 at 3:52pm — No Comments

98 Out Of Thousands

Well this is it…

 

The final…

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Added by Marsh Buice on May 5, 2014 at 12:32pm — 6 Comments

Multi Screening Mobile Shoppers At The Dealership

Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.

With over 147 million Americans…

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Added by Josh Knutson on May 5, 2014 at 11:08am — No Comments

Used Car Market Coming Off Spring Highs

Welcome to this week’s edition of Beggs on the Used Car Market, with the latest valuation data from Black Book. Now that we have reached the fifth month of the year, unless you are in Dutch John, Utah, or some other location of 8,000 feet of elevation or higher, we are probably through with the winter type weather, finally. We may also be past the peak of spring used car activity and overall strength…

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Added by John Sternal on May 5, 2014 at 11:05am — No Comments

Auto/Mate Spring Survey Reveals Auto Dealers On Board with Customer Loyalty and Rewards Programs

ALBANY, N.Y. – May 5th, 2014 – Auto/Mate Dealership Systems (www.automate.com) announced today that results from its Spring survey reveal that more than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20 percent have plans to implement one soon or are "thinking about it." Additionally the dealers weighed in on what they believe are the top factors that contribute towards building a loyal customer…

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Added by Mike Esposito on May 5, 2014 at 10:51am — No Comments

Car Salesman "Ups" A Waitress & Sells 2 Different People Cars & Sets 4 Additional Appointments For Future Car Sales!

http://www.automotivedigitaltraining.com 856-546-2440 

http://www.dealersynergy.com ;

Car Salesman "Ups" A Waitress & Sells 2 Different People Cars & Sets 4 Additional Appointments For Future Car Sales!

Sean V. Bradley, CEO of Dealer synergy recently conducted a training session at Roswell Honda in New Mexico and inspired a fledgling…

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Added by Sean V. Bradley on May 5, 2014 at 9:00am — No Comments

Season 4 of Can U Sing USA has a new Final Judge!

John Mocadlo of Barberino Nissan, Joins Can U Sing USA as a Final Judge! 

One of the most popular events on the East Coast has gained one of the most recognized general managers (John Mocadlo) as Final Judge for the Can U Sing USA Competition to be held from April 27th through…

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Added by Jonathan Morales on May 5, 2014 at 8:00am — No Comments

What direction are you headed

This may sound good for a love song.

But this is not what you should hear

from your…

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Added by Tim Marvel on May 5, 2014 at 5:30am — No Comments

Online Vehicles Sales Are Only One Generation Away And They Are Already Planning Their Purchases!

Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them.  Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit.  Unfortunately, their objectives aren't always weighted the same; even though they should be.

Today's internet educated…

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Added by Philip Zelinger on May 3, 2014 at 8:52pm — No Comments

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