May 2017 Blog Posts (53)

Do This for You

Often I discuss leadership skills, culture, and processes that assure the success of individuals and dealerships. Today we will look at something that involves all three of these in a unique fashion. 



Everyone has a…

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Added by Rob Gehring on May 31, 2017 at 12:00pm — No Comments

Dashboard Dealership Enterprises Integrates with Auto/Mate's DMS, Providing Auto Dealers with Advanced Reporting Solution

Albany, N.Y. – May 31st, 2017 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Dashboard Dealership Enterprises, a developer of high quality system products and related services to satisfy the current and emerging needs of its customers. Auto dealerships using both Auto/Mate's DMS and Dashboard's reporting…

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Added by Mike Esposito on May 31, 2017 at 11:06am — No Comments

When States Fight Back

I’ve written a lot about recall awareness and how dealers can position themselves to be champion…

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Added by Chris Miller on May 31, 2017 at 10:00am — No Comments

5 facts about digital signage to uplift your dealership sales

In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.

Having in mind such a huge impact it may have on your car dealership customers, we have conducted a small research and drawn up a list of 5…

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Added by Thomas F. Jung on May 31, 2017 at 8:39am — No Comments

Is your marketing working?

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below…

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Added by Paul Potratz on May 30, 2017 at 4:39pm — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to…

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Added by Mike Gorun on May 30, 2017 at 10:27am — No Comments

Mobile is the future of car shopping

Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new trend: drive as your customer guides you – on the phone.

Given that 1.2 billion…

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Added by Thomas F. Jung on May 30, 2017 at 9:31am — No Comments

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

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Added by Steve White on May 25, 2017 at 12:50pm — No Comments

Expect to Lose

One of the things I have learned about life is there will be times of great loss. You won’t get the job or promotion. You might face an illness with a family member, coworker or even yourself. You might struggle financially and be challenged every week as you try to pay your bills and meet your commitments.…

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Added by Rob Gehring on May 24, 2017 at 11:46am — No Comments

PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool

 

Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its…

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Added by Crystal Hartwell on May 24, 2017 at 11:42am — No Comments

Do You Care?

I was at a client working in the drive lane illustrating the importance of the dealership personnel caring about the customer. I randomly picked an example and started going over it. I noticed the interior carpet was dirty and needed vacuumed. A few sections of it could have really used a steam cleaner as…

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Added by Rob Gehring on May 24, 2017 at 11:30am — No Comments

Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

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Added by Paul Potratz on May 23, 2017 at 4:33pm — No Comments

Procon Analytics Launches Suite of Connected Car Telematics Products and Services to Serve the Exploding Automotive Internet of Things (IoT) Industry

 

Pioneering auto technology leader Brian Boling returns as CEO to lead company’s international automotive IoT strategy

 

Irvine, CA – May 23, 2017  - Procon Analytics, a global leader in connected car telematics, today announced the rollout of a progressive new platform that powers a new suite of connected car products and services. The highly scalable platform has been…

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Added by Crystal Hartwell on May 23, 2017 at 2:01pm — No Comments

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

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Added by Mike Gorun on May 23, 2017 at 9:59am — No Comments

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear

In fact, consumers have become so annoyed with…

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Added by Steve White on May 23, 2017 at 9:43am — No Comments

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…

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Added by Sean V. Bradley on May 23, 2017 at 3:00am — 3 Comments

Set Up Your Next Event

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.

There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…

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Added by Paul Potratz on May 19, 2017 at 2:25pm — No Comments

Stop relying on the SAME tools for Marketing that's being sold to EVERY dealership!

Pinnacle Sales and Direct Mail, Inc. has developed an innovative solution that brings together all marketing streams and breaking the "industry standard". Everyone has seen the same mold of Dealer.com, digital marketing packages, and the cookie cutter solutions. How are these affecting your business today? Are you seeing the REAL results they promise? 

Customers are experiencing sales from 250K-300K in 5-7 days by utilizing this product. Don't take our word for it, check out what our…

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Added by Joe Cox on May 19, 2017 at 11:36am — No Comments

OEMs: Give Dealers More Autonomy!

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors for a particular solution.

This practice can be…

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Added by Ujj Nath on May 19, 2017 at 9:30am — No Comments

Spring Market is Over!

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by John Sternal on May 18, 2017 at 11:27am — No Comments

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